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Creating Buyer Personas That Drive Results: A Marketer's Guide

SmartBug Media

If you're a marketing professional, you've probably heard the term "buyer persona" more times than you can count. Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business. What is a buyer persona?

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5 ways to create better buyer personas with social media data

Sprout Social

In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. What is a buyer persona? A buyer persona (sometimes referred to as a customer persona, target persona, audience persona or marketing persona) is a fictionalized profile of your target customer.

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User Persona Creation Best Practices for 2020 (Get to Know Your Customers Day Special)

Martech Advisor

Creating a user persona begins with understanding and reaching out to your customers and end-users. Here are some best practices for user persona creation that you could put to use this Get to Know Your Customers Day. Overall, this day offers a vast opportunity for businesses to create and update their ideal user persona.

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11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

A lead magnet should be designed to address a real problem that your target buyer persona is facing. That tip does not have to be enormous. Hosting a giveaway on Facebook or Instagram is a great way to encourage your followers to engage with your brand. Upon signing up, they send you weekly tips to stay motivated.

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What is a customer journey map and how to make your own [examples included]

Sprout Social

For example, if blogs are your highest traffic sources, investing more in those channels makes sense. Facebook Shops, Instagram Shopping and TikTok Shop data also provide valuable insights into how customers find products and engage with content via social commerce. Identify content gaps. And, notice those thumbs ups and downs?

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8 of the Biggest Social Recruiting Mistakes and How to Avoid Them

Zoominfo

Naturally, platforms like LinkedIn, Twitter, and Facebook have become essential tools in a recruiter’s strategy. In today’s blog post, we look at some of the most common and most critical social recruiting mistakes. There’s one main solution to this problem: candidate personas. 8 Social Recruiting Mistakes to Stop Making Today.

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7 Steps To An Effective Lead Generation Process

Pam Didner

But there are a few great tips and tricks to facilitate an effective lead generation process, and I’m here to share them with you. #1 But there are a few great tips and tricks to facilitate an effective lead generation process, and I’m here to share them with you. #1 Learn how to create a detailed buyer persona here.