Linkedin for B2B Marketing. Q1: How do you use LinkedIn - for networking, prospecting, professional development? use LinkedIn for competitive research & easy way to keep in touch w customers in closed groups beyond answers already shown. don’t use the questions on LI as much as I should; agree it’s great resource for building trust. I’m in talks right now with a prospect I met on LinkedIn. We’ve had success generating leads and biz prospects with Linkedin. Q2: What LinkedIn applications do you find useful? Resume 2.0, MORE >>

How Business Owners Can Benefit From LinkedIn’s Features , this week’s featured guest post, by Carol Tice, Make a Living Writing blog. LinkedIn is a highly useful social-media site for business owners looking to connect with prospective customers, suppliers, partners, or other businesses in their town. If you haven’t already built a profile on LinkedIn, I recommend it. LinkedIn has a reputation as a social-media channel with a very businesslike “flavor,&# and that’s one of the reasons I like it. The blog tool. The jobs. MORE >>

Tweet Wouldn’t it be great if you could just collect hot leads by spending a few minutes a day on LinkedIn? member of our B2B Lead Generation Roundtable LinkedIn Group was likely dreaming about this when he asked the group for a way to generate leads through LinkedIn that “doesn’t require a lot of time, engagement and endless keyword searches.”. Content could be anything from a link to a newspaper article, to a blog post. Here are their five essential tips to getting to the point where it’s easy to generate leads on LinkedIn. Be proactive with blogging. MORE >>

So I asked a few of my friends … What do you think it takes to become powerful on Facebook? Facebook forces companies and people to compete for attention pixel-by-pixel. ” IAN CLEARY , CEO,  Discover Buddy : “Creating influence on Facebook involves identifying your niche and building a personal and meaningful relationship with existing influencers, helping them grow their influence and not expecting anything in return.” We create outstanding visual images that people like to share on Facebook, driving traffic back to our own website.” MORE >>

Are America’s fastest-growing companies shifting away from blogging as a primary social media platform?  ”Maybe” could be a conclusion based on new research examining the INC 500 from The Center for Marketing Research at the University of Massachusetts. For the first time in the five years that this research has been conducted, the use of blogging declined. Blogging had been steadily climbing as a corporate communications tool — 19% of the INC 500 blogged in 2007, 39% in 2008, 45% in 2009, 50% in 2010 and just 37% last year. Is blogging dying? MORE >>