study by Nielsen, June, 2010 , showed that “the world now spends over 110 billion minutes on social networks and blog sites&#. According to a recent  study by BtoB Magazine , 93% of all B2B marketers are engaged in some form of social media marketing, with most putting their focus on the most popular channels (LinkedIn, Facebook and Twitter). LinkedIn emerged as the most-used channel with 72% of B2B marketers using it to for their marketing efforts. Below are 4 ways of using LinkedIn to get the desired results -. Spruce up that Company Page on LinkedIn. MORE >>

Why does every social media strategy seemingly start with a company cajoling people to come “like” their Facebook page? In the “objectives” section, every  single organization stated something like this: “Our goal is to enter the conversation with our customers and engage with them on our Facebook page.” ” If the true goal is customer connection, why does it have to start on your own Facebook page? Do you ever connect with your customers on their home base Facebook page, blog, or LinkedIn account? Tweet. MORE >>

You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# Given that level of popularity and traffic, it’s no wonder that marketers have embraced Facebook in a big way. What’s curious, however, is that of the top 50 brands on Facebook according to Slate magazine, not one is a b2b vendor. The challenge rather lies in the way Facebook fan pages are used. Not even close. Digg this! MORE >>

Some points to keep in mind: I looked at if the agency had a blog, Twitter profile, Facebook page (both group and/or fan), LinkedIn Group. If the blog wasn’t listed on the home page or easily found via a sitemap, I assumed there was none or you don’t really want me to find your blog. used the group search functions found on Facebook and LinkedIn respectively. Interesting Findings: Almost all of the agencies did NOT link to their profiles on Facebook, LinkedIn, Twitter, etc. from their website. del.icio.us MORE >>

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily. Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. MORE >>