markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. » Blogging & RSS Events Business blogging consultant extraordinaire, Debbie Weil , just informed me that shes launching a half-day seminar on Blogging & RSS.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Adobe Experience Cloud Blog

APRIL 6, 2021

You can also develop new skills at our training workshops and choose from our Innovation Super Sessions for a deeper dive into the latest trends in CXM, including content, customer journey management, collaborative work management, and other key topics. Click here to register for free.

Thought Leadership 66

Thought Leadership Marketo Communities Advertising Agencies 66

Marketing Insider Group

MAY 5, 2021

Offer prizes for attendees to win after engaging with online content throughout the event or participating in live Q&As or workshops. You have plenty of options for engaging your audience and keeping their attention throughout your event. Consider Facilitating a Hybrid Event.

Planning 285

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 285

Brandpoint

NOVEMBER 10, 2020

I wanted to know what some of the pioneers and leaders in the marketing world were doing to make sure that their digital presence at events were matching up with the success they were used to seeing at IRL conferences, tradeshows or workshops. How’s your event marketing going? Here’s what I learned.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

SpotMe Blog

JULY 25, 2021

The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. Those attending in person can go to workshops, engage with each other, interact with speakers, and ask questions. Need help with a marketing plan?

Examples 111

Examples Enterprise Management Work Management Conference 111

Marketing Insider Group

DECEMBER 10, 2019

Once you’ve chosen a speaker, though, be sure to market your speaker’s expertise in those areas your audience struggles with. Or, if you’re looking for a speaker with expertise in content marketing and business-building workshops, get in touch with our team today.

Conference 199

Conference Best Practices Digital Transformation Paid Search Agency 199

markempa

JUNE 13, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. One of my clients found companies with their key trigger events was 400% more likely to buy than companies without those trigger events.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

In this blog, I’ll share five simple lead generation methods and the techniques that will help you generate new customers over time. From content creation to face-to-face events, you’ll learn the most effective and affordable ways to expand your audience and generate qualified customers for your small business. Create In-Person Events.

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. How can you leverage events? Invite people to attend events such as: trade shows, live seminars, webinars, webcasts, executive briefings, workshops, conferences, road shows, speaking engagements and on demand events.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Launch Marketing

JULY 8, 2020

Events are a tried and true marketing method —and for good reason — 79% of US marketers report that they generate sales via event marketing. Events are an excellent avenue for showcasing or launching your products and services for a myriad of reasons.

Organization 71

Organization B2B Thought Leadership B2B Webinar Metrics 71

Adobe Experience Cloud Blog

SEPTEMBER 25, 2014

4) While I’m at it, you may as well check out frequent Marketo blog contributor (and Sr. Marketing Strategist) Mike Stocker, who will be speaking with Tara-Nicholle Nelson, VP of Marketing at MyFitnessPal. Event Marketing b2b Consumer' After all, engagement is the key to winning. 5) Major celebs.

Paid Search Agency 48

Paid Search Agency Ads B2B Thought Leadership Marketo 48

SnapApp

JANUARY 12, 2017

In this post, we’ll look at some different types of marketing content you can craft to drive event engagement in three different stages: pre-event, mid-event, and post-event. Pre-event Marketing Content. Examples of Pre-event Marketing Content. Mid-event Marketing Content.

Planning 48

Planning Top of Funnel Promotion Content 48

SnapApp

JANUARY 12, 2017

In this post, we’ll look at some different types of marketing content you can craft to drive event engagement in three different stages: pre-event, mid-event, and post-event. Pre-event Marketing Content. Examples of Pre-event Marketing Content. Mid-event Marketing Content.

Planning 48

Planning Top of Funnel Promotion Content 48

Aberdeen

MARCH 7, 2018

BOSTON – On February 22, a panel of marketing and content professionals spoke to marketers and copywriters about strategies, common experiences, and crushing the challenges that can make creative professionals feel as isolated as they feel overwhelmed. To vet for voice and tone, workshop together.

Copywriting 63

Copywriting Work Management Content Marketing Peer-to-peer 63

Webbiquity

SEPTEMBER 26, 2023

Sadly, Get Social Events, organizer of the now-defunct Minnesota Blogger Conference , was a casualty of COVID. The company formerly helped clients produce conferences, corporate events, training workshops, and webinars. The post Is Minneapolis Becoming Event-apolis?

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

markempa

MAY 9, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Then commit to closing-the-loop on each marketing investment which includes all sales leads. The first step is to develop a collaborative culture by focusing on the on the three things I noted above.

Lead Generation 120

Lead Generation Ideal Customer Profiles Activities Marketing Qualified Leads 120

Hubspot

AUGUST 23, 2018

In this blog post, we'll share our own tactics pre-, post and during the event to help you get the absolute most of your time at INBOUND '18. Be sure to include a CTA of how they get in touch with you either before or during the event. Blog Content. Networking can easily get lost. Let's jump in.

Budget Programs 53

Budget Programs Buzz Network Marketing Planning 53

Vidyard

SEPTEMBER 6, 2016

This year, our annual Video Marketing Summit will take on the theme of “Viewtopia”, and will be held on November 9 and 10 in San Francisco. Here’s a sample of what you’ll learn in our sessions and workshops: Using video strategically throughout the buyer’s journey. Get My Ticket.

Peer-to-peer 50

Peer-to-peer Demand Generation Agencies Paid Search Agency Budget Programs 50

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

Lead Generation 59

Lead Generation Event Marketing Webinar Metrics CMS Development 59

Single Grain

APRIL 6, 2020

Engagement marketing is the intentional, strategic process of creating engaging content that’s designed to generate meaningful interactions between your brand and your target customer. How to Use Event Marketing to Generate Leads & Close Sales. * How to Get Started With Paid Performance Marketing. for its audience.

Ethics 138

Ethics Word of Mouth Marketing & Strategy Class 138

Hubspot

JANUARY 1, 2014

Do these values align with the projects you''re working on, or would your time be better spent on a blog post or ebook? Take a look below to find out if webinars align well with your marketing plans. If the webinar is live, they can ask questions during it, making it feel like a workshop session instead of a simple tutorial.

Webinar Metrics 28

Webinar Metrics Adwords Word of Mouth Viral Marketing 28

Adobe Experience Cloud Blog

APRIL 21, 2020

It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done. Don’t Be Afraid to Make Mistakes.

Planning 167

Planning Webinar Metrics Class Paid Search Agency 167

SpotMe Blog

MAY 4, 2021

Exciting content such as virtual tours and workshops are also becoming common in the digital event world. Virtual Conference vs. Virtual Event: What’s the Difference? Virtual conferences are a type of virtual event. 4) Educate With Workshops and Demonstrations. Image by UMSL Blogs. Description.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Lead Liaison

NOVEMBER 2, 2018

Multi-day conferences, trade shows, conventions, seminars, thought-leadership workshops…these are all great examples of event marketing. They give businesses the chance to interact with consumers who are already 10 steps closer to purchasing, just by the simple fact that they are at the event in the first place.

Event Marketing 48

Event Marketing Statistics Enterprise Management Marketing Management 48

SpotMe Blog

SEPTEMBER 1, 2022

Event marketers use it to communicate with and track communication with event participants. . Event planning terms: D. A dashboard is the main screen users first see when they enter a hybrid or virtual event platform. An event is the gathering of people for a specific purpose. Event marketing.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

Hubspot

APRIL 28, 2015

This post originally appeared on HubSpot's Sales Blog. Between breakout sessions, workshops, one-on-one conversations, and happy hours, you’ll come away with more notes, names, and numbers than you can possibly remember. To read more content like this, subscribe to Sales. So you’re going to a conference. What’s in store for you?

Conference 28

Conference Tips Peer-to-peer Tagging 28

Vision6

DECEMBER 17, 2020

Professional conferences and tradeshow events tend to be quite pricey so it’s no wonder many of your potential prospects are still sitting on the fence, weighing up the pros and cons. If you want to sell your event, start building your case in your event marketing emails by: Breaking down the cost.

Email Marketing 98

Email Marketing Planning Tips Urgency Marketing 98

SpotMe Blog

JUNE 2, 2021

If millennials aren’t your target, here’s another stat for you: 59% of marketers say email is their biggest source of ROI. Even though email has been used in event marketing for over 40 years , it’s still quite a force. Let’s dig into the best practices, plus 16 amazing templates for event registrations. Event statistics.

Template 52

Template FAQ Email Marketing Promotion 52

Valasys

NOVEMBER 5, 2018

Persuade your website visitors to provide their contact information to you via CTA pages at the end of blog posts and strategically place them in your website so interested readers can drop you an enquiry. Blogs need to be leveraged by companies for the purpose of increasing lead generation. Guest Blogging. Event Marketing.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

Single Grain

OCTOBER 11, 2019

With that in mind, let’s take a look at how you can start growing your e-commerce brand by taking it offline and in to the power of event marketing. Benefits of Event Marketing for E-commerce. Live events are a perfect way for any brand to showcase their personality and connect with their fans in a meaningful way.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Scoring 101

SmartBug Media

DECEMBER 19, 2018

You may serve a wide variety of buyers, but you’ll stand out to no one if you try to market to everyone. Content Marketing. When we think about content marketing, we often think of things like blogs, e-books, and newsletters. Inbound marketing is a great way to ignite this. Social Media.

Inbound Marketing 75

Inbound Marketing Paid Search Agency Marketing & Strategy Marketing Strategy 75

Contently

OCTOBER 25, 2018

Despite marketing’s digital transformation, event marketing is still the toast of the industry. According to Bizzabo, 80 percent of marketers believe live events are critical to their company’s success, and 87 percent of C-suite executives plan to invest more money in live events.

Event Marketing 146

Event Marketing Effectiveness Planning Trade Show 146

Lead Liaison

FEBRUARY 12, 2019

EXHIBITORLIVE is The Professional Development Conference for Trade Show and Corporate Event Marketing. This five-day educational event features 170+ sessions and workshops with the industry’s largest exhibit hall, including nearly 300 exhibitors.

Lead Liaison 48

Lead Liaison Lead Ranking Marketing Automation Services Marketing Management 48

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Sandy Carter. sandy_carter.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Sandy Carter. sandy_carter.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Content4Demand

JANUARY 7, 2020

Event marketers can offer registration packages at different price levels for sessions only, sessions and special events and an all-inclusive package with pre-conference workshops. Whether your product is cellular phones, commercial banking services or content, offer your buyers bundles.

Webinar Metrics 54

Webinar Metrics Peer-to-peer B2B Marketing & Strategy 54

Biznology

MARCH 28, 2013

This can be in the form of blogging, downloadable white papers, videos, infographics, and others. Event marketing, such as trade shows and conferences, where you can not only kick off relationships with new prospects, you can also convey your expertise through speaking engagements.

B2B Marketing 80

B2B Marketing Advertising Agencies B2B SEM 80