Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Anything Goes Marketing

AUGUST 3, 2009

Are you already tired of Twitter? Well think again because the popularity of Twitter is growing at an alarming rate. I’m always trying to think about how marketers can better leverage the social media technologies that are out there and then share them with you. This is not a post on the basics of Twitter.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Convince & Convert

APRIL 29, 2012

Social media and the rise of self-serve content requires that we actually attempt to fulfill the decades-old promise of 1:1 marketing – winning hearts and minds a few at a time with unprecedented relevancy and transparency and humanization and speed. The Social Media People Problem. And that takes time. Flickr Photo by Doc_Brown.

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

Anything Goes Marketing

MARCH 8, 2009

I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. Twitter: Maximize Your Travel In the past, I had blogged about why I use Twitter so it’s exciting for me to provide a success story for Twitter. Beautiful day!

Social Media 100

Social Media Web 2.0 Media Blogger 100

Customer Experience Matrix

MARCH 16, 2016

People like me, who blog and Tweet incessantly, are easy enough to understand (or, at least, it’s easy to describe our carefully curated public personas). The system then returns contact counts for Facebook, Twitter, and email. Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. Keep in mind the 80/20 rule – just 20% of your social media content should be about your brand. Offer the Support Your Community Needs.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Convince & Convert

OCTOBER 2, 2013

These seven tips will create a powerful concoction that will be hard for any company, including media companies and your direct competitors, to compete with. Most media companies either have legacy systems in print or (I can’t believe I’m saying this) digital. Buy a Media Company: Do an analysis on the media companies in your industry.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

SnapApp

SEPTEMBER 18, 2012

What's the ROI of Twitter? Yes, Twitter is still relatively new for business, and yes, many people would like to know these answers, but no, these are the wrong questions to ask. Twitter can be a powerful business channel, but only if businesses know what events actually matter and how to measure and optimize them.

Twitter 48

Twitter Business Eloqua Top of Funnel 48

KEO Marketing

NOVEMBER 18, 2015

You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. People are using social media – not just traditional media – to consume content that is relevant to them. It’s about engagement, too. The reason? Two-way conversations. Online reviews.

Public Relations 48

Public Relations Social Media Media PR 48

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. Will Traditional, Social Media Blend? Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. John Cook’s comment to the blog post got straight to the point: "How do you accomplish this”?

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Ledger Bennett

JUNE 25, 2018

If you don’t know what it is by now, firstly delete that MySpace account, and secondly, check out this awesome blog article. Any B2B social selling blog worth its salt will mention SAP amongst the most influential leaders in the social selling sphere. Other blogs that may interest you. So how did they do it? The outcome?

Sales Management 45

Sales Management Eloqua Peer-to-peer Top of Funnel 45

Marketing Insider Group

OCTOBER 11, 2011

According to Eloqua, we need a new training program and we need to re-visit the 4 Ps to keep up with the digital age… In another stroke a content marketing curation genius , Eloqua has created a training program for the new age of marketing that includes links to 56 amazing resources.

Eloqua 100

Eloqua Advertising Agencies Paid Search Agency Mobile Advertising 100

Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Distribution of your content, particularly with paid media, is also not that hard to do initially. 50 Best Social Media Tools From 50 Most Influential Marketers Online.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Convince & Convert

JANUARY 21, 2016

“If your visitors are coming in—as an example—from Twitter, they’re going to access it on mobile. Chris Moody’s Twitter. Randy Frisch’s Twitter. Uberflip Blog. Oracle Marketing Cloud Blog. B2B Marketing Tool, Oracle Eloqua. Social Media Management Tool, Hootsuite.

Content 86

Content Eloqua Mobile Marketing Twitter 86

Ledger Bennett

JULY 11, 2018

Many media channels use keyword targeting or something very close. Twitter also allows searches of broad keywords as well as an exact match if you put it in quote marks. Twitter also allows searches of broad keywords as well as an exact match if you put it in quote marks. Other blogs that may interest you.

Cost per Acquisition 45

Cost per Acquisition Keywords Adwords CPA 45

The Point

DECEMBER 6, 2010

Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. Blog Makeover Nets Sales Leads for Software Company. Comments after the fold. The First (Almost) Clickable Direct Mail.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Ambal's Amusings

APRIL 14, 2010

As social media providers become more focused on understanding true influence, how will the value and measurement of significant social influencers change? " Steve Woods is the CTO and cofounder of Eloqua , author of Digital Body Language and is recognized as one of the top influencers in CRM. Related Blog Posts.

Buy 100

Buy Process B2B Thought Leadership Eloqua 100

ANNUITAS

APRIL 11, 2011

Social media has played a pivotal role in the shift of the B2B buying process. Like never before, buyers can access information via the web, social sites, Twitter and blogs. Because sales has all of the same access to online and social engagement media. the sales person). This enables them to better engage the buyer.

Top of Funnel 100

Top of Funnel B2B Sales Buy Process 100

Webbiquity

JUNE 30, 2011

Having optimized profiles on LinkedIn, Twitter and Facebook as well as personal profile / reputation management sites like Google Profile, Plaxo, LookupPage , VisualCV , PeoplePond and BusinessCard2 is crucial to optimizing one’s business online presence. That brand image matters little in social media. Not at all.

Enterprise Management 100

Enterprise Management Social Media Personalization Brand Identity 100

Webbiquity

DECEMBER 26, 2012

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. A news release may be designed to get media coverage, but it can also create valuable backlinks for SEO. How can media relations skills be leveraged in social media? So how exactly does PR support SEO efforts?

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Convince & Convert

JANUARY 7, 2016

Finding the Most Effective Blogging Format. He co-authored “The B2B Social Media Book” back in 2012 and brings his specialist insight into B2B marketing strategy to the Content Pros Podcast. He also offers insight and advice on the content we never gate: blog posts—including the most effective formatting for your buck.

Top of Funnel 75

Top of Funnel Eloqua Content Landing Pages 75

KoMarketing Associates

JANUARY 25, 2013

In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. ‘Loser.

PR 100

PR Tools Tips Blogger 100

ANNUITAS

FEBRUARY 19, 2015

If you are going to have your laptop open, then set it up to monitor the social media feeds at the event. Take a look at the Twitter feed from the event and sort through the ideas that your fellow attendees thought good enough to share, then interpret them for your team in the context of your company. Unsure what to present?

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

markempa

NOVEMBER 29, 2016

I spent some time on AT&T’s website, and on their blog site, and lo and behold, I found a video interview and a blog post of his boss, of Kay Kapoor. I found this blog post and this video interview with her, and I shared it. Twitter is much more conversational. That’s another thing. Yeah, for sure.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

ViewPoint

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. ” Convergence: Technology, CRM & Social Media.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point —Chris notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. ” Convergence: Technology, CRM & Social Media.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

The Effective Marketer

JULY 30, 2012

Marketing Automation : the typical step-up from email marketing, marketing automation software (such as Marketo , Eloqua , Act-On , Pardot , and others ) allows you to automate the sending of your emails and, more importantly, of nurturing your leads. Content Marketing : content marketing is not new , but it is all the hype now. Good luck!

Education 100

Education Marketing Automation Services Work Management Planning 100

ViewPoint

AUGUST 30, 2012

He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig is researching this and will be posting content on his blog as he wants to understand how these companies in the Valley are building their install base without sales teams. It’s hard.”.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Marketing Insider Group

DECEMBER 22, 2011

“These are a few of my favorite things…” Now that you have that song in your head, let me tell you a little bit about how I come up with some of my blog content. B2B Inbound Marketing: Top tactics for social media, SEO, PPC and optimization [link]. Do you want to write brilliant blog posts? MarketingSherpa.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Vidyard

MAY 12, 2015

As with Vidyard’s second-by-second viewing data, information on audience participation in SnapApp interactive content feeds into leading marketing automation platforms including Marketo, Oracle | Eloqua, Hubspot, Act-On and Pardot. Rather than one more thing to do, SnapApp lets you do more with what you already have – and get better results.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Online Marketing Institute

NOVEMBER 28, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. B2B: Business Media. Consumer Media. E-Media Summit -->. ADVERTISEMENT. ); ); ); Home » Blogs » B2B. Study: B-to-B Marketers Lagging With Social Media. 55 percent use social media to increase trust by accumulating social followers.

B to B 40

B to B Paid Content Social Media CMS Development 40

The Effective Marketer

MARCH 10, 2011

For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market. Jeff Ogden Find New Customers [link] Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Blog at WordPress.com.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Marketing Insider Group

NOVEMBER 22, 2011

Why have a social channel or a website or a paid media program with no clear content strategy to support your objectives? Eloqua @ BrennerMichael Totally agree, Michael. . Facebook, Twitter, Blogs have diff context. People often ask, “which comes first the channel or the content?” What are the benefits?

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100