Trending Sources

The ROI of Twitter, Explained

grow - Practical Marketing Solutions

Twitter is a mystery to many. You see, to really understand your return on Twitter, you might have to put away your spreadsheet … and that freaks a lot of people out. have a friend in The Netherlands who I discovered through Twitter — Kitty Kilian. Twitter simply opened the door, created an introduction if you will, that led to bigger things. Hello Kitty.

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10 People You Should Follow on Twitter if You’re in Marketing

Act-On

Twitter’s official company mission is “to give everyone the power to create and share ideas and information instantly, without barriers.” However, with over 320 million active users, Twitter can sometimes feel a bit … overwhelming. In order to help you cut through the craziness, we’ve compiled a list of 10 marketing leaders (in no particular order) who are killing it on Twitter. 1.

10 Ways to Say “Thank You” on Twitter

grow - Practical Marketing Solutions

by Jorge Gonzalez del Arco, {grow} Community Member. A few weeks ago I was surprised to find that one of the most influential bloggers on the social web replied to me on Twitter to say “thank you” after I had shared one of his posts. Let’s be honest: people don’t say “thanks” very often on Twitter. 10 ways to say “Thank You” on Twitter.

Twitter leads Fortune 500 social media surge

grow - Practical Marketing Solutions

After several years bumbling around on social media, Fortune 500 companies are seemingly climbing aboard and approaching the usage levels of their more nimble INC 500 brethren. The center has been conducting this type of research since 2008. A few of the report highlights: Twitter on the rise. Corporate Blogs surging. Are businesses failing to find an ROI in social media?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

blogs anymore—they’re. fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. of the “brand blog,”. as media company.” According to PQ Media’s “Global. out short blog posts, some brands switched their. important media topic of 2015. brands to be on Instagram than Twitter by 2017.

The Future of Twitter

grow - Practical Marketing Solutions

Twitter is at a crossroads. It’s in the process of becoming a public company which will inevitably affect how they monetize, where they monetize, and perhaps even influence the type of content they are willing to allow on the site.  A bastion for free speech, how will Twitter react when Wall Street pushes back on controversial content? Twitter is at a crossroads.

20 Ideas to super-charge your social media network

grow - Practical Marketing Solutions

Behind every social media strategy you must have a content plan and a network plan. focus on Twitter. have 20 ideas for you … all starting with Twitter. Why Twitter? Plus, unlike other social media platforms, you have an unlimited ability to build an audience on Twitter even if your contacts don’t follow you back. Look on your Twitter profile.

29 (of the) Best Twitter Guides, Tips and Infographics of 2013

Webbiquity

Twitter became a publicly traded company on November 7 and saw the price of its shares climb 73% on the first day of trading. Does anyone still thing Twitter is for the birds? What are the best ways to drive website or blog traffic with Twitter? To grow your company’s Twitter following? Utilize Twitter advertising? Get the most out of Twitter search?

The Top #Nifty50 Women Writers on Twitter for 2013

Webbiquity

Each year, the #Nifty50 awards honor 50 men and 50 women who actively engage on Twitter. In 2012, the #Nifty50 recognized the top men and women on Twitter in the technology realm. This year’s #Nifty50 highlights men and women who write—more specifically, who regularly produce some form of business-related online content (blog posts, news articles, videos, infographics, etc.)—and

Content Methodology: A Best Practices Report

and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. resources Blog, social, email Google Analytics, biannual.

15 Elements Most Successful Blogs Have in Common

Act-On

What’s on your blog? But are there blog elements you’re missing? There are a few basic components almost all successful blogs share. These are the widgets, share buttons, and other mechanics of the blog. The overall strategy is to keep people on your blog once they’re there. In other words, your blog is a soft-sell environment. Maybe a sign-up box.

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10 reasons why Twitter is content marketing’s best friend

grow - Practical Marketing Solutions

Twitter is much more than “what I had for breakfast.” ” But seriously, Twitter is an essential component of any content marketing strategy, which might seem surprising since we are pretty limited with what we can accomplish in 140 characters, right? Let’s expand our view of Twitter as an essential component of a content marketing strategy. As you.

4 Ways to Find Marketing Qualified Leads on Twitter

KoMarketing Associates

This week, we’re happy to welcome a guest post from Socedo’s Teena Thach, social media and marketing specialist. You already know that social media platforms like Twitter have the potential to build your client base – and your bottom line. Let’s take a look at using Twitter for B2B marketing leads: 1. You’re looking for social media users who are active.

This is why you must use Twitter

grow - Practical Marketing Solutions

If you’re like me, you probably hated Twitter when you first tried it. In fact, it took me months to “get” it and unless you’re immersed in this platform, it’s pretty difficult to explain to another person.  If I told you Twitter helped keep you safe, would you believe it? This is a conference created entirely through Twitter. Solve tech problems?

The Ultimate Twitter Profile [Infographic]

Vertical Response

Whether you’re the cream of engagement crop on Twitter , or just getting started, knowing how to put your best tweets forward is essential for social media growth. But crafting retweet-worthy content isn’t the only key to unlocking the kingdom of Twitter engagement. So what does a sharp Twitter profile look like, and what are the top-notch tweeting best practices?

Evangelizing a Content Marketing Program

So, naturally, she want- ed Marriott to have a blog, and she wanted Bill Marriott. read a blog from me?” blog post at a time. brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where. roadblocks can get in the way of your effort to consis- tently publish high-quality content and act like a media.

B2B Marketing: Top 100 Twitter Influencers

Onalytica B2B

We have just built a new tool that allows you to  find influencers using your latest blog or white paper. We match the proportional usage of nouns in your content against an aggregate of what an influencer has posted on Twitter over the past 12 months to return the most relevant influencers. Top 100 B2B Marketing Twitter Influencers. Twitter Handle. Leanback_blog.

Feed Your Blog Automatically to LinkedIn & Twitter

Writing on the Web

How do you get your blog posts to feed into your LinkedIn profile and Twitter automatically? asked social media expert AnnaLaura Brown to write a guest post. This is the 2nd part of her post Connect Your Blog to Facebook. Your first option is to add the WordPress blog option to your Linkedin profile. Twitter. Blog this on Blogger. Digg this!

Social Media Explained. Really.

grow - Practical Marketing Solutions

With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. If you are thinking to yourself, “This world does NOT need another social media book,” you’re partially correct. But this is not just another social media book.

3 Twitter best practices that unlock business success

grow - Practical Marketing Solutions

Here is one of the most common business inquiries I receive: “I am about to launch a (business/book/seminar) and want to use Twitter to do it. Twitter probably won’t work to help your business unless you follow three best practices first, and this is enough to stop most people in their tracks. Your Twitter audience is generally made up of “weak links.”

Content Marketing Playbook: Strategy and Roadmap

rise as a media powerhouse in its own right. stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. you Google it, you’ll find a thousand different blog posts. than thinking about it as a company blog. Its three robust blogs see 2 million. Our blog generated 2 million views. All rights reserved.

100,000 Twitter followers. Now what?

grow - Practical Marketing Solutions

I used to document my social media journey by writing a post at each increment of 10,000 Twitter followers on my account. But I recently hit 100,000 Twitter followers so I thought this would be an appropriate time for a momentary zig from the regular content on {grow} to reflect on how I am keeping up personally with what has become a social media tsunami. Who knows.

12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) to the masses. Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. Twitter Profile :  @Intel. Enjoy! . 1.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter’s 200 million users collectively tap out a billion tweets per week.

Five Ways to Draw Traffic to a Blog Post

Webbiquity

As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information , companies have quickly caught onto the fact that they need great content to attract new customers and retain their current ones. Here are five methods you can use to get your blog posts more exposure amongst your audience and beyond.

Staffing and Launching Your Content Marketing Program

blog came from posts that were more than a month. That entire team could stop blogging for a whole. work needed,” he wrote in a blog post. As venture capitalist and content market- ing expert Tomasz Tunguz recently wrote on his blog, “Content is one of the few forms of marketing that has. instance, found that the average post on his blog. media experiences.

Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition

Digital B2B Marketing

Have you ever wondered who is sharing your blog posts or other content on social media sites but don’t have access to expensive social media monitoring applications that can tell you? Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. traffic twittershortened URL.

10 simple tweaks to generate more sales through blogs

grow - Practical Marketing Solutions

We’re not supposed to expect sales though blogs, right? In fact, your blogging space is a very important sales opportunity because if people are finding you through search, these are high-potential leads. I am NOT saying to be “sales-y” in the content of your blog. Here are 10 ideas to optimize sales through blogs. And Have ads for your products.

Why the economics of blogging are diminishing

grow - Practical Marketing Solutions

By Mars Dorian, {grow} Contributing Columnist When I started blogging about five years ago (back when we felt smart with dumb phones), I devoured every blog post about how to write epic blog posts. And for a while, it was good, because I followed the ‘proven’ formula of the wise ones that made money teaching others how to make money with blogging.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? ” Blogging is the ideal vehicle for communicating brand purpose, beyond just “selling stuff.” Business Blogging Stats and Facts. 1.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. and Twitter followers. marketing topics on the Webbiquity blog.

How to Lure Readers to Your Blog from Social Media

Writing on the Web

from Social Media" width="300" height="212" title="How to Lure Readers to Your Blog from Social Media" /> Let’s face it; sometimes it’s hard to draw people’s attention away from their many social media accounts.  I know that I’m guilty of not being willing to leave the social media site I’m browsing to visit an outside blog or article. Sharing is Caring.

Is Twitter for Everybody?

grow - Practical Marketing Solutions

Is Twitter for everybody? This is the question that eventually gets asked by every person and every company trying Twitter for the first time.  In the height of your initial frustrations, you may be wondering … is Twitter really for me? This is a customer who would be perfect for Twitter: Small business-owner. No time to blog, develop extensive content, etc.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time.

25 ideas for your social media network strategy

grow - Practical Marketing Solutions

Behind every social media strategy you have to have a content plan and a network plan. focus on Twitter. have 25 ideas for you … all starting with Twitter. Why Twitter? Plus, unlike other social media platforms, you can build an audience on Twitter even if your contacts don’t follow you back. Building your social media network. building.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. and Twitter followers. marketing topics on the Webbiquity blog.

15 People Every B2B Marketer Should Follow On Twitter

Digital B2B Marketing

As a B2B marketer, it is easy to find people to follow on Twitter, right? Big names in B2B marketing, content marketing and social media seem to be everywhere. They will add the variety and perspective your Twitter stream just may be missing. Nearly all of them will engage in a discussion on Twitter and not just broadcast the same links you already see from everyone else.

Does it pay to be honest on Twitter?

grow - Practical Marketing Solutions

Does it pay to be honest on Twitter? ” In the past, I’ve written a blog post about my life in social media each time I hit a milestone on Twitter. So, to the best of my knowledge, all 50,000 of those folks in my Twitter audience are real people. I’ve gone back and forth about whether it is worth the effort to evaluate every Twitter follower.

Three Tips for Improving Twitter Ad Campaigns

grow - Practical Marketing Solutions

By Eric Wittlake, {grow} Contributing Columnist You could say I’ve become mildly addicted to Twitter ads recently. Without the benefits of business information, like LinkedIn, or granular interest information, like Facebook, Twitter ad campaigns are a unique challenge for B2B marketers, and that makes a successful program that much more rewarding. Stick with me here. Now what?

Tweet like Guy Kawasaki for Twitter success

Biznology

Here are some of the least flattering blog posts, including Dear Guy Kawasaki, You Tweet Too Much , Guy Kawasaki is too ‘popular’ to stop autotweets during Boston bombings , Andrew Goodman to Guy Kawasaki: You are Ruining Twitter! ,  Is Guy Kawasaki Singlehandedly Ruining Twitter? Too many people mistake Twitter to be geographically-limited — and maybe it is.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. and Twitter followers. marketing topics on the Webbiquity blog.