Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. And who can blame them?

Merchandising 108

Merchandising Marketing Analytics Tools Conversion Lead Ranking 108

Marketing Insider Group

AUGUST 28, 2023

According to 49% of marketers, organic search has the best ROI of any marketing channel. But don’t worry–there are lots of ways, like using keyword tools or working with a content marketing agency , to easily pinpoint keyword opportunities waiting to be seized. Remember: Engaging material encourages repeat visits!

SEO 205

SEO Lead Scoring Lead Ranking SERP 205

KoMarketing Associates

OCTOBER 23, 2014

In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. Below are three of my favorite uses for custom reports in Google Analytics. Referral Traffic to Content Marketing Campaign. What are Custom Reports? Now to the good stuff!

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. More ROI from marketing. Did you get that?

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Hubspot

OCTOBER 31, 2019

Whether you're conducting a blog traffic audit or analyzing the success of your most recent social media campaign, it's undeniable that data is an integral part of any marketing role. Here are some tools with reporting features invaluable to today’s marketers. Best Data Reporting Tools. Disclosure: I’ve invested in Calendar).

Marketing Analytics Tools 76

Marketing Analytics Tools Marketing Report Enterprise Management Work Management 76

Webbiquity

MARCH 5, 2020

Modern SEO demands a lot from marketers, and successful strategies are often highly dependent on third-party tools and the powerful data they provide. Even the most experienced technical SEO professional needs to have a manageable amount of information to be able to implement a reliable, data-driven strategy. Domain lookup times.

SEO 313

SEO Google Ad Building Marketing Analytics Tools 313

seo.co

NOVEMBER 18, 2021

Many website owners and marketers have the same dilemma because they don’t take a data-driven approach to traffic management. There is no denying the importance of research and data analytics for website performance, marketing success, and better profitability.

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

KoMarketing Associates

MAY 17, 2016

Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”. The core benefits of guest blogging (in no particular order) are: Establishing an authoritative voice in a given industry.

Lead Ranking 131

Lead Ranking Lead Scoring Domain Guidelines 131

Marketing Insider Group

JUNE 15, 2021

Content pruning is an essential part of every content marketing strategy. It’s a practice every marketing team should adopt to analyze what assets they already have – and avoid adding to content bloat. Pruning should be a regular part of your content marketing strategy. The same concept goes for your website. Quick Takeaways.

Marketing Websites 363

Marketing Websites Lead Scoring Lead Ranking SEO 363

Moz

MAY 26, 2020

We want to share our story, the steps we took to prepare for this major change, and some things we learned along the way about what it takes to execute a successful domain transition (with minimal impact on organic results) in an effort to help those facing the same challenge. Redirect strategy for the main brand domain.

Domain 71

Domain Contingency Planning Paid Search Agency Advertising Benchmark 71

Mailmunch

APRIL 26, 2021

Blogging is a way to reach billions of people in a short time, allowing you to add value for prospective clients. Anybody can start a blog; from a novice to an industry expert—-all you need is the right set of tools. If you’re just starting as a blogger, check out our quick guide to setting up a blog real quick.

Generation 77

Generation Lead Scoring Lead Ranking Blogger 77

Marketing Insider Group

JUNE 29, 2021

Having an SEO strategy is a no brainer for content marketers. SEO audits are essential to a good SEO-driven content marketing strategy because they ensure content stays relevant and highly ranked. SEMrush is consistently mentioned as a top SEO tool for content marketers, and the Keyword Magic Tool is one of its best features.

SEO 349

SEO Tools Keywords User-Generated Content 349

Marketing Insider Group

JANUARY 27, 2020

Unless you’re independently wealthy, you’re going to need some way to market your business. The best way to do that – and statistics back it up – is content marketing. Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup. That’s the power of a robust content strategy.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

The Lead Agency

NOVEMBER 11, 2020

Guest blogging is a digital marketing tactic that can position a business as a thought leader by increasing brand credibility and awareness. Guest blogging attracts traffic to a website and boosts domain authority as it generates external links from high-authority domains. Conduct a Google Search.

Effectiveness 62

Effectiveness Marketing & Strategy Guidelines Lead Ranking 62

NuSpark Consulting

MARCH 9, 2013

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This is a pure visit to your site, triggered by the Google Analytics tracking code.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO.

SEO 85

SEO Advertising Agencies Lead Ranking Lead Scoring 85

Hubspot

APRIL 12, 2019

As a baseball player turned blogger, my blogging platform is just as important to me as my bat was to me. Similarly, when blogging eventually replaced baseball in my life, I discovered using a blogging platform I was comfortable with and liked enabled me to produce better work and, in turn, results. Best Blogging Platforms.

CMS Development 101

CMS Development Best Practices Lead Ranking Template 101

Vision6

JANUARY 31, 2023

We’ve probably all received at least one, but I bet heaps more, after all they’re a staple for business. It is not a mass marketing email with personalised content but a message sent off by a trigger event. On the other hand, marketing emails are used for promotion, generating leads, or building brand awareness.

Marketing Analytics Tools 98

Marketing Analytics Tools Tips Deliverability Trigger Marketing 98

Optinmonster

DECEMBER 20, 2023

Here’s how I do it: Launch Semrush’s Keyword Gap tool, enter your domain, and watch as your competitors line up for a showdown. The tool will suggest some rival domains. If your site is just starting, skip adding your domain. If you’re working on a VPN blog, start with something broad like “unblocking” or “anonymity.”

Keywords 93

Keywords Paid Content SEO Lead Ranking 93

Anyword

AUGUST 18, 2022

Navigating the intricate web of SEO often leaves you more confused than before you ever decided to fire up Google Analytics. But luckily for us, highly-advanced digital marketing technology is here to help us streamline our SEO playbook. What exactly are the benefits of a well-thought-out SEO and digital marketing strategy?

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Oktopost

NOVEMBER 30, 2023

As marketers, this is a huge problem. After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. Therefore, it comes as no surprise that Google Analytics ranks among the most crucial tools for marketers.

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62

Hubspot

OCTOBER 2, 2018

GSC (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. WWW domain or not? The answer?

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

seo.co

FEBRUARY 24, 2022

While we were able to acquire an existing domain in the digital marketing space, we still have competitors who are digital marketers themselves. Imagine how we feel: we’re marketing ourselves as marketers and attempting to compete against other digital marketers! Ignore Analytics.

Startups 98

Startups SEO Marketing Analytics Tools Domain 98

seo.co

NOVEMBER 22, 2021

Due to its affordability, functionality and ease of use, WordPress remains the market dominant leader in content management systems (CMS), maintaining a 40%+ market share for all hosted websites on the net. Under the right conditions, WordPress sites can earn a powerful domain authority and rank high on search engines.

CMS Development 105

CMS Development Industry CMS SEO Paid Search Agency 105

Optinmonster

JUNE 22, 2023

How to Make a Website for a Small Business You need 3 basic things to build a small business website: Domain name: This is the name of your website, such as OptinMonster.com Web hosting plan: This is the space where your website will be built Website builder: This is a tool that you use to put your website together without coding.

Small Business Marketing 87

Small Business Marketing Marketing Websites CMS Development Business 87

Adobe Experience Cloud Blog

MAY 27, 2019

The more reliable your site, the more your visitors trust you can keep their information secure and the greater their trust in your brand—and your marketing. The talent gap is so large that Gartner predicts by 2020, “60% of digital businesses will suffer major service failures due to the inability of IT security teams to manage digital risk.”

Work Management 134

Work Management Marketing Analytics Tools Marketing Management Lock-In 134

ClearVoice

MARCH 26, 2024

That’s where your marketing program’s key performance indicators (KPIs) come in. Key Metrics for Content Distribution “There are three objectives for content marketing: reach, engagement, conversion. To keep your KPIs manageable, here are the most important figures to watch in different areas.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

EMagine B2B Blog

MARCH 2, 2015

Google Analytics filters actually work by permanently removing any data from your profile that doesn’t match the specific conditions of your applied filters, with no way of getting that information back. For example, a common filter that many companies utilize is to show the entire domain name in their reports.

Marketing Analytics Tools 40

Marketing Analytics Tools Analytics Google Domain 40

Biznology

OCTOBER 13, 2015

When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search or you need to secure something much easier than bit.ly/1LIlaan Trysoci.com is much easier to remember and use than www.meetsoci.com/soci-social-media-marketing-platform. It’s the same with domain names.

Domain 80

Domain Godaddy Blogger Internet Marketing 80

KoMarketing Associates

MARCH 29, 2018

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Moz Open Site Explorer is an essential tool that helps B2B search engine marketers build high quality inbound links to their website. Screaming Frog.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

Webbiquity

SEPTEMBER 27, 2019

Perhaps it’s time to put your email marketing through an audit. What is an Email Marketing Audit? An email audit is extensive examination of email marketing processes to evaluate their effectiveness. An email audit is extensive examination of email marketing processes to evaluate their effectiveness. Subject Line.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

SmartBug Media

DECEMBER 19, 2022

Keyword cannibalization happens when you have multiple pages or blog posts on your site that target the same keyword. For example, “Read our blog post about the 10 best dog breeds” clearly tells the reader where the link will take them. Domain Authority. Learn more about how to use domain authority correctly.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Biznology

DECEMBER 5, 2017

I know I should be actively removing or disavowing backlinks that are SEO-toxic for my websites, but Google Webmasters doesn’t make it easy (enough for me). The moment I connected my Gmail account and my Google Analytics account to my SEMRush account, the sky cleared, the sun shined, and the rain bowed.

Domain 196

Domain Marketing Analytics Tools Google Buzz 196

KoMarketing Associates

AUGUST 26, 2014

Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. While I’ve based my presentation for MarketingProfs on the performance of SEO-related content marketing assets specifically, there is a much greater range of SEO-related benchmarks B2B marketers should consider.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Ranking Lead Scoring 120

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. You should start by reading some impactful influencer marketing case studies.

Case Study 90

Case Study Case Studies Work Management Studies 90

Trade Press Services

SEPTEMBER 18, 2023

More than a search engine, Google offers countless tools from the world’s most popular web browser to its new generative AI assistant Bard. Savvy marketers understand that Google can be a powerful instrument for organizations to increase visibility and empower their marketing tactics.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62