Optinmonster

JANUARY 24, 2024

In this blog, we’ll discuss: 9 Important Email Marketing Metrics To Measure 5 Steps To Benchmark Email Marketing Effectiveness What To Test To Improve Your Email Marketing Campaigns Sound good? Open Rate Your open rate is the percentage of your email recipients who opened your email.

Email Marketing 87

Email Marketing Planning Open Rate Click Rate 87

Litmus

SEPTEMBER 20, 2022

In this blog post, we dive into the what and whys of email campaign checklists, the six phases to sending the perfect email, and 29 of the most common (and critical) checkpoints—all in one place. For example: Click-through rate (CTR). Unsubscribe rate. Bounce rate. Deliverability rate or inbox placement rate.

Deliverability 105

Deliverability CAN-SPAM Privacy Protection Churn Rate 105

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Email deliverability is an entire strategic element of email marketing that you need to consider. Email Deliverability: What is it, anyway? You may be saying, “Isn’t that email strategy, not deliverability?”

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

ConvertKit

JANUARY 15, 2021

Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #6: Deliverability and spam. It’s difficult to sift through piles of blog posts to find the really useful information to help you grow your audience and influence. Chapter #2: Subject lines and open rates.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Optinmonster

APRIL 4, 2024

Deliverability Rates : High email deliverability rates are crucial for the success of your email campaigns. Compare the rates of different platforms to ensure your emails reach your subscribers’ inboxes. Not only that, but we’re also experts at running our own email marketing.

Enterprise Management 64

Enterprise Management Email Marketing Marketing Automation Services Work Management 64

Optinmonster

SEPTEMBER 8, 2022

That’s because you can precisely track open rates, engagement, and number of conversions from each email. This kind of revenue attribution is harder to do with social media, blogging, or other types of content marketing. Many ESPs have a way to add these details through merge tags, dynamic content, or custom fields.

ROI 80

ROI Email Marketing Marketing Analytics Tools Marketing Budget 80

Optinmonster

JANUARY 26, 2023

Exit-Intent Signup Forms You’ve probably been on a blog or eCommerce site browsing for information when something in the real world distracts you and you start to close the browser. Suddenly a popup appears, asking if you’d like to get an exclusive discount or sign up for the blog’s mailing list.

Email Marketing 93

Email Marketing Marketing Strategy Marketing & Strategy Work Management 93

ConvertKit

FEBRUARY 9, 2021

Email segmentation may not initially sound like a strategy for increased open and click rates, but once I start to unpack it a little more, you’ll quickly see why email segmentation is going to be your new best friend. So I’m not just talking about deliverability anymore – I’m talking about product sales and money in your pocket.

Segmentation 121

Segmentation Tagging Trigger Marketing Click Rate 121

Optinmonster

AUGUST 16, 2023

Key Features to Consider in a Bulk Email Service Whether you’re starting a blog or an eCommerce site , there are some common features that are helpful for any use case. Look for providers that have a good reputation for deliverability. The deliverability rates are quite good, and the tool is pretty easy to set up.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

Adobe Experience Cloud Blog

MAY 12, 2010

Mentioned in a previous post, Top 5 Resources for Email Deliverability , the Return Path paper, Your Reputation Hold the Key to Deliverability , provides best practices for improving sending reputation at your company. If time is of the essence, take a look at the summary below: Data That Drives Email Deliverability.

Deliverability 48

Deliverability CAN-SPAM Paid Search Agency Paper 48

Optinmonster

AUGUST 13, 2021

Leverage their 96% deliverability rate. Tag, segment, and organize leads to manage your list easily. Comparison: When stacked up against ActiveCampaign, Constant Contact offers a 97% deliverability rate and way better customer support. Best email deliverability track record. Standout Features.

Small Business Marketing 69

Small Business Marketing Pricing Price Features 69

SalesIntel

JUNE 13, 2023

When executed properly, active subscribers, those that end up opening emails, reading the content, and clicking the links result in higher engagement. This is what some professionals refer to as higher deliverability, where emails end up in customers’ inboxes, instead of their spam folders.

Work Management 52

Work Management Marketing Management Practices CAN-SPAM 52

Optinmonster

AUGUST 31, 2022

Segmenting your leads is a great way to improve everything from email deliverability to conversion rates to customer loyalty. Lead segmentation can increase open rates and click-through rates on your marketing emails, and boost conversion rates on your website. What Is Lead Segmentation? Exit-Intent Popups.

Segmentation 69

Segmentation Lead Scoring Lead Ranking Sales Qualified Leads 69

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. Is this good?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Litmus

MAY 10, 2021

higher open rate than regular emails. Well, it ensures you’re sending emails to high quality subscribers (no spammy accounts)—and when you send to high quality subscribers, you’ll cut back on deliverability issues. Opens and clicks only scratch the surface. Statistics show that automated emails have a 70.5%

Marketing Automation Services 144

Marketing Automation Services Budget Programs Work Management Template 144

Adobe Experience Cloud Blog

AUGUST 9, 2017

This will also help your deliverability. If your main call-to-action is a jpeg button, it will not be displayed until the email is opened and images are downloaded. HTML buttons render before images are downloaded, which changes email open and click experience. Always use alt tags. Reduce distractions.

Lead Nurturing 134

Lead Nurturing Lead Ranking Lead Scoring Leads 134

ConvertKit

MAY 10, 2019

If your email list isn’t properly set up with email segmentation, your subscriber could assume your email content isn’t relevant to them based on the few emails they’ve read and therefore, impact your open rates. Increases your email list engagement rates. Open rates aren’t the only way to measure email list engagement.

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

ConvertKit

MAY 10, 2019

If your email list isn’t properly set up with email segmentation, your subscriber could assume your email content isn’t relevant to them based on the few emails they’ve read and therefore, impact your open rates. Increases your email list engagement rates. Open rates aren’t the only way to measure email list engagement.

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

Mailmunch

MAY 13, 2021

Reporting ability tracks most key metrics like open rates , click-through rates, and unsubscribe rates. This includes emails, social media posts, and blog publishing. Some of their features include: Complete marketing suite with email marketing, CRM, social media, and blogs. Great online training resources.

Marketing Automation Services 59

Marketing Automation Services Enterprise Management Work Management Marketing Management 59

Circle Studio

NOVEMBER 2, 2017

the conference attendee lists provided to exhibitors and sponsors) can often lead to a negative impact on your email sender reputation, deliverability issues and less than stellar results. Promote the subscription form with calls-to-action throughout your website and blog. • Click-through rate. Opens / clicks by device type.

Marketing Automation Services 79

Marketing Automation Services Email Marketing Marketing Management Practices 79

Adobe Experience Cloud Blog

DECEMBER 22, 2015

When we tested image-based buttons against HTML buttons, we saw statistically significant improvements in the success of our emails with HTML buttons, with a 5% lift in the open rate, 15% lift in the click-to-open rate, and 20% lift in the click-through rate. Scrub for Deliverability Measures.

Email Marketing 48

Email Marketing CAN-SPAM Click Rate Marketo 48

Binary Demand

MAY 17, 2023

But, you might still experience the pain of seeing low open rates even after executing important email marketing campaigns. In this blog below, you will encounter what is email segmentation, why it is important to segment your B2B contact list, and how to. Hence it is of utmost importance to focus on segmenting your email list.

Segmentation 52

Segmentation Top of Funnel B2B Click Rate 52

SendX

NOVEMBER 1, 2019

Just use the tags and segmentations like everybody else and watch out for the multiple opt-ins from the same contacts. Subscribers at ActiveCampaign can be segmented by using tags and custom fields, and those can be added in automation as well, in order to organize your subscribers on autopilot mode. Don't get too excited.

Tools 31

Tools Deliverability Comparison Pricing 31

Circle Studio

FEBRUARY 21, 2019

Regularly look for any email addresses with hard bounces or recurring soft bounces and remove them from your lists, as continuing to email them can hurt your sender reputation and email deliverability. As is best practice for any web page, it should be clear what you want your recipients to do when they open your email.

Newsletter 60

Newsletter Email Marketing Click Rate CAN-SPAM 60

SendX

MAY 17, 2021

A low delivery rate (or high bounce rate) means that many of your emails are not delivered to inboxes. Your open rate. Average open rate for the wellness/fitness industry is 25.34%. Your click-through rate. This little tweak could increase your open rate.

Email Marketing 39

Email Marketing Work Management Marketing Management Paid Search Agency 39

SendX

SEPTEMBER 10, 2018

Well, that's what this ultimate email deliverability guide is all about. In this guide, we will not only understand the underworld of email deliverability but also learn how to fix it. You won't just rave about more opens or better click-through rates. What is Email Deliverability? So how do we fix that?

Deliverability 158

Deliverability CAN-SPAM A/B testing Classified Ads 158

SendX

FEBRUARY 16, 2021

By definition, email optimization is a range of practices marketers use to improve the deliverability, engagement, and conversion of the emails they send. Even if a reader will not block your letters, in most cases, they will be reluctant to open and engage with your emails - so you wouldn’t be making the most out of email marketing.

Optimization 245

Optimization Tips Deliverability CAN-SPAM 245

The Effective Marketer

JANUARY 13, 2009

Make sure to add this person as part of your plan and also to allocate the appropriate time it will take for this person to review and approve – or not – the deliverable) The names of people who will have to be informed by the decision (after you create a new piece of marketing collateral do you announce it to the sales team?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

SendX

OCTOBER 8, 2020

Intuitive UI, responsive templates, high deliverability. Best deliverability. Built-in features for getting higher open rates. Deliverability: Mailchimp has a LOT of customers (over 18 million). This doesn’t allow them the time and labour to focus on every customer's email deliverability. Why Go With It.

Analysis 195

Analysis Marketing Automation Services Enterprise Management Work Management 195

Adobe Experience Cloud Blog

JULY 7, 2009

.      Drip marketing has been shown to increase the effectiveness of email marketing and will help a company reduce spam complaints and increase deliverability as the messages themselves will be expected by the recipient.   Closed Loop Marketing: Closed loop marketing is more sophisticated than drip marketing.

Top of Funnel 48

Top of Funnel Landing Pages B2B Thought Leadership Lead Nurturing 48

Optinmonster

NOVEMBER 22, 2023

In fact, perfecting your subject lines is the single most important way to increase your email open rates. Compelling subject lines can be the difference between recipients opening your email, deleting it, or, even worse, reporting it as spam. We’ll talk more about personalized tags later.

Copywriting 104

Copywriting Email Marketing Planning Paid Search Agency 104

Single Grain

NOVEMBER 18, 2022

Tagging subscribers. Purchase tagging. Subscriber tagging. You’ll also want to add more detail about tags, triggers, and other automations: You can also choose from a variety of email templates or start with a blank email. You can see things like open rates, click-through rates, and unsubscribe rates.

Marketing Automation Services 52

Marketing Automation Services Autoresponders Landing Pages eCommerce 52

Hubspot

JUNE 7, 2012

If you’re sending quality content to a healthy list, it only helps your email deliverability -- and your Sender Score ! Chosing Your Variable Names: In the instance above, we chose "summer-sale," "email," and "newsletter" as our defined tags. Know When to Use Static Lists vs. Dynamic Lists.

Email Marketing 28

Email Marketing Tips Ad Frequency Planning 28

Optinmonster

FEBRUARY 23, 2024

On the one hand, they give your email list a bit of self-cleaning, which is important for your deliverability, your open rates, and the overall strength of your list. However, if your unsubscribe rate is too high, it makes it difficult to grow your email list so you can reach more leads, readers, or potential customers.

Tips 66

Tips Opt-out Opt-in Click Rate 66

ConvertKit

SEPTEMBER 16, 2020

Perhaps you sell different products and you need a newsletter tool with tagging and segmentation. ConvertKit’s newsletter tool makes it simple for you to segment your audience based on their behavior , such as automatically tagging subscribers who perform an action. You can build your own segments through tagging.

Newsletter 73

Newsletter Budget Programs Tools Work Management 73

Optinmonster

FEBRUARY 17, 2020

Traditionally, people find and click your affiliate links from content on your website, like a blog post. Then, they can add their affiliate links directly into their blog posts. So if you have affiliate links, but you’re limiting their placement to blogs and YouTube descriptions, you’re missing out on some major earning potential.

Email Marketing 91

Email Marketing Campaigns Work Management Marketing Management 91

Hubspot

MAY 31, 2012

How about the fact that, according to eMarketer , 39% of email marketers that practice list segmentation see better open rates; 28% see lower opt-out and unsubscribe rates; and 24% see better email deliverability, increased sales leads, and greater revenue. 11) Buying Frequency. 14) Content Format. 15) Interest Level.

Segmentation 28

Segmentation Top of Funnel Lead Scoring Lead Ranking 28