Scoop.it

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. If you are planning to incorporate thought leadership with content curation, then you’re not late. What is Thought Leadership?

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Thought Leadership Curation Ad Building Lead Scoring 72

Martech

MARCH 14, 2022

A new Twitter feature would put the company in competition with social e-commerce giants like TikTok and Instagram. Called Twitter Shops, the experimental feature lets brands who create a shop can curate up to 50 items to include, which Twitter users can then buy via an in-app browser from the merchant’s website. .

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Purchase Twitter Features Curation 98

Adobe Experience Cloud Blog

AUGUST 11, 2017

Content curation provides a direct path to thought leadership for brands and individuals. As you curate and share high-quality content , you’ll generate awareness and gain credibility. My content curation used to be 100% manual. I’d finish reading an interesting article, then head to Twitter, LinkedIn or Facebook and share it.

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Curation Tools B2B Thought Leadership Thought Leadership 134

KoMarketing Associates

MAY 30, 2018

Twitter lists are curated lists of Twitter profiles, kept in one location in a user’s profile. When viewing a Twitter lists’ unique timeline, users only see the updates associated with profiles in that list. Customer / Prospect Prioritization.

Twitter 156

Twitter B2B Marketing Advertising Agencies Ideal Customer Profiles 156

Scoop.it

JUNE 1, 2021

Meticulously selected and creatively presented, curated pieces can enrich the content strategy of every online retailer. Marketers can and even should use either their own previous works or parts of those published by others to enhance brand visibility and engage followers with valuable information. Find a Golden Mean.

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Curation eCommerce Content Marketing Brand Identity 55

Scoop.it

JULY 7, 2020

You already know the impact curated content can have on your business. From marketing efforts to employee advocacy and hiring, content curation is a company’s superpower across the board. But curated content is only useful if you can navigate your way through it. Why organizing your curated content is essential.

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Curation Top of Funnel Organization Marketing Analytics Tools 89

Scoop.it

NOVEMBER 3, 2020

This is where content curation comes in. As the Oxford Dictionary states , curation is “ t he selection, organization, and presentation of online content, merchandise, information, etc., Everything you put out there—whether it’s a blog post on LinkedIn or a meme on Twitter—should be purposeful and completely on-brand.

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Curation Ad Building Marketing Analytics Tools Peer-to-peer 70

Scoop.it

MARCH 26, 2020

We talk a lot about content curation and how it can help companies thrive in their industries. We often focus on helping marketers discover and curate the best content possible, as well as on enabling team leaders and executives to drive employee advocacy. But those aren’t the only roles that can benefit from content curation.

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Curation Press Paid Search Agency Content 74

Avitage

JUNE 19, 2012

I opened and read email, a few blogs and checked out Twitter streams. We call this content curation when content originates from a third party source (this link is an example of one use of curation). My day started like most days. An article about recent research results on content marketing spend caught my eye.

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Curation Practices Content Network Marketing 120

Webbiquity

MARCH 15, 2018

For example, one of my biggest goals with social media marketing is to drive more traffic to my business blog and website, especially with Twitter. Because of this, I post a lot of link updates, so I need a tool that allows me to queue up all my content—otherwise, I’d spend hours every week scheduling all the posts I want to publish.

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Social Media Tools Media Work Management 323

Digital B2B Marketing

MARCH 25, 2011

As marketers become publishers in their own right, it is natural they become expert content curators also. In Content Curation – It’s What’s for Breakfast These Days on Social Media Explorer , Stephanie Schwab says brands the curate interesting content from outside sources ultimately expand their brands.

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Curation Activities Media B2B Thought Leadership 100

Marketing Insider Group

JANUARY 4, 2021

Check out this post on blog frequency. Content creators: As a small SaaS company, you probably don’t have the resources to publish content regularly. Twitter makes sense, as well. Along with your original content, curate articles to post that are reputable, such as tech publications or industry groups. We can help!

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Valasys

JULY 31, 2023

It involves using advanced algorithms and artificial intelligence to generate, curate, and distribute content across multiple channels. The content is then curated and scheduled for distribution across various channels, such as social media, email, blogs, and websites, according to predefined rules and audience segmentation.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. Unfortunately Twitter traffic has become more difficult to come by over the past few years. Twitter can drive solid well-converting referral traffic. But hard doesn’t mean impossible.

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Twitter Traffic Ad Building Tips 101

Convince & Convert

JUNE 1, 2014

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). How is Pharrell the #10 most mentioned person on Twitter among digital marketers? That guy is EVERYWHERE!

Twitter 167

Twitter Paid Search Agency Personalization Planning 167

Sprout Social

JUNE 30, 2021

While feeds are carefully curated, social media stories tend to be more spontaneous. This makes it a great way to ‘skip the line’ of the curated algorithm on many networks. Twitter Fleets (Stories). Twitter’s stories feature, called Twitter Fleets, is relatively new, released in late 2020. LinkedIn Stories.

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Social Media Media Curation Twitter 137

Content Standard

OCTOBER 2, 2018

That’s why companies like Square , Sweetgreen , and AirBnB are publishing on the popular community blogging platform Medium and bringing their content to audiences that are actively seeking new stories. A publisher? And most importantly, is it actually the right channel to publish or distribute your branded content?

Advertising Mediums 68

Advertising Mediums CMS Development Brand Identity Branding 68

Hubspot

OCTOBER 18, 2018

People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. Raise your hand if you’ve ever considered publishing a book. Now, keep your hand up if you know how to publish a book. * … slowly lowers hand*.

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Paid Search Agency Custom Publishing Work Management Budget Programs 73

Scoop.it

JANUARY 11, 2024

One way you can achieve this is through blogging – a crucial pillar of any effective content marketing strategy. With blogging, you can turn one-off anecdotes into helpful, insightful, and unique posts, by featuring information that competitors don’t have access to and demonstrating your expertise. Take the Sage example below.

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

Writing on the Web

FEBRUARY 19, 2014

Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content? Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well? million blogs (Technorati).

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Business Blogging Business Custom Publishing Social Media 100

Biznology

OCTOBER 11, 2010

awareness, much was said about the new —now old—Web being all about participation: in the age of User-Generated Content , everybody and their mother became a publisher, leveling the playing field. Online content curators are playing an increasingly crucial role preserving that diversity beyond mainstream. And she is right.

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Curation Web 2.0 Digg Barriers 80

PureB2B

JUNE 7, 2016

These days, customers and businesses generally see corporate blogs as credible sources of industry information. Having your blog posts distributed through various online channels can have a big impact on the way the community sees your company, affecting brand credibility and trust. Content Curation Sites.

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Traffic Top of Funnel Curation Content 62

Contently

SEPTEMBER 25, 2018

This version of Google starts to look a lot like parts of Facebook, Reddit, Twitter, and Pinterest. And word’s out that Instagram is testing a repost feature that’ll function just like Twitter retweets. If you work for a publisher or a brand, that has its pros and cons.

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Paid Search Agency Content Social Media Custom Publishing 156

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. ET Thursdays.

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Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

xiQ

DECEMBER 15, 2021

xiQ’s Workbench uses its SmartSourced ContentTM Engine to enable field marketers to create, curate, execute, and analyze thought-leadership campaigns – in minutes! SmartSourced Content TM curation. Based on these insights, marketers can gauge which content is resonating most with their audiences to personalize their campaigns.

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Hubspot

AUGUST 29, 2019

Whether you're a seasoned PR pro or an associate looking to break into the industry, reading expert blogs is a smart way to stay up to date on the latest PR happenings, expand your skills, and get inspired to do your best work. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started.

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PR Paid Content Public Relations Paid Search Agency 75

Scoop.it

JUNE 29, 2021

Either you personally devote your own time to creating, editing, loading, and publishing content, or you have to pay someone else to do it for you. But, thankfully, there are supplementary ways to keep your website or blog fresh without having to pump out multiple articles or resources on a daily basis.

Marketing Websites 68

Marketing Websites Curation Aggregators Social Media 68

Content Marketing Institute

JUNE 25, 2018

Here’s how we did it for one project: Published post monthly rounding up the brand’s mentions in blog articles and videos. Publish a monthly roundup of your brand’s mentions in articles & videos, says @SEOSmarty. You can maintain a separate alert where you track only web and news/blogs mentions. Excludes my tweets.

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Brand Identity Branding FAQ Content 103

Navigate the Channel

JUNE 19, 2023

Stay ahead of the curve by curating and creating diverse content that resonates with your followers. Once you’ve filled in your content calendar, it’s time to set your content up for publishing. Curate and Construct Your Content We think of this as the three Cs and the center (another C!) of always having content ready to post.

Social Media 65

Social Media Media Curation Content 65

Spiralytics

FEBRUARY 7, 2024

For example, if you publish a blog on your website, you may use a social media team to disseminate this content across social networks. Today, these can be several, such as Instagram, Facebook, X (formerly Twitter), TikTok, and others.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Scoop.it

MARCH 18, 2021

These are the center of your content curation strategy. Enrich your curated content with insights. Select the topic you’re curating to. If you’re curating a lot of content all at once, you may want to stagger it throughout the week. Tweets from a Twitter user. Tweets from a Twitter list. Core topics.

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Process Optimization Curation RSS 53

Oktopost

MAY 23, 2023

This is the practice of putting old, previously published content to use elsewhere. Say, a blog post that performed well on your website reinvented for LinkedIn or condensed into a few key points for a tweet. You’ll be able to keep up with your social publishing strategy… Consistency is key.

Social Media 91

Social Media Social Marketing Media Content 91

Thinkers360

FEBRUARY 23, 2024

Focus Areas: Creativity, Coaching, Management, Diversity & Inclusion Thinkers360 In-Depth Profile & Portfolio: CB Bowman Social Media: LinkedIn | Twitter Books: Courage to Leap & Lead: A Roadmap for Redefining Failure Into Success. At a Glance CB Bowman Ottomanelli, Author, Award Winner, Podcaster, CEO, Courage Consulting.

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B2B Thought Leadership Consulting Thought Leadership Enterprise Management 52

Webbiquity

JANUARY 9, 2024

However… Image credit: Fikret tozak on Unsplash After writing hundreds of posts, I’ve identified three types of content that consistently bring in hundreds of visitors within a week of it getting published (no waiting until Google ranks it #1—you’ll know right away). Publish the listicle on your blog.

Traffic 204

Traffic Peer-to-peer Linkbait Customer Surveys 204

SocialPilot

DECEMBER 6, 2023

Curate Relevant and Impactful Content Whether you’re a consultant, employee or on the job hunt, you’re going to be Googled by your potential client, boss or recruiter. One of the best things that I did for building a personal brand was set up a blog relevant to the industry I’m in. He earned the right to call himself the Greatest.

Personalization 89

Personalization Brand Identity Branding Tips 89

Adobe Experience Cloud Blog

AUGUST 10, 2017

In this blog, we’ll cover Neal Shaffer’s answers to five critical questions on how brands can increase social engagement across the variety of social media channels. What Tips Can You Give B2B Marketers Trying to Build Their Twitter Following? Today, having social media presence is a necessity for any B2B organization.

Social Media 134

Social Media B2B Thought Leadership Media B2B 134

Brandwatch Marketing

OCTOBER 3, 2022

FollowerWonk is a great little tool that allows you to search for keywords in Twitter user bios and sort individuals to find those with the largest reach and most authority. The free version of the tool also comes with a few handy analytics features, such as the ability to compare the followers of up to three different Twitter accounts.

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Tools Blogger Demographics Social Media 92