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5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand

The Point

Even as demand generation activity begins to pick up, most marketing budgets right now remain tight, and so B2B companies are looking for creative, low-cost ways to drive demand. One of the areas we recommend consistently to our clients is to do more with the corporate blog. Most will link from search or social media.).

Demand 221
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Is ecommerce blogging still worth the investment?

ClickZ

On the surface, blogs seem like a fine way to write about creative topics relevant to a company, so ecommerce sites often assume that the idea of a blog is great, but just not for them. Too many ecommerce brands start a blog for no reason by copying competitors. Ecommerce blogs often exist as islands.

eCommerce 122
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Creative Diversification — More Hooks and Less Risk for Link Building

Moz

Posted by GeorgeRoot As digital PRs we can often get stuck with our "campaign goggles" on, especially in the ideation and production stage of a creative campaign. What is creative diversification? Some link builders will look at their angles and opportunities only once the content has been created and consider it an outreach decision.

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5 Bloggers Who Started a Blog in 2017 and Survived

Marketing Insider Group

When you start a blog, you understandably look for advice from experts to help get you started. You look at countless blogs in your niche – ones that have probably been going for a while and enjoying various types of success. It inspired her to start her blog Real Life Minimalism in May 2017 so she could help others.

Blogger 254
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Starting a Blog for Your Business: Checklist

Sharpspring

Lots of businesses set up blogs without any planning behind the effort. But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Here’s the checklist: 1.

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Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. Matt is one of my favorite marketers partly because he is so creative. From Andrey Kozlov : 3 Creative Ways to Use Ad Extensions (that Google Won’t Tell You About!) .

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The Top 7 Content Marketing Mistakes You Need To Stop Doing Today

Marketing Insider Group

Deliver consistent content by building a calendar dedicated to valuable blog topics. How many external links and backlinks are included? Failing to Focus on Link Building. Contrary to popular belief, linking to websites other than your own will actually drive traffic to your business as opposed to away.