Marketing Insider Group

APRIL 11, 2023

Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Get started today by checking out our weekly blog content service , or schedule a free consultation now to learn more!

Marketing Automation Services 316

Marketing Automation Services Marketing Budget Paid Search Agency Service 316

accelerate agency

JANUARY 16, 2022

SaaS website copywriting needs to bring out features not typical to most product descriptions. That’s where SaaS copywriting comes in. Use the following links to quickly jump to a section: What is a SaaS copywriter? What is a SaaS copywriter? Let’s take a look at what a SaaS website copywriting actually does.

Copywriting 52

Copywriting Marketing Websites Paid Search Agency Content 52

accelerate agency

JANUARY 16, 2022

SaaS website copywriting needs to bring out features not typical to most product descriptions. That’s where SaaS copywriting comes in. Use the following links to quickly jump to a section: What is a SaaS copywriter? 9 top SaaS website copywriting tips to upgrade your content. What is a SaaS copywriter?

Copywriting 52

Copywriting Marketing Websites Paid Search Agency Content 52

nDash

SEPTEMBER 29, 2020

But marketers often overlook one crucial qualifier when they decide to hire freelance writers —the need for content writing vs. copywriting. Content writers and copywriters are both wordsmiths. Here’s what you need to know about the content writing vs. copywriting choice. White papers. What’s the big deal, right?

Copywriting 52

Copywriting Top of Funnel Funnel Advertising Advertising Agencies 52

BOP Design

AUGUST 27, 2019

You may enter on the homepage, or on a subpage, or on a blog post. As such, as a copywriter, you’ll want to adjust the way you write for the web. As mentioned above, your website visitor may not have read the home page or services page or a blog that was drafted last year. Don’t Bury the Lead!

Copywriting 52

Copywriting Marketing Websites B2B Media 52

nDash

JANUARY 19, 2022

If you’ve struggled with these questions, then it may be time to delegate your copywriting needs to a professional. I have over thirty years of industry experience and can put pen to paper and create content that will serve your business in a variety of ways. (OK, Join nDash today and take your brand to the next level.

Copywriting 52

Copywriting Marketing Budget Creation Work Management Planning 52

Ambal's Amusings

SEPTEMBER 22, 2009

Mike Stelzner is once again pulling together one of his informative online summits - Copywriting Success Summit 2009. We have invited Michael Stelzner, event producer of Copywriting Success Summit 2009 to share his thoughts on copywriting and details of the event he is organizing. Blog WritingWhitePapers Twitter Mike_Stelzner.

Copywriting 100

Copywriting Peer-to-peer Paper FAQ 100

Optinmonster

FEBRUARY 15, 2024

It involves copywriters to create the content, designers to make the deliverable look great, and developers to automate delivery. Beacon’s Blog Post Recycle will convert your best blog posts into lead magnets in just a few clicks. It’s a bullet-proof formula that’s proven to work. Don’t know what to offer as a lead magnet?

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

NuSpark Consulting

NOVEMBER 4, 2011

Enter the white paper. White papers have become a powerful marketing tool because of two important qualities. First, white papers give readers the information they seek. Second, white papers allow marketers to establish thought-leadership and earn readers’ attention and admiration by becoming their trusted advisors.

Paper 100

Paper Relevance B2B Thought Leadership Thought Leadership 100

BOP Design

JANUARY 4, 2022

Sales Pitches Disguised as Blogs. A common misstep that we see companies make is to create a blog post that is really just a sales pitch parading around as a blog post. Sales pitches can be woven in throughout your B2B website pages , but they don’t belong on your blog. Sponsored White Papers Without Substance.

Tactics 105

Tactics B2B Thought Leadership Content Marketing Webinar Metrics 105

WriteSpark

MARCH 21, 2018

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are expected to be a white paper writer, a web content writer, and a blog post writer. Besides, it's important to ask, is writing a blog post or white paper draft really the best use of time for a highly-paid technical employee?

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

MARCH 21, 2018

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are expected to be a white paper writer, a web content writer, and a blog post writer. Besides, it's important to ask, is writing a blog post or white paper draft really the best use of time for a highly-paid technical employee?

SME 120

SME Copywriting Work Management Paid Search Agency 120

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? What are his/her top concerns?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

WriteSpark

DECEMBER 12, 2012

Great insights for copywriters about how readers view and respond to any type of marketing content. On the Web, the Content Marketing Institute blog is my daily reading and go-to source for valuable marketing insights and helpful writing and promotional techniques. Read more best tips: Best blog posts about case studies.

Content Marketing 120

Content Marketing Best Practices Emarketing Copywriting 120

WriteSpark

DECEMBER 12, 2012

Great insights for copywriters about how readers view and respond to any type of marketing content. On the Web, the Content Marketing Institute blog is my daily reading and go-to source for valuable marketing insights and helpful writing and promotional techniques. Read more best tips: Best blog posts about case studies.

Content Marketing 120

Content Marketing Best Practices Emarketing Copywriting 120

WriteSpark

MARCH 17, 2009

Many companies use white papers at the beginning of the sales cycle to attract prospects. But white papers can also be useful in a later stage of a sales cycle, when an individual customer or a buying committee is identifying the final purchase criteria and narrowing the list of products and vendors that will receive further consideration.

Paper 120

Paper Purchase Sales Cycle Copywriting 120

The Point

MAY 27, 2014

For example (putting aside, for the moment, whether the benefit outlined below is particularly compelling): “To learn how to get a complete picture of your company, download a free copy of our white paper on integrated business applications …”. “Get a complete picture of your company in just seconds.

Copywriting 100

Copywriting B2B Demand Generation Agencies Demand Generation 100

WriteSpark

AUGUST 12, 2009

Does this mean I think white papers are no longer effective as marketing documents? Continue reading this post on my Copywriting That Sells High Tech blog. Every time I see a long-form, copy-heavy sales document these days, my first reaction is "Why do marketers still think prospects will read this?" No, not at all.

Paper 120

Paper Copywriting Marketing Prospects Effectiveness 120

WriteSpark

AUGUST 19, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. White Papers. When the Draft has "Problems" » Technical Writer or Technical Copywriter? Case Studies. Content Marketing.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

Tiecas

MAY 17, 2024

An experienced copywriter understands industry trends, regulations, and terminology, allowing them to create content that speaks directly to your target audience. A skilled copywriter can strike the right balance between providing valuable information and showcasing your company’s unique value proposition.

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

Scoop.it

AUGUST 3, 2023

Curated content is content you collect and post on your brand website from other sources, like reputable research publications, fellow brands in your industry, or even subsidiary blogs under your control. Source For example, you might have a blog post that curates content from researchers across your niche.

Curation 76

Curation Content Paper Loyalty 76

The Effective Marketer

MAY 3, 2012

It should be as easy as possible for readers to find relevant content on a business site or blog. Most Popular” blog posts listed on the sidebar. Most Commented” blog posts listed on the sidebar. Recent” blog posts listed on the sidebar. Meaningful blog categories. User-friendly archiving. Publishing.

Paper 100

Paper Content Marketing Planning Paid Search Agency 100

Jackie Walts

NOVEMBER 20, 2019

A blank piece of paper can the scariest thing in the world, particularly if you’re under a tight deadline or writing isn’t natural for you. I write emails, whitepapers, webinar decks, presentations and blogs all the time – there are days where it’s all I do. For whitepapers and blogs, it can be the title or the conclusion.

Copywriting 68

Copywriting Tips Landing Pages Webinar Metrics 68

Webbiquity

JULY 28, 2022

Using the customer’s name in the email greeting adds a personal touch, increasing connection to the brand and encouraging recipients to try out the Dropbox Paper beta. Flavia Silipo is a skilled business copywriter and marketing solutions researcher with over six years of experience. Tread’s email to encourage critical thinking.

Product 260

Product Effectiveness Template Marketing Automation Services 260

nDash

OCTOBER 26, 2020

Type of content: Blogs. Kate Smedley – HR Tech Copywriter . Type of content: Blog posts. Mashable, PBS, BBC and numerous other top publications, podcasts, TV shows and blogs.” . Tess Taylor – HR & eLearning Copywriter . Type of content: Blogs. In 2011, I launched Liz Sheffield Copywriting. .

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

Marketing Insider Group

AUGUST 12, 2020

Look at your existing social media audience, your blog subscribers, and your actual paid customers. Eventually, you’ll want to encourage them to come on over to your company blog for “the rest of the story.”. Start by creating customer personas. Identify groups that share specific characteristics that make them likely customers.

Social Media 320

Social Media Top of Funnel Social Marketing Marketing & Strategy 320

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Blog WhitePaperPundit Twitter Jonathan_Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 and share his insights on white papers with us.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Vision Edge Marketing

DECEMBER 7, 2021

recognize your brand as an industry leader, create valuable blog content and helpful white papers, and emphasize links to these resources in your other web copy. . Work with your copywriter and marketing team to determine the best wording for these prompts. . What specific thing do you want to measure? .

Design 218

Design Work Management Marketing Management Planning 218

Hinge Marketing

SEPTEMBER 7, 2016

Here are ten website copywriting tips to keep in mind as you craft or revamp the language on your website: Write well. This applies doubly for website copywriting. In your website’s blog, focus on writing posts that answer the questions your prospective clients face. We’ve heard it a million times: quality over quantity.

Copywriting 48

Copywriting Marketing Websites Effectiveness Tips 48

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

nDash

MARCH 9, 2022

This week, we have a business and health & fitness writer with a background in personal training; a former Microsoft developer with a passion for blockchain; a creative storyteller; and a small business, pet care, and gaming copywriter. I am a passionate writer of blogs and sales copy for new brands and tech companies.

Social Media 52

Social Media Copywriting Media Ideal Customer Profiles 52

Martech

JANUARY 30, 2023

Opinions ranged from ChatGPT being “a strong tool to help us do better marketing,” to “maybe this will replace junior copywriters,” to “ this is a threat to Google ,” to the nuclear “could this potentially replace us marketing folks?” Create thought leadership content (provides some good ideas and direction). And the best part?

Marketing AI 110

Marketing AI Blast Campaigns Copywriting Lead Ranking 110

The Marketing Blender

MARCH 2, 2022

This can include sales material, product or service brochures, powerpoint presentations, blogs, articles, white papers, case studies, and more. A fractional marketing team can include content and copywriters, graphic designers, web developers, digital strategists, editors, and project managers. Our Services. See Our Work.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

nDash

FEBRUARY 16, 2022

Aimee is a tech copywriter and journalist with lots of engineering experience who was recently featured on the blog ! Head to Aimee’s profile for your B2B, SaaS, and FinTech copywriting needs. Send Ryan a message for articles, white papers, and eBooks for laymen and experts alike. Aimee Pearcy. Kameron Sanzo.

Marketing Budget 52

Marketing Budget Budget Programs Copywriting Ideal Customer Profiles 52

Hinge Marketing

FEBRUARY 17, 2015

This is less relevant for longer-form content like articles, white papers, or blog posts. Now that you’re armed with these website copywriting best practices, take a look at your own professional services firm website. So, what can professional services firms do to make their website copy user-friendly ?

Copywriting 48

Copywriting Marketing Websites Practices Best Practices 48

nDash

NOVEMBER 10, 2021

Reach out to Lolly for blog posts, eBooks, email campaigns, social media, and web content. Charlene is a results-focused B2B copywriter with experience writing technology, business, finance, and industrial copy. Contact Charlene for writing from a seasoned, professional B2B copywriter who knows your industry. Melanie LoBue.

Marketing Budget 52

Marketing Budget Hubspot Budget Programs Enterprise Management 52