B2B Marketing Traction

MARCH 27, 2012

Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging. Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. Crowdsource market research.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

The Lead Agency

NOVEMBER 14, 2023

This blog was originally posted on the 8 th of April 2016 and has been updated for 2023, incorporating tools & techniques to aid in using competitors’ knowledge to your advantage! Conducting customer surveys, focus groups, or interviews aids in understanding consumer perceptions and preferences, providing valuable qualitative data.

Ad Building 118

Ad Building Business Work Management SWOT 118

Liveintent

DECEMBER 21, 2021

Recently, Prohaska Consulting presented a webinar on Identity, Attribution, and Measurement designed to offer insight into what marketers can expect from the months to come. Groth says companies should move “at a more agile pace” and use marketing as a real-time focus group to update every aspect of their brand footprint.

Privacy Protection 127

Privacy Protection Webinar Metrics Privacy Creativity 127

Martech

MARCH 20, 2024

Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. One client opted for managers to nominate top performers to take part in a focus group. Start with soul searching What is your why?

Enterprise Management 101

Enterprise Management Work Management Marketing Management Brand Identity 101

Stevens & Tate

APRIL 18, 2024

Content Marketing : Content marketing involves creating and disseminating articles, blogs, and videos that directly address the queries and challenges potential residents or their families may face when considering senior living options.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Onalytica B2B

OCTOBER 15, 2015

This October 2015 survey highlights findings from Onalytica’s focus groups and consultations with 100 Marketing Directors, Heads of Social Media, Communication & PR Professionals. Discussions were centred around the topic of Influencer Marketing, its use cases, opportunities, challenges and tools used.

Customer Surveys 100

Customer Surveys Marketing Management Marketing Proposals PR 100

Heinz Marketing

DECEMBER 26, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making.

Business 115

Business Analysis Work Management Forecasting 115

ClearVoice

MAY 29, 2023

Software designer and technology consultant Alan Cooper pioneered the use of personas in 1985. Later, as a business intelligence software consultant, he developed the personas Chuck, Cynthia, and Rob. Some strategies you can use: Conducting surveys, interviews, and focus groups. Sending out customer feedback forms.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook?

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Seismic

MARCH 22, 2021

In an effort to answer this question, we partnered with Callan Consulting, an independent marketing consulting firm, to conduct a global study to understand the sales enablement practices of these leaders. In this blog post, I’ll share some of my primary takeaways from the report.

Advertising Benchmark 89

Advertising Benchmark Paid Search Agency Correlation Digital Transformation 89

seo.co

SEPTEMBER 4, 2023

You’ll see a horizontal bar with links to various pages and subpages, titled Services, Tools, Why Us, Blog, and Contact (plus Login and Get Started). For example, you could include a page title like “Book an Appointment” or “Get Your Free Consultation!” Use focus groups and surveys to improve user experience.

SEO 64

SEO Practices Best Practices Lead Scoring 64

Convince & Convert

APRIL 1, 2010

The Twitter background includes zero evidence of any other outpost. Third, if you’re producing content, atomize it and distribute it as widely as possible. If you have a photo gallery, it should be everywhere. Your Web site. Linked from Twitter. At a minimum. link] Twolves fans, its gonna get better!

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

KoMarketing Associates

MARCH 15, 2016

A study published on the Think With Google blog found that about 50 percent of B2B researchers (who usually make many of the purchasing decisions on behalf of their company) are millennials, or professionals aged 18-34. Usually Facebook has more discussions going on, and LinkedIn groups have turned into users sharing their content or events.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

Marketing Insider Group

AUGUST 30, 2021

Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. That’s empathetic listening.

Paid Search Agency 289

Paid Search Agency B2B Sales Marketing & Strategy CMO 289

Biznology

DECEMBER 6, 2016

He operates his consultancy at Gerris Corp. A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries’ leading firms. He specializes in Web 2.0

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. There’s certainly a methodology for attracting blog readership. Between bit.ly

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Marketing Insider Group

AUGUST 30, 2021

Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. That’s empathetic listening.

Paid Search Agency 173

Paid Search Agency B2B Sales Marketing & Strategy CMO 173

Marketing Insider Group

FEBRUARY 21, 2013

I work with corporate executives and consultants, provoking questions and solutions to help them discover and communicate their unique thought leadership space. Too many articles and blog posts focus on tactics: how and where to position yourself as a thought leader or ways to ensure visibility.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Work Management Marketing Management 100

Outgrow

NOVEMBER 8, 2022

Welcome to the Marketer Of The Month blog! . About our guest: Maya Moufarek is a Growth CMO Consultant at Marketing Cube. And for this month, we’re going to be interviewing Maya Moufarek, who is the growth CMO consultant at Marketing Cube. And so I founded a growth consultancy, Marketing Cube that you mentioned earlier.

Work Management 52

Work Management Enterprise Management Optimization Marketing Management 52

ConvertKit

APRIL 17, 2019

The same principle is true for selling one-on-one consulting sessions, physical products, membership communities, or any other income stream. Interviews or focus group. If you are struggling to define your niche or don’t know what is motivating your audience to buy, hosting interviews and focus groups could be a great next step.

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Email Marketing 86

ConvertKit

APRIL 17, 2019

The same principle is true for selling one-on-one consulting sessions, physical products, membership communities, or any other income stream. Interviews or focus group. If you are struggling to define your niche or don’t know what is motivating your audience to buy, hosting interviews and focus groups could be a great next step.

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86

Vidyard

MARCH 15, 2017

The video presents a focus group filled with real millennials, not actors. These stereotypes juxtaposed next to each other in a focus group is all viewers need to see to cue an eye-roll. Next, images of “millennial” activities are presented to the group. Chevy “Understands” What Millennials Want.

Video Marketing 104

Video Marketing Brand Identity Branding Paid Search Agency 104

Valasys

JULY 15, 2021

In today’s modern marketing world, marketers rely less on traditional market research methods such as focus groups or surveys and use modern platforms and tools that reveal a lot about their customers’ demographics, online behaviors, and conversations. Provide a medium for your customers to voice their opinions.

Email Marketing 83

Email Marketing B2B Marketing Marketing Strategy Marketing & Strategy 83

TrustRadius Marketing

FEBRUARY 15, 2022

These include email marketing , questionnaires, surveys, forms, polls, focus groups, or even product sampling to generate reviews. Optimizing your marketing intelligence could mean hiring specialists and consultants, finding better data sources, or simply using new software tools.

Marketing Management 52

Marketing Management Top of Funnel SWOT Customer Satisfaction 52

Convince & Convert

APRIL 7, 2015

Leadership Blogs. Facilitate focus groups or interviews with employees. A few years ago, I was working with a consulting firm charged with doing a communication audit for a major electronics store. While email is arguably the most popular form of business communication, you know it is not the only form. Newsletters.

Lead Scoring 157

Lead Scoring Lead Ranking Work Management Statistics 157

Brandpoint

MARCH 5, 2019

Consult your product development team to see if they conducted product testing focus groups. So, we created a blog post that answers the question, “ what’s the best way to organize content? Customer service reps can answer questions by simply pasting a link to the tutorial.

Press 69

Press Product Screencast FAQ 69

Content Marketing Institute

APRIL 10, 2018

Smith Consulting, which advises financial services firms. Elliott Brown, marketing consultant and publisher, Back Office Basics, says: A small business owner is not some guy in a striped apron who smiles with pride as he turns around the “open” sign and picks up a broom to sweep up his shop. Go deeper than a stock photo.

Buyer Personas 108

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 108

Markempa

AUGUST 12, 2021

Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. That’s empathetic listening.

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

Tony Zambito

OCTOBER 26, 2015

(This discernment is needed for it is unfortunate that conventional buyer profiling and win/loss analysis is being repackaged, if you will, as buyer personas by agencies and individual consultants. Which, then leads to organizations staying in the status quo of buyer profiling, as well as, win/loss analysis.).

Buyer Personas 100

Buyer Personas B2B Paid Search Agency Ideal Customer Profiles 100

Writing on the Web

JULY 7, 2010

I get asked about this by some of my consulting clients who are starting a new business or product launch. I’ve been working with an old client who’s been working hard to master blogging so he can have a strong online presence. Blog this on Blogger. Be as up front and real as possible, tell people the truth.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Martech Advisor

DECEMBER 16, 2019

Identify vital CX touchpoints such as your website, blog, mobile app, retail store, and customer service. Perform all the steps a buyer would before purchasing from you, such as visiting your website, reading the blog and online reviews, visiting your store, etc. Involve focus groups to double down on the reverse engineering process.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Convert

JUNE 28, 2021

This is the second blog in Convert’s sustainability series. In this blog, I’ll share my “aha” moments and findings for the time when absolutely nothing seems to “come together” for your business. Diamond Management Consulting. Don’t call them a FOCUS group. You Don’t Have a Brand Problem. And profits matter.

Work Management 52

Work Management Paid Search Agency Companies Marketing Management 52

Webbiquity

JUNE 20, 2011

It’s why posts like 20 Ways to Generate ROI from a Corporate Blog have to be written to help people who are “doing everything right&# but still not seeing business results from social media make adjustments to their efforts. because there are more blog comments to respond to, more Twitter followers to check out, etc.).

Social Media 100

Social Media Peer-to-peer Media PR 100

Online Marketing Institute

MAY 26, 2010

Danny Brown provides business branding and social media consultancy services to the consumer and commercial markets, from small startups to Fortune 500 businesses. Read his blog here [link]. How are you measuring your campaigns and defining success? Article comments: Tuesday, May 25, 2010 12:21:08 PM by Tina Great info, easy read!

Social Media 40

Social Media Advertising Channels Media Blogger 40

Convert

NOVEMBER 17, 2021

The traffic that comes to this content, which can be videos and blog posts, should be linked to your product pages. For example, if you sell coffee, you can have “Christmas coffee recipes” as a pillar page and link to blog posts that go in-depth on various ingredient-themed Christmas coffee recipes.

Conversion 52

Conversion Tips CMS Development eCommerce 52

TrustRadius Marketing

DECEMBER 12, 2019

photography, web design, graphic design), individual consulting services, social media influencer services, participating in paid focus groups or interviews, and leaving incentivized customer reviews. Consumer-to-business transactions describe transactions where individual consumers sell their goods or services to a business.

eCommerce 52

eCommerce Enterprise Management Work Management Marketing Management 52

Buzz Marketing for Technology

JULY 7, 2008

So, don’t get paralyzed by the cross group challenges - move it forward and determine where the opportunities to improve customer experience are for what “you control&# and drive progress there - then fan out with your early successes. 4) None of the following are community platforms: Wikis, Blogs or Forums. Blog Council.

Social Media 100

Social Media Communities Wiki Work Management 100