KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. With only 12% of marketers surveyed saying their sales teams are using content to move sales conversations along very well. .

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies. And if you need help getting your virtual event up and running, we’ve also included a list of tools for hosting and live-streaming virtual events.

Training 141

Training Top of Funnel Resources Work Management 141

sagefrog

NOVEMBER 14, 2023

This profile guides all aspects of your marketing strategy, from lead generation to customer retention. Make use of data from your marketing team, salespeople, average leads, and current customers to create a more complete picture of who you’re after. Check out our ultimate guide to B2B display ads for tips!

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

New North

AUGUST 14, 2023

“How many blog posts did we publish this quarter? One blog post here. One short social video there. If you want to get out of this cycle and create content that generates revenue, your team needs to use a content pillar. And…what was the ROI?” Maybe it was the CEO. Or maybe it was your CMO.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Ad Building 52

sagefrog

DECEMBER 6, 2023

The data collected provides a comprehensive snapshot of the current state of B2B marketing, allowing us to draw valuable insights and guide you toward success. In fact, in-person tradeshows and events are the #1 source of leads for B2B businesses, and, by that measure, a vital tool for success in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Martech

SEPTEMBER 27, 2023

Within this guide, Alam Hosseinbor, ecommerce director at ShoppingIQ, unveils a number of “secrets that Google won’t tell you” and emphasizes that “shopping advertisers unknowingly waste thousands of dollars per year without realizing.” Take a look at this video, which serves as an example of how Argos, a prominent U.K.

Cost Per Click 109

Cost Per Click Google Optimization CPC 109

Martech

OCTOBER 10, 2023

Recent years have seen events that caused these shifts to happen at an unprecedented rate, dramatically altering how consumers and brands interact. The rise of artificial intelligence (AI) tools and their ease of use will also play an increasingly pivotal role. Consumer behavior has always been a constantly shifting target.

Marketing AI 121

Marketing AI Paid Search Agency Allocation Marketing Management 121

Circle Studio

NOVEMBER 23, 2021

The events of the last couple of years have only accelerated growing digital trends that have been building for many years now. Core Web Vitals are now used as a ranking signal meaning websites that fail to apply best practices will be given a lower ranking score. More and more (and more) video. Virtual/hybrid events.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new. Today’s blog post is for you! 1. Marketing 360.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Thinkers360

FEBRUARY 28, 2024

This comprehensive blog post, informed by insights from Thinkers360.com, Expert Tip: A great way to build authentic relationships with analysts is to participate in their advisory programs, events and conferences, and schedule analyst briefings. B2B influencer marketing is not merely about securing a fleeting endorsement.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Zoominfo

DECEMBER 13, 2018

But, we say, if you aren’t using YouTube to hone your skillset, pick up new tips and tricks, or stay up-to-date on industry news, you’re missing out. Now, on to the ultimate guide to the YouTube channels producing the best sales content today! Featured Video: The Phone is the Most Powerful Tool in Sales. 2. Sales Hacker.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

sagefrog

JANUARY 24, 2024

This comprehensive understanding empowers businesses to recognize successful channels and anticipate future opportunities and challenges. Boosting Personalization Boosting personalization in marketing involves more than using the audience’s first name; it requires a deep understanding of their pain points, preferences, and behaviors.

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

SpotMe Blog

NOVEMBER 15, 2023

One of the most impactful channels to use when launching a pharmaceutical product is strategic events. When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. If you want to ensure your pharma product launch events drive real results, follow these proven best practices.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

SmartBug Media

FEBRUARY 23, 2024

Examples of Long-Term and Short-Term Plays An example of a long-term marketing play would be the creation and publication of downloadable web content, usually in the form of a template, checklist, or guide. Event promotion is an example of a short-term marketing play. Event promotion is an example of a short-term marketing play.

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64

Marketing Insider Group

JANUARY 30, 2024

Effective content strategies require well-developed personas that go beyond basic templates, incorporating deep audience insights to guide content creation. Then, we use what we learn. Instead, we keep it simple, straightforward, and useful. Use Case Requirement definition is the third competency in our framework.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

SpotMe Blog

JUNE 28, 2023

Hopin is sunsetting Boomset, the all-on-one event management for in-person and hybrid events. We’ve compiled a list of the best 10 Boomset alternatives and competitors for event management. Each platform has its own positives, so you can find the one that fits your in-person or hybrid event needs. But don’t worry.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Only B2B

JULY 7, 2023

In this comprehensive guide, we will explore what a B2B email list entails, give practicable way to build one from scratch, discuss proven strategies for list growth, examine effective lead nurturing methodologies, analyze relevant data and statistics, explore the future of B2B list building , and conclude with crucial insights for success.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Conductor

APRIL 15, 2021

This guide will provide the necessary steps to create a content strategy that is rooted in SEO. Here is a quick step-by-step guide: Step 1: Create a list of keywords relevant to your business. Is a YouTube video ranking over a blog post? This is where consulting the SERP to determine if blogs, video, e-books etc.

SEO 111

SEO Marketing & Strategy Content SERP 111

sagefrog

JANUARY 24, 2024

This comprehensive understanding empowers businesses to recognize successful channels and anticipate future opportunities and challenges. Boosting Personalization Boosting personalization in marketing involves more than using the audience’s first name; it requires a deep understanding of their pain points, preferences, and behaviors.

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 52

Outgrow

APRIL 8, 2024

In this blog, we’ll explore various types of feedback forms, their advantages, and best practices to help you achieve the best results from your efforts. Feedback forms are tools designed to collect opinions and insights from individuals about a particular product, service, experience, or event.

Outgrow 52

Outgrow Customer Satisfaction Work Management Marketing Management 52

Only B2B

OCTOBER 5, 2021

According to Retail Dive , 87 percent of buyers use the internet and search online to study a product before purchasing it. They search for and compare equivalent goods, browse relevant material, and watch videos that best suit their needs or problems. How are marketers using intent data to increase revenue?

Intent Data 118

Intent Data Purchase Intent Intent Vendors 118

Brandpoint

APRIL 26, 2021

These clients will in turn become influencers for your brand, through word of mouth, case studies or partnered events. You have unlocked another part of reaching your audience, whether with a video on social media that goes viral or a gated piece of content landing quality lead after quality lead. Or live on your blog.)

Top of Funnel 133

Top of Funnel Planning Work Management Paid Search Agency 133

Optinmonster

FEBRUARY 11, 2024

Are you using growth hacking strategies to boost your business? By using growth hacking techniques to gain traction and skyrocket your customer acquisition. For example, if you use MailChimp, you can message your first 2000 users for free. Businesses that don’t grow soon disappear. How can you avoid becoming one of those?

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Vidyard

JANUARY 7, 2020

When given the choice between text and video, 72% of people would rather watch a video to learn about a new product. People love to watch, and that makes promo videos the bread and butter of top-of-funnel marketing campaigns. What is a Promo Video? What Are the Benefits of Promo Videos? Where to Use Promo Videos 3.

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies. And if you need help getting your virtual event up and running, we’ve also included a list of tools for hosting and live-streaming virtual events.

Training 74

Training Top of Funnel Resources Work Management 74

SpotMe Blog

AUGUST 20, 2021

SpotMe joins Adobe Exchange Partner Program to enable B2B Marketers to enrich their post-event campaigns and activities with event data. 20 2021 — SpotMe, a leading B2B event marketing platform, today announced it has joined the Adobe Exchange Partner Program. LAUSANNE, Switzerland, Aug.

Marketo 52

Marketo Marketing Automation Services Multi-Channel Marketing Management 52

SpotMe Blog

AUGUST 16, 2023

That’s where an event platform comes into play. When used to its potential, event technology can turn investigator meetings into engaging events that result in higher attendance, better training, and a more successful clinical study. A live audience attends in person while streaming the event online for remote attendees.

Peer-to-peer 52

Peer-to-peer Case Studies Training Work Management 52

Oktopost

NOVEMBER 14, 2022

Essentially, it’s a form of marketing where instead of directly selling a product to your audience, you use an “influencer” or a trusted figure to talk about or showcase your product. Instead, you should use B2B influencer strategy to gain credibility and authority by aligning your brand with industry experts and leaders.

Webinar Metrics 69

Webinar Metrics Marketing & Strategy B2B B2B Thought Leadership 69

ClickZ

JANUARY 22, 2020

All of which is to say that if you as a marketer, are not using any marketing automation tools, then you should start to reconsider. Uses keywords to optimize blog posts and the landing pages. Its customers also find the product easy to use and its interface effectively guides them to build campaigns.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies. And if you need help getting your virtual event up and running, we’ve also included a list of tools for hosting and live-streaming virtual events.

Training 65

Training Top of Funnel Resources Work Management 65

ClearVoice

JANUARY 29, 2024

In this guide, we look at: The benefits of involving non-marketers in the content creation process How to encourage them to participate How to overcome cross-departmental collaboration challenges Examples of content collaboration successes The Untapped Potential of Non-Marketers You’ve heard of writer’s block. To humanize technology.

Paid Search Agency 52

Paid Search Agency Companies Content Marketing & Strategy 52

Optinmonster

MAY 16, 2023

In this blog post, we’ll dive into the world of off-page SEO, explore why it’s important for your website’s success, and compare it to its on-page counterpart. Search engines, like Google, value these endorsements and use them as an SEO ranking factor. There are a number of blogs open for the guest post.

SEO 76

SEO Lead Scoring Lead Ranking Link Building 76

SpotMe Blog

SEPTEMBER 8, 2023

When used to host a mixture of pharma ad board formats throughout the year – in-person, virtual, hybrid, asynchronous – this technology can transform pharma ad boards into fruitful meetings that bring 5x more insights. In fact, 97% responded that taking part in a virtual advisory board would not have a negative impact on the interactions.

Effectiveness 52

Effectiveness Enterprise Management Work Management Marketing Management 52

FunnelEnvy

OCTOBER 3, 2022

That means you don’t need to take this blog post as a comprehensive guide to all the elements you must include on a landing page. Plenty of simple chat platforms allow you to use either a real person or a basic bot to message people who have questions about your offering.

Landing Pages 78

Landing Pages Trends B2B Marketing Marketing Automation Services 78

Parse.ly

SEPTEMBER 16, 2021

Refreshing content cuts out the work of constantly creating new pieces from scratch and ensures that you’re getting optimal ROI from the effort you put into your blog. The top priorities for future refreshes should be ensuring comprehensiveness and boosting relevance to readers and search engines. Why refresh content?

Content 59

Content Marketing Agencies 1 Statistics Case Studies 59

Vidyard

JANUARY 7, 2020

When given the choice between text and video, most people would rather watch a video to learn about a new product. People love to watch, and that makes promo videos the bread and butter of top-of-funnel marketing campaigns. What is a Promo Video? What Are the Benefits of Promo Videos? Where to Use Promo Videos 3.

Video Marketing 65

Video Marketing Ad Building Top of Funnel Advertising Funnels 65

Vidyard

SEPTEMBER 11, 2015

Helping event organizers and sponsors get more return on investment for their events is what I do, and video content has proven itself to be extremely useful. In this short primer on how I use video, I’ll talk about my basic approach to event videos, using examples of before, during, and after video content.

Video Marketing 110

Video Marketing Landing Pages Microsite Social Media 110