WebMarketCentral

SEPTEMBER 11, 2006

According to this post on Workz.com , blogging "has risks that should not be ignored." While there are dangers in virtually any aspect of daily life, Housley's paranoia about blogging seems a bit overblown. How do we know that she's really a marketing manager for a software company, or for that matter, that she's really a woman?

Ideal Customer Profiles 20

Ideal Customer Profiles Blogger Marketing Management Impressions 20

WebMarketCentral

JUNE 25, 2008

It's been three years since the launch of this blog, and it still gets less traffic than the Huffington Compost (sigh). Anyway, taking a look back at the first three years of the WMC blog, here are the ten most popular posts as chosen by you, my elite (in the good sense!) tags: best blog posts on social media marketing, Web 2.0,

Web 2.0 20

Web 2.0 Paid Search Agency Advertising Agencies Adwords 20

WebMarketCentral

APRIL 22, 2007

There are several ways your business can benefit from blogging short of starting your own blog, from simply identifying and monitoring the most influential blogs in your industry, to asking bloggers to write about interesting developments at your company, to guest-blogging. Zimbio Web 2.0

Business Blogging 20

Business Blogging Web 2.0 Digg Tools 20

WebMarketCentral

AUGUST 10, 2007

has changed the practice of PR and how PR professionals can best take advantage of blogging and other social media. When Tom asked me to contribute an article about PR and blogging outreach, I was both flattered and yet apprehensive at the same time. I mean, I admit it. Honestly, this can balloon up to 5-6 accounts, if not more!

PR 20

PR Outreach Blogger Web 2.0 20

WebMarketCentral

SEPTEMBER 29, 2005

Recently added to WebMarketCentral.com , the Web marketing portal, are three new pages providing Internet marketers with everything they need to know (for now) about creating and maintaining an effective business-related blog. It is a place to demonstrate the collected knowledge and expertise of your company (that is, your people).

Business 20

Business Sample Internet Marketing Newsletter 20

WebMarketCentral

MAY 6, 2006

George Dixon of the Minneapolis-based virtual marketing agency KC Associates recently put together a concise but helpful summary of the pros and cons of business blogging titled To Blog, or Not to Blog. Blogs may show up well in search engines, though I remain unconvinced at this point.

Business 20

Business RSS Trade Show PR 20

WebMarketCentral

FEBRUARY 20, 2008

Here are a collection of the best online articles and blog posts to help you think about the big picture and answer the big questions about brand-building and marketing strategy. I'm going to be really blunt here: I could care less about your product, service, solution or your company." A cautionary tale for almost any company.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

JANUARY 30, 2008

Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007. video, audio files and PDFs) and encouraging mashups. you get the point so stop it already."

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

SEPTEMBER 22, 2009

domain to enhance your company's web presence. As Loren explains, "The simplest (way to create a video domain) is launching a Wordpress Blog and then embedding your YouTube, Google Video or other video sharing service commercials on the blog, one for each post, with a unique title tag and description for each post.

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

NOVEMBER 5, 2009

Find the answers to these questions and others here in more of the best articles and blog posts on social media marketing from this year so far. Find the answers to these questions and others here in more of the best articles and blog posts on social media marketing from this year so far. practices, blogs and more.

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

JULY 16, 2008

Getting blog coverage for your product or service is now just as (if not more) important than getting written about in traditional media. Blogs are now mainstream, as almost 80% of Internet users report having read a blog within the last year. Blog readers want to be able to rely on bloggers for objectivity.

Blogger 20

Blogger Digg PR Tagging 20

WebMarketCentral

OCTOBER 12, 2007

If you're not familiar with The Truth Laid Bear , it's a kind of cool blog tracking site that's been for the past three years by the eponymous N.Z. I am now ready to publicly announce the real "big thing" I've been hinting at for some time: TTLB is now part of my new company: Kithbridge, Inc. Should my website include a blog?

Blogger 20

Blogger PR Outreach Tagging 20

WebMarketCentral

MAY 4, 2009

How do PR, SEO and social media work together to build name recognition and credibility for a company? Find the answers to these inquiries and more here in some of the best articles and blog posts about interactive PR from the last year. blogging and SEO). What are the best (and worst) practices in interactive PR? tags: PR 2.0

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

NOVEMBER 9, 2009

Check out Joe Pulizzi's Junta42 blog , pick up a copy of Ardath Albee's wonderful new book eMarketing Strategies for the Complex Sale (which builds upon the foundation laid by David Meerman Scott and others), follow @Mike_Stelzner on Twitter—it's everywhere. Content marketing is all the rage. Authority and independence. Advertising.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

WebMarketCentral

APRIL 30, 2009

My company blocks all access to social media sites." We're only allowed to use Facebook and LinkedIn for one hour each day, from noon to 1:00, and we're not supposed to say anything about the company." "Our Our network blocks access to any website with 'blog' in the URL." "The Social Tagging.

Social Media 20

Social Media Media Web 2.0 Tagging 20

WebMarketCentral

SEPTEMBER 4, 2008

Get the answers to these questions plus learn more about the largest and the fastest-growing social bookmarking and social networking sites in this installment of some of the best SMO blog posts and articles written so far in 2008. How 30 minutes a day can result in 250 inbound links by Search Engine Marketing Exposed Anthony Kirlew , a.k.a.

Social Media 20

Social Media Optimization Linkbait Media 20

WebMarketCentral

SEPTEMBER 10, 2008

Blogs are of course one of the most common forms of social media, and there are significant benefits to having your own blog as well as building name recognition and credibility for your company through other industry blogs. Paradoxially, the investment required is inverse to company size.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

MARCH 24, 2009

The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 technologies." (If

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

JANUARY 5, 2009

In the old days—like, six or seven years ago—if someone had a bad experience with a company, he or she generally vented about it to a few friends and that was the end of it. And search engines love social media, which helps expose that rant to anyone searching for the company's name. A few examples.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

JULY 30, 2009

No company, big or small, can afford to spend scarce funds inefficiently, particularly in the current economic environment. Here are four examples of social media marketing RONI: Your company fails to respond to a complaint about your product or service on a social media site.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

DECEMBER 4, 2007

When two of the smartest people in blogging and interactive PR have a conversation, it's worth listening in on. Paul Dunay at Buzz Marketing for Technology yesterday posted his podcast interview, PR's Role in New Media , with Cece Lee of the PR Meets Marketing blog.

PR 20

PR Buzz Blogger Press 20

WebMarketCentral

SEPTEMBER 3, 2009

Three Ways People Who Aren't Running for President Can Make Social Media Pay by HubSpot's Inbound Marketing Blog Rick Burnes explains three ways that even organizations which don't have tens of millions of dollars to spend and thousands of volunteers can use social media for marketing and PR, and measure the return.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

JULY 23, 2007

According to recent white paper from Robert Lesser, publisher of LeadGenTools.com , and Paul Dunay of the Buzz Marketing for Technology blog , "B2B marketers are not just embracing Web 2.0 According to the study (which can be obtained for free by completing a short survey here ): The majority of B2B IT companies embracing Web 2.0

Vendors 20

Vendors Web 2.0 Social Media RSS 20

WebMarketCentral

FEBRUARY 1, 2008

Ardath is an author, writer of the Marketing Interactions blog , former CEO of a CRM-related software company, and generally fascinating marketing personality. a marketing performance software company, for 7 years. One of the things companies need to focus on is the thread of their communications. Here's our conversation.

einsof 20

einsof B2B Thought Leadership Thought Leadership Tagging 20

WebMarketCentral

JULY 7, 2008

Blogs and Microsites Can Help with SEO—Eventually Creating a blog or topic-specific microsite can supplement SEO efforts by providing a venue to share thought-leadership content, in a more casual tone than a corporate site, free from content management or other technological constraints that may apply to a company website.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

WebMarketCentral

JULY 13, 2009

Find those answers and others here in more of the best articles and blog posts about social media marketing from the last year. Looking for ideas on how your company could expand its use of social media? Many people add their company website and/or blog. 5 Daily Social Media Builders In Less Than 10 Minutes (Total!)

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

JULY 22, 2008

The stock market can be brutal when a company fails to meet earning expectations, such as it was last week when Google's stock price fell by 10% despite a 35% increase in earnings. On some small company websites, between organic search and AdWords, Google can drive 70% or more of total traffic. Actually, an unprecedented amount.

Google 20

Google Wikipedia Contingency Planning PPC 20

WebMarketCentral

OCTOBER 19, 2009

Find the answers to these questions and others here in the first set of the best blog posts and articles on search engine optimization (SEO) from 2009 (so far). The writer notes that WordPress blogs are nofollow by default, but again you can fix that with the dofollow WordPress plugin. Which SEO tactics should you avoid?

SEO 20

SEO Best Practices Tagging Internet Marketing 20

WebMarketCentral

FEBRUARY 27, 2009

Tom has also created successful interactive marketing and PR programs including video, blogging, podcasting and social media optimization. His blog, WebMarketCentral.com , has won several accolades, including a MarketingSherpa Readers Choice award, and is among the top marketing blogs as ranked by Advertising Age.

Enterprise Management 20

Enterprise Management Social Media Work Management Marketing Management 20

WebMarketCentral

JANUARY 11, 2010

Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don't "get" Twitter. Unlike a company website, Twitter is immediate, informal and personal.

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

WebMarketCentral

MARCH 4, 2009

Okay, that's a bit awkward in words, but makes more sense as a picture: The starting point is typically content —a blog post, video, podcast, article, photo, a resource such as an industry-specific glossary or calendar of events , or other means of expression. Finally, sharing content with those interested in the topic leads to conversations.

Social Media 20

Social Media Web 2.0 Media Wiki 20

WebMarketCentral

APRIL 2, 2009

Interest in social media marketing is surging, with several recent studies showing that a majority of companies, of all sizes, are now using social media in some form for business purposes. But if most companies are already using social media in their marketing/PR mix, why is a consultant necessary?

Social Media 20

Social Media Consulting Social Marketing Media 20

WebMarketCentral

SEPTEMBER 18, 2008

In the old days, email signatures pretty much just mirrored business card information: name, company, title, phone, fax (gotta love that 80's technology still hanging on!) your title, company and location) and to give them different ways to contact you. and email address. A growing number of Web 2.0-savvy A growing number of Web 2.0-savvy

Social Media 20

Social Media Web 2.0 Ning Skype 20

WebMarketCentral

OCTOBER 27, 2008

Where can you find free tools to help monitor buzz about your company across blogs, Twitter on online forums? Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 Which social media sites are the most valuable? How can you use StumbleUpon for SEO link building?

Social Media 20

Social Media Web 2.0 Optimization Media 20

WebMarketCentral

JUNE 26, 2008

One of the biggest challenges for most small companies is generating buzz—getting people to talk about their products, online and off. Big brands, however, have a very different problem: keeping track of the incredible volume of content being generated relating to their company, product or service. Pricing Doesn't matter.

Buzz 20

Buzz Aggregators Brand Identity Branding 20

WebMarketCentral

MARCH 10, 2009

Social Networking Sites where you can post your profile, promote links to your company site / blog / etc., 5 Blog Tracking Sites where you can promote a blog, search blogs for specific topics, evaluate the popularity of various blogs and track selected blogs. 8 LinkedIn 14 11,246,726 +137.4%

Social Media 20

Social Media PageRank Digg Wikipedia 20

WebMarketCentral

JUNE 16, 2008

Here are a few highlights from his presentation at the recent Blogging for Business conference. Blogging is (officially) no longer new. 90% of Internet users in the 25-34 year-old group are familiar with blogs. Blogs now rival traditional media for reach.

Social Media 20

Social Media Media Web 2.0 Blogger 20