KoMarketing Associates

JANUARY 16, 2014

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . Where will they see this post?

Promotion 120

Promotion Practices B2B Best Practices 120

Zoominfo

OCTOBER 31, 2018

Yet, its popularity has been slow to catch on in the B2B community. However, in a world where 72% of B2B buyers look to industry peers to research purchase decisions ( source ), it’s a mistake to ignore influencer marketing as a viable tactic. In short, an influencer’s community trusts their opinions and advice.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Content Marketing Institute

DECEMBER 10, 2018

You send connection requests to current and past colleagues, along with peers in your professional circles. peers, prospects, partners) and help you increase thought leadership in your industry. Let’s play word association: I’ll say a word, then you answer with the first word that comes to mind. The word is “LinkedIn.”.

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105

Biznology

DECEMBER 7, 2016

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. LinkedIn groups began as forums centered around communities asking and answering insightful questions to learn from each other.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

EveryoneSocial

JANUARY 4, 2021

For companies that want to drive efficiency for sales, investing in social selling tools is key to saving time and effort. Social selling is growing more useful than ever, especially for remote sales teams. Here is a list of the top social selling tools to help your teams and increase the effectiveness of your sales strategy today. .

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

Buzz Marketing for Technology

OCTOBER 11, 2008

DIRECTORY OF SOCIAL NETWORKS FOR. SOCIAL LEARNING. SOCIAL LEARNING. Directory of Social Networks for Learning. social networks aimed at learning professionals. Use the list to find one or two relevant networks to join. The list is ordered by name of network. iTOUCH LEARNING.

Social Networks 100

Social Networks Ning Web 2.0 Education 100

Paul Gillin

MARCH 10, 2011

If you thought the world’s largest professional network was little more than a place to post your resume, you owe yourself another visit. LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. This is the ideal B2B environment.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Convince & Convert

APRIL 9, 2014

This enables Google+ posts to spread across Google’s two million site strong Display Network. Through social connecting with Adwords, you can bet that every business with million dollar spends on Adwords will be testing what works for them. “Ghost town.” ” “Waste of time.” ” “It’ll never happen.”

Paid Content 167

Paid Content Google Adwords Peer-to-peer 167

ConvertKit

AUGUST 7, 2020

Organic growth—building a community of followers on Instagram without paying for adverts or sponsorships—is far more sustainable in the long run. Why is organic Instagram growth so difficult? 5 simple tips to organically grow your Instagram following. Plant the seeds of organic Instagram growth. So how do you get started?

Organization 69

Organization Peer-to-peer Ideal Customer Profiles Organic Leads 69

Adobe Experience Cloud Blog

FEBRUARY 9, 2011

by Heather Watkins On December 6, 2010, Marketo launched its revamped customer community on the Salesforce.com platform to give our customers the ability to: Get product answers quickly. Connect and share resources with other Marketo peers. Suggest features for the Marketo Roadmap.

Marketo 48

Marketo Communities Features Peer-to-peer 48

EveryoneSocial

JANUARY 26, 2021

In fact, 75% of B2B buyers use social media to make purchasing decisions. That’s only going to keep growing over time so companies with B2B social media strategies in place are more likely to take advantage of the growing benefits of digital marketing. Best B2B Social Media Strategies. Define goals.

Social Media 63

Social Media Sales Management Media Marketing & Strategy 63

EveryoneSocial

APRIL 14, 2020

Think about where content is adding value to your organization currently: marketing, social media, sales, employer branding, recruiting, and internal communications. But in our digital age, people are creating and sharing often on social media channels. Content is everywhere and impacting everything.

Activities 98

Activities Peer-to-peer Marketing & Strategy Content 98

Writing on the Web

FEBRUARY 29, 2012

LinkedIn is today to working professionals what Facebook was to college students when it first launched: a networking tool with a specific audience and purpose in mind. Within Groups, you also have the opportunity to interact with members of the industry community in new and targeted ways. LinkedIn Groups.

Linkedin 100

Linkedin Peer-to-peer Business Tips 100

Biznology

DECEMBER 11, 2014

One of the most common questions executives ask as their organizations embrace internal social business platforms goes like this: I see the value and the potential behind it, but I don’t have time to use it or to learn all the complex functions behind it. How can I get started? Have I seen her in the past? What does she look like?

Profiling 80

Profiling Peer-to-peer Business Facebook 80

Marketing Insider Group

JULY 13, 2010

And despite any reservations you may have, social media can help you get ahead. As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Paul Gillin

JANUARY 16, 2012

At BASF Chemical, a $100 million European chemical supplier with 109,000 employees, the goals were three fold: Encourage networking, share knowledge and improve collaboration across the far-flung organization, said Dr. CheeChin Liew (right, @twiliew ), Enterprise Community Manager. The start with knowing what you want to accomplish.

Peer-to-peer 50

Peer-to-peer Wiki Enterprise Management Communities 50

Brandpoint

MAY 7, 2019

Take the time to cultivate a blog feed and social network filled with a variety of topics from different publications. Blogs like HubSpot , MarketingProfs and Content Marketing Institute post about all aspects of content marketing, from SEO to content creation to AI. Put a Focus on Self-Education. Local conferences.

Work Management 115

Work Management Marketing Management Ideal Customer Profiles Service 115

EveryoneSocial

DECEMBER 26, 2018

How do you build a brand that taps into the power of social media to increase brand awareness, generate leads, and more while also being more human? Too many times they take the easy route vs the right route to social business success. So let’s go back to the original question of this blog post. What does it really mean?

Social Media 63

Social Media Brand Identity Branding Media 63

Scoop.it

JANUARY 23, 2020

Tools, logins, communication systems, the approach to meetings, and more. More often than not, companies put a lot of emphasis on the customer part. It’s reasonable: successful marketing can grow your company for years to come. However, if your employees aren’t engaged and committed to that growth, even the best marketing plan won’t help.

Paid Search Agency 86

Paid Search Agency Curation Peer-to-peer Thought Leadership 86

Chris Koch

OCTOBER 30, 2009

We just wrapped up our ITSMA Annual Marketing Conference this week and the strongest current driving the river of conversation was social media. Specifically, frustration over how to use social media to reach the C-suite. In fact, it’s hard for most of us to imagine these people using social media at all. What do you think?

Social Media 100

Social Media Peer-to-peer Enterprise Management Media 100

Ontraport

DECEMBER 9, 2019

While a steady influx of new customers is important for every membership site, the key to a truly enduring membership site is retention. . As with any new purchase, it’s common for members to be excited to join your site and then lose interest or get busy with other things. Tease upcoming content in new and unique ways.

Peer-to-peer 98

Peer-to-peer Cross-Selling Amazon Lock-In 98

Walker Sands

JANUARY 27, 2020

When it comes to purchase decisions, buyers simply place more stock in the information and recommendations they receive from their peers. The influence of UGC is growing across all social channels. Rewarding the creators of UGC with reposts or retweets motivates participation, especially for brands with a large social following.

Brand Identity 52

Brand Identity Branding Peer-to-peer B2B 52

Hubspot

JULY 23, 2018

How do I become one that peers in my industry would look to for advice and opinions? You can set up an RSS feed with an app like Feedly for blogs you know that contain relevant industry news. Discover where your buyer persona spends time online and snag those blogs, too. But what does it take to become a good content creator?

Peer-to-peer 101

Peer-to-peer Content Curation Network Marketing 101

Funnelholic

MAY 2, 2016

They’re embracing social media to ask questions, engage in conversations, and share valuable content – in short, to do their jobs better. But who are the top channel marketers to connect with on social media, and what can you learn from them? Social Insights About Channel Marketers. Which Social Networks They Share From.

Social Media 54

Social Media Advertising Channels Social Marketing Media 54

Buzz Marketing for Technology

OCTOBER 4, 2008

The Bamboo Project Blog. The Power of Blogging ISNT Just in Reading Them. In a few weeks were going to be looking at blogs in the Work Literacy course. In fact, I have to go on record right now as saying that reading blogs is only a small part of what makes blogs powerful for learning. RANT ALERT! )

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Biznology

FEBRUARY 8, 2013

If page-rank search, blogs, wikis, social networks and microblogging work so well out there, they should just thrive in the workplace too, but we now know for a fact that they often don’t. Some are still around, others fell into obsolescence, but each one of them changed the way users perceived and used the Internet.

Enterprise Management 80

Enterprise Management Wikipedia Wiki Work Management 80

Tony Zambito

JUNE 1, 2011

.  The second, The Research Methods of Social Buyerology , reviewed the types of research methods needed to attain a deep understanding of the new social buyer persona.    In this third installment, we look at how Social Buyerology can be designed to listen to revealing insights about the social buyer.

Buyer Personas 100

Buyer Personas Peer-to-peer Wikipedia Interactive Marketing 100

Buzz Marketing for Technology

JULY 14, 2008

Communities of practice. Social networks. We got into a conversation about what things constrain knowledge-related practices such as peer assists , after action reviews , decision games etc., Harness peer pressure. Actively build your social networks so you can tap into them when needed. Contact us.

Work Management 100

Work Management Peer-to-peer Skype Digg 100

Biznology

MARCH 5, 2012

As Social Business Platforms make their headway into corporate environments, many people start asking why we are trying to change something that served us so well for many years. Image via Wikipedia. After all, face-to-face meetings, emails, telephone and shared files have all proven their value, and are alive and well in most enterprises.

Peer-to-peer 80

Peer-to-peer Wikipedia Business Enterprise Management 80

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 133

Social Media Media Curation Webinar Metrics 133

TrustRadius Marketing

MARCH 26, 2021

Since Moodle is so popular, there is a wide range of support and community forums available. These communities lessen the learning curve of adopting the platform without vendor support. LMS ’s are crucial to continued education and professional development for professionals. Open-source LMS can be downloaded and hosted by anyone.

Work Management 52

Work Management Marketing Management Budget Programs Leads 52

EveryoneSocial

AUGUST 10, 2020

With the rise of social media and people who’ve built a following, many organizations (especially in B2C) look to activating these influential people to drive brand awareness and sales. It could be celebrities, musicians, athletes, or just social media personalities who built a decent following. The employee influencer difference.

B2B Thought Leadership 69

B2B Thought Leadership Thought Leadership Peer-to-peer Network Marketing 69

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Everyone says social media is a unicorn, but maybe it’s just a horse? Focus on how to be social, not on how to do social.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Buffer

APRIL 9, 2019

We’ve found that some of the fastest-responding, maximum-delighting brands on social media employ a two-team approach to responding. Customer support teams handle all inbound product questions, and marketing or community grabs all messages related to the brand, the content, and community love. What’s their secret?

Social Media 72

Social Media Media FAQ CAN-SPAM 72

Sharpspring

SEPTEMBER 21, 2021

Would you like to build more traffic to your blog? You need more traffic sources, and one of the most obvious of those is social media and making a habit of sharing to every social network. Yes, you can scale social media traffic by creating your own routine! I thought you might! Here’s mine.

Social Networks 107

Social Networks Peer-to-peer Social Media Allocation 107

EveryoneSocial

APRIL 27, 2020

Since there is an emphasis on teamwork and communication, the entire process and production goes much faster without a reduction in quality. There are many aspects to a successful workplace, but organizations often forget the impact that employee collaboration can have on the bottom line. Benefits of Employee Collaboration.

Effectiveness 83

Effectiveness Ad Building Work Management Marketing Management 83

Biznology

JANUARY 21, 2013

Since Google likes to keep itself in a shroud of mystery the true benefits of getting authorship have had to be dug up by the devoted web community, but more benefits are becoming apparent for you and your site to enable authorship. . Google Authorship is making big waves in the SEO and digital marketing worlds. An SEO Boost.

SEO 80

SEO Google SERP CTR 80