Martech

JANUARY 4, 2023

A consultant who helps businesses with brand building and marketing strategy, Dave’s passion project is Exit Five, a private, online community for B2B marketers with more than 3,000 members. Great tagline: “Because no one goes to school for B2B Marketing.”) LinkedIn: DaveGerhardt (150K followers).

Marketing Analytics Tools 121

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 121

KoMarketing Associates

JUNE 2, 2015

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. The perfect addition to your marketing team may not be in the same city (or even country) as your company.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

KoMarketing Associates

DECEMBER 19, 2013

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

JANUARY 19, 2022

From communicating your brands’ identity through pillar page customization to building out blogs, WordPress is a great tool for B2B marketers to tell their story. Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. HootSuite does a great job of utilizing their LinkedIn page to share major company happenings. Ernst and Young.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

KoMarketing Associates

MAY 11, 2016

As of February 2016, LinkedIn had more than 414 million users ; that’s a lot of professionals to connect with. One great way to connect and demonstrate individual or company expertise is through LinkedIn Groups; these groups are highly targeted and allow you to connect with other professionals in your industry. Don’t Be a Salesman .

Linkedin 120

Linkedin B2B Thought Leadership B2B Marketing Thought Leadership 120

KoMarketing Associates

JUNE 13, 2013

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. In this post, we’ll focus on LinkedIn and identify which professional groups are the most essential for B2B marketers to join via the LinkedIn network.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

Writing on the Web

NOVEMBER 27, 2014

My Business Blog Gratitude List" width="150" height="150" title="10 Great Things for 2014: My Business Blog Gratitude List" /> You may have heard me say it before – my favorite holiday is Thanksgiving. I’m grateful for (in no particular order): Business blogs that make it easy to stay informed and connect with others.

Business Blogging 100

Business Blogging Business Broadcasting Internet Marketing 100

KoMarketing Associates

DECEMBER 27, 2017

We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives. You will notice that three of our most impactful blog posts focused on the Chinese market.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

SEPTEMBER 4, 2018

As I referenced in a recent post on dominating brand-based search engine results, third party sites such as business directories, software review sites, social media communities, and even hiring sites all can appear prominently for organizational searches. Contributed Community Activity. Community Events & Sponsorships.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

Writing on the Web

FEBRUARY 29, 2012

LinkedIn is today to working professionals what Facebook was to college students when it first launched: a networking tool with a specific audience and purpose in mind. As of last month, LinkedIn reported an astounding 131,200,000 members, with 12% of those being entrepreneurs. LinkedIn Groups. Academics (9% of all users).

Linkedin 100

Linkedin Peer-to-peer Business Tips 100

Valasys

DECEMBER 18, 2019

B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights. The website operates with a vision of educating & empowering the SEO community & has a humongous monthly traffic of over 9, 00,000.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Writing on the Web

SEPTEMBER 26, 2012

The second-best thing about writing a blog is that you have an opportunity to express your opinions, thoughts, and viewpoints to the rest of the world. But the number one advantage to blogging is that it’s a meritocracy; in other words, anyone can be successful at it! Seek out similar blogs. Just look at Perez Hilton.

Traffic 100

Traffic Blogger RSS Opinions 100

KoMarketing Associates

JUNE 25, 2019

Even LinkedIn is slowly rolling out live streaming. On all of these platforms (though not sure about LinkedIn), you can save your live video after the stream is done and then republish it elsewhere on your other channels. Over four million new blog posts are published every day. Exclusive Communities and Facebook Groups.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Webbiquity

APRIL 30, 2020

For example, LinkedIn is a platform for professionals, employees, and companies. Many students, job seekers, employers, and other experts are active on it to reach out to their communities. Tom Siani is an online marketing expert with more than four years of experience in this digital industry. billion active users.

Tools 230

Tools Social Media Social Networks Work Management 230

KoMarketing Associates

OCTOBER 4, 2016

According to the latest CMI/MarketingProfs report, B2B marketers attempt to leverage six different acquisition channels for distribution purposes on average. Blogger Outreach & Communications. LinkedIn Group Participation. Industry-Specific Forum & Community Participation. Final Thoughts.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

The Effective Marketer

AUGUST 23, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Ghost Blogging Debate Done Right If there is a discussion that will never die is the Ghost Blogging debate. Schaefer , another excellent blogger and marketer. Blog at WordPress.com.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget 100

Exo B2B

OCTOBER 16, 2020

Who has been able to take advantage of next-generation virtual tools such as Zoom, Facebook LIVE, Hopin and others to complement blogs, videos and webinars in quality? So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. And that’s just the beginning of his bio.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

KoMarketing Associates

MARCH 13, 2018

Research opportunities to get your blog posts submitted or syndicated on third-party sites. Monitor forums and applicable online communities for discussions relevant to your industry and solutions. Many online publishers enforce the “ nofollow ” element to links created that go to third-party websites.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

AUGUST 27, 2019

Not only do they do a great job serving the community of hotel owners and managers that want to connect with them, but they also have a very visually appealing Twitter profile. Interaction With Community. For example, say you wanted to have a guest post on a popular industry blog. Custom Images. Double Down on Video.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

APRIL 1, 2020

This includes Facebook, Twitter, and LinkedIn in particular but there are plenty of examples of other popular social media sites appearing in branded results as well. Blog Posts supporting long-tail keyword opportunities. Community Involvement. Contact us through LinkedIn and Twitter to share your perspective.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

JANUARY 30, 2018

That’s why a subscription to Google AdWords official blog and/or its blog for agencies are the first must-have references. They’re well-respected in the field and are frequent contributors at influential marketing publications, as well as conference speakers. LinkedIn Ads. Twitter Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

KoMarketing Associates

NOVEMBER 25, 2014

The ability to stand out amongst the masses requires regular participation, quality content and an active network in the community. In order for B2B marketers to create an effective and sustainable strategy in any social media community, here are 6 key elements. Communication. Commitment.

Social Media 120

Social Media Media Marketing & Strategy B2B 120

KoMarketing Associates

JANUARY 8, 2015

Let’s face it, when you’ve been writing for a while, specifically on a blog or website, you start to run out of topics. LinkedIn Groups. LinkedIn groups offer a wealth of data, specifically around a certain profession or industry. Support Teams & Communities. Have a support community on site?

Peer-to-peer 120

Peer-to-peer Content Work Management Keywords 120

KoMarketing Associates

MAY 21, 2015

There are times when a content marketing initiative’s results seem to plateau. This may happen with every online marketing program, be it content development, SEO performance, or building a presence in social media. Contribute To The Community. Get Reorganized.

B2B Marketing 120

B2B Marketing Content Marketing B2B Paid Search Agency 120

Writing on the Web

MAY 26, 2010

If a blog is the best marketing tool on the planet, then how does it convert readers to clients? What’s the most important thing to remember when you’re writing for your business blog? What’s the most important thing to remember when you’re writing for your business blog? I’m an affiliate.).

Trigger Marketing 100

Trigger Marketing Sales Qualified Leads Trust Marketing Tagging 100

illumin

OCTOBER 2, 2023

Since the early 2000s, social media has been a forum for community engagement and a great way for marketers to reach audiences and build trust; it follows then, that a strong social strategy is essential for establishing a meaningful digital presence. Social ad spending in 2023 is estimated to be about $83.72 billion USD.

Ad Building 98

Ad Building Marketing & Strategy Best Practices Banner Ads 98

EMagine B2B Blog

JANUARY 24, 2014

The options of what you can do on Facebook, Twitter, LinkedIn, and other social media sites expands monthly. If you don’t have a blog, yesterday was the time to start one! If you have a blog, get back to posting quality content, and sharing the link through your social media, and in your e-mails. With more than 2.6

Work Management 40

Work Management Online Marketing Marketing Management CMS Development 40

KoMarketing Associates

DECEMBER 12, 2017

She uses her role as the “content DJ” to rotate between contributed blog posts, podcasts, webinars about all things account-based for the #FlipMyFunnel community. Connect with Brianna on Twitter and LinkedIn. Brianna Watts is the content coordinator for #FlipMyFunnel.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

KoMarketing Associates

MAY 23, 2017

Some of our favorites at KoMarketing include BuzzStream , FollowerWonk and LinkedIn Advanced Search. Support Content Marketing Efforts. We know that content marketing , social media marketing and SEO all work with one another to drive online marketing results. Drive Traffic to Your Website. Final Thoughts.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Only B2B

FEBRUARY 9, 2018

Some of the very basic reasons why marketers believe in content syndication are: By making content syndication a part of your online marketing strategies, it gives your website the visibility you have been craving for. Learn more about how to boost your ranking through content syndication in our previous blog.

Lead Ranking 95

Lead Ranking Lead Scoring High Quality Lead Advertising Mediums 95

Adobe Experience Cloud Blog

JULY 12, 2012

by Maria Pergolino The other day someone commented on a blog post I had written about the importance of onboarding when using a marketing automation solution. To help those considering any online marketing tool (not just marketing automation ), I thought I would write a list of the 12 most important things to look for when purchasing.

Marketing Automation Services 48

Marketing Automation Services Paid Search Agency Online Marketing Features 48

Hinge Marketing

DECEMBER 30, 2014

High Growth Firms Rate LinkedIn as Most Effective Social Media Channel In a recent study on the online marketing techniques of professional services executives, Hinge asked executives to rate LinkedIn’s effectiveness in helping them achieve their firm’s objectives.

Linkedin 48

Linkedin Lead Generation Sales Qualified Leads Peer-to-peer 48

KoMarketing Associates

FEBRUARY 26, 2015

Utilizing events to market your company and its product or services can be not only be an extremely great opportunity to network with new clients, it can allow you to become a stronger influence on your community and industry. B2B Online Marketing Blog Brand Management' The rest will happen naturally.

Event Marketing 120

Event Marketing B2B Marketing Work Management B2B 120

KoMarketing Associates

FEBRUARY 24, 2015

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. This is an ideal situation for the creation of publishing opportunities throughout a professional online network already developed.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

Convince & Convert

SEPTEMBER 22, 2010

It speaks further to a company needing a well-rounded online marketing strategy. It speaks further to a company needing a well-rounded online marketing strategy. LinkedIn – only if I have made a personal connection. If I publicly endorse you, the permission is pretty much part of the package, right?

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135