Biznology

FEBRUARY 25, 2019

According to the 2018 Digital Trends Report by econsultancy and Adobe, top-performing companies are twice as likely as their mainstream peers to classify themselves as digital-first (18% versus 9%). Surviving and thriving as a marketer in the competitive and ever-evolving world of digital marketing is undeniably a great challenge.

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

B2B Marketing Exchange

NOVEMBER 21, 2023

You’ve probably already seen some emails, LinkedIn posts and updates about our biggest event of the year: The B2B Marketing Exchange (#B2BMX) in Scottsdale, Ariz. As the organizers of this event, we recognize that it’s our duty to unveil some behind-the-scenes details and offer insights into the planning process at every stage.

Account Based Marketing 52

Account Based Marketing Peer-to-peer Enterprise Management ABM 52

Heinz Marketing

DECEMBER 20, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google! Where people are going for recommendations, BEFORE they go to Google.

Peer-to-peer 68

Peer-to-peer Communities CMO B2B Sales 68

Schubert B2B

SEPTEMBER 29, 2023

social media, community boards, podcasts, etc.). You should focus on capturing their attention via channels they use, such as Google search, and trusted business portals. Creating awareness and generating substantial interest in your B2B product or service can appear to be an uphill battle. So, what precisely is B2B demand generation?

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand Generation 62

Marketing Insider Group

JANUARY 11, 2021

Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. With virtual events, you may think that we lose something that accompanies traveling, meeting marketing experts and peers face to face, and sitting in huge auditoriums with dynamically engaged marketing speakers.

Conference 66

Conference Advertising Agencies Peer-to-peer B2B Marketing 66

Liveintent

JANUARY 14, 2020

Respecting consumer consent was a hot-button topic in 2019, and it’s only going to get bigger in 2020 with the rollout of the CCPA, Google imposing limits on cross-site tracking in Chrome, and future plans for Apple’s ITP in Safari. We know sticking to your New Year’s resolutions takes focus and a lot of hard work. Lean Into Consumer Privacy.

Media 100

Media Advertising Agencies Peer-to-peer Paid Search Agency 100

New North

AUGUST 14, 2023

“How many blog posts did we publish this quarter? One blog post here. You have to be on page 1 of Google. The demand for more blog posts, videos, ebooks, and other content types can lead to a frantic scramble to “push out more content.” And…what was the ROI?” Maybe it was the CEO.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Ad Building 52

Brandpoint

MAY 7, 2019

Once you figure out a tactic that’s successful for you, something new comes along (like a Google update or a shiny new social media platform). Take the time to cultivate a blog feed and social network filled with a variety of topics from different publications. Attend Events, Both Online and Off.

Work Management 115

Work Management Marketing Management Ideal Customer Profiles Service 115

KoMarketing Associates

MAY 23, 2017

As Heidi Cohen explains, your business can communicate in one of three ways: One-to-One: This is fairly self-explanatory; it’s a targeted conversation that is likely to get a response. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business. Identify & Engage Influencers.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Sprout Social

JANUARY 26, 2023

Through Google search? Think about your favorite store or business. How did you find it? While walking by? Or maybe through word-of-mouth from a friend , family member or trusted influencer. Chances are at least one person you know shares your enthusiasm for that place. And you’ve probably told a handful of other people about it, too.

Paid Content 127

Paid Content Advertising Agencies Planning Word of Mouth 127

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Post: Blogs and educating the eflective practitioner. Blogs and educating the eflective practitioner View SlideShare presentation or Upload your own. This presentation is about using blogs in higher education as reflective journals. Blogs can act as the â??glueâ?? Blogs and educating the eflective practitioner.

Education 100

Education DMCA Wiki Peer-to-peer 100

Paul Gillin

JANUARY 16, 2012

At BASF Chemical, a $100 million European chemical supplier with 109,000 employees, the goals were three fold: Encourage networking, share knowledge and improve collaboration across the far-flung organization, said Dr. CheeChin Liew (right, @twiliew ), Enterprise Community Manager. The start with knowing what you want to accomplish.

Peer-to-peer 50

Peer-to-peer Wiki Enterprise Management Communities 50

Heinz Marketing

JUNE 7, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. By Matt Heinz , President of Heinz Marketing. You can even ask Alexa! Thank you for joining us. Kelley: Thank you, Matt.

Forrester 120

Forrester Top of Funnel B2B Thought Leadership Lead Ranking 120

Vidyard

AUGUST 12, 2019

What about a recommendation from a peer? On the flip side, surprising and delighting your customers with a one-time event can be good, but gimmicks only get you so far. Every marketer’s dream is to turn their customers into brand ambassadors—or, at least, it should be! Think about it. What is a Talk Trigger?

Word of Mouth 109

Word of Mouth Trigger Marketing Peer-to-peer Amazon 109

Cintell

NOVEMBER 9, 2015

We tapped into the growing Cintell community for perspective from the front lines of customer-centric marketing. Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. In a recent study we read, the role of marketing is changing to become the chief advocate for customers.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

DAGMAR Marketing

NOVEMBER 21, 2018

At DAGMAR, we’re proud to be a Jacksonville business and part of this awesome community. That’s why we’re always on the lookout for business and marketing networking events throughout the First Coast. But finding a great networking event isn’t the easiest thing around Jacksonville. Building Relationships and Making Friends.

Network Marketing 70

Network Marketing Best Practices Business Paid Search Agency 70

Convince & Convert

MARCH 18, 2013

Content creation is all the rage these days now that Google has updated their algorithm and companies are seeing outstanding results from providing useful content on the web. You also need to edit, format, schedule, and send it to the appropriate blog, email list, podcast server, and social media channel. Maintain Your Website.

Work Management 144

Work Management Peer-to-peer Content Paid Search Agency 144

Content Standard

JANUARY 29, 2015

If you want to stay on top of what’s happening in digital marketing, read articles and books, attend courses, conferences, and speaking events, and listen to industry leaders to keep learning more. Podcasts offer peer perspective and insights that help me contextualize industry news and trends. Buddy Scalera, @MarketingBuddy.

Trends 41

Trends Peer-to-peer Work Management Aggregators 41

Content4Demand

DECEMBER 29, 2019

When you search the term, Google spits out more than three billion results, with supporting questions including: “What are examples of self care?” 2019 was a big year for self care. What is self care and why is it important?” “How How can I practice self care?”. We’ve all felt the urge to clean out our closets once the New Year hits.

Planning 40

Planning Peer-to-peer Content Marketing Business 40

Online Marketing Institute

APRIL 4, 2011

I am going to set up PPC for three senior living communities, all. Besides Google Adwords and Bing, what other major PPC sevices are. Pop-out the activity stream to keep a real-time feed of what the SEW community is saying, reading and sharing. Are you a Search Engine Watch Member? |

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Hubspot

OCTOBER 10, 2012

You’ve heard so much about inbound marketing and the need to produce content that I’m guessing you’re probably blogging, curating, aggregating, and filtering all manner of content. Once a year or so, hold a client appreciation event to say thanks and create a networking event for your clients and prospects.

Communities 28

Communities Peer-to-peer Generation Skype 28

Buzz Marketing for Technology

OCTOBER 4, 2008

The Bamboo Project Blog. The Power of Blogging ISNT Just in Reading Them. In a few weeks were going to be looking at blogs in the Work Literacy course. In fact, I have to go on record right now as saying that reading blogs is only a small part of what makes blogs powerful for learning. RANT ALERT! )

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Hubspot

SEPTEMBER 13, 2018

After weeks of various excuses for not doing so, Twitter banned the notorious conspiracy theorist Alex Jones from its platform (following in the footsteps of peers Apple and YouTube), and Facebook announced more transparency tools to allow brands to see where their video ads might appear. It's tech news: explained. billion users?"

Twitter 57

Twitter Facebook Peer-to-peer Cable 57

SnapApp

MARCH 27, 2018

She is a frequent speaker and emcee at conferences including TEDx, INBOUND, and MarketingProfs, and serves as the Co-Executive Director of Boston Content, the city's largest community of content professionals. I curate speakers for Boston Content events , and am in the process of doing so for a major marketing industry event.

Tips 67

Tips Marketing Proposals Peer-to-peer Curation 67

Hubspot

JUNE 27, 2018

The tech industry has seen quite a busy week, so we're bringing you another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. Welcome one, welcome all to another Wednesday: the day that marks the halfway point -- almost -- to the weekend. Apple's Fight Against Election Interference.

Facebook 61

Facebook Paid Search Agency Peer-to-peer Companies 61

Vidyard

AUGUST 12, 2019

What about a recommendation from a peer? On the flip side, surprising and delighting your customers with a one-time event can be good, but gimmicks only get you so far. Every marketer’s dream is to turn their customers into brand ambassadors—or, at least, it should be! Think about it. What is a Talk Trigger? 5 Types of Talk Triggers 1.

Word of Mouth 65

Word of Mouth Trigger Marketing Peer-to-peer Amazon 65

RebelMouse

SEPTEMBER 16, 2020

As the second half of 2020 begins to pass us by, the COVID-19 pandemic continues to rage on throughout the global community. According to Google Trends, people searching for the term "SEO," short for search engine optimization, spiked in January and February, and has continued to perform higher than usual throughout the year so far.

Paid Search Agency 52

Paid Search Agency Planning Advertising Agencies Custom Publishing 52

RebelMouse

SEPTEMBER 16, 2020

As the second half of 2020 begins to pass us by, the COVID-19 pandemic continues to rage on throughout the global community. According to Google Trends, people searching for the term "SEO," short for search engine optimization, spiked in January and February, and has continued to perform higher than usual throughout the year so far.

Paid Search Agency 52

Paid Search Agency Planning Advertising Agencies Custom Publishing 52

Outreach

APRIL 22, 2021

The process involves various communication channels to build a relationship, improve satisfaction, and proactively nurture your customer base. Customer engagement is how the customer interacts with the experience and brand, including their decisions and how they communicate and react to your products and services.

Conversion 52

Conversion Webinar Metrics Resource Management Marketing & Strategy 52

The Effective Marketer

AUGUST 14, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Are You Paid Enough? New Salary Survey Released We all like to complain about how much we make, so here’s another reason for you to either shut up or have that awkward conversation with your boss about getting a raise.

Customer Surveys 100

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services 100

Convince & Convert

SEPTEMBER 20, 2010

Private brand communities vs. Facebook. Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Sprout Social

MAY 2, 2018

Whether it’s blogging, video marketing, paid social ads or even podcasts, you have to learn the specifics of social media marketing for dentists. By 2021 the dental industry is projected to be worth around $36.8 That’s a lot of teeth for the tooth fairy. But it’s 2018 and more likely than not, your audience is on social.

Social Media 111

Social Media Paid Content Social Marketing Media 111

Heinz Marketing

SEPTEMBER 12, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google! By Matt Heinz , President of Heinz Marketing.

Training 98

Training Work Management Class Marketing Management 98

Trade Press Services Newsletter

DECEMBER 7, 2023

Encourage engagement by asking questions and tagging peers who might have something to say about the topic. Post in public content communities. Content communities allow users to share online multimedia materials. Promote it on your blog. Here’s a quick overview of our 20 tips: 1. Add it to your website. Alert the media.

Thought Leadership 130

Thought Leadership Promotion Peer-to-peer Press 130

MKT1

SEPTEMBER 28, 2022

Apply for my course, new cohort starting 10/13 If you like MKT1 newsletters, and want to dive deeper on the frameworks and ideas in them with a group of peers (and me), join the upcoming cohort for my course: Building B2B Marketing. Content distribution is tough. It’s a grind.

Distribution 52

Distribution Top of Funnel Work Management Content 52

Marketing Insider Group

AUGUST 29, 2023

The current expectation of users leans heavily towards authentic, community-driven campaigns. Change is the only constant in the world of digital marketing –especially when it comes to social media trends. Gone are the days of generic, one-size-fits-all content. Why is it trending? How can your brand take advantage of Edutainment?

Social Media 257

Social Media Marketing AI Trends Peer-to-peer 257

Buzz Marketing for Technology

JUNE 27, 2008

This blog is for volunteers, webmasters and administrators of associations, clubs, charities, communities and other groups. Effective communication â?? We discuss issues and trends in modern web technologies that help your organization achieve more with less. See for yourself how affordable and easy it is to use: - Take a tour!

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100