article thumbnail

The Entrepreneur Interview Series #6: Loring Kaveney, WorkOutLoud

Webbiquity

WorkOutLoud hosts online communities connecting enterprise companies and their customers. WorkOutLoud enables community-wide collaboration around important topics, products, shared best practices that result in improved customer experience and low churn. The Company. Year founded: 2015. Funding rounds: Bootstrapped.

article thumbnail

7 Digital Trends Defining B2B Social Media Marketing in 2024

sagefrog

You can maintain engagement with potential customers through blog posts, videos, webinars, websites, and other interactive experiences. Influencer marketing has also become part of the B2B world, with B2B marketing leaders co-creating content with their ideal customers. Then, once they’re in the market, you’ll be front of mind.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Promote a Virtual Event, According to HubSpot Marketers

Hubspot

Aside from explaining what will happen at your event, Clara Landecy, an associate marketing manager in our Dublin office, notes that you should also send emails or messages to remind registrants of why they signed up for it in the first place. Leverage Co-Branded Opportunities. Creating a Marketable Virtual Event.

Promotion 101
article thumbnail

Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

This blog will walk you through the Top 9 influencer marketing case studies to understand their planning, execution, and outcome. Objective HubSpot’s latest influencer marketing campaign aimed to derive more registration and brand awareness for its INBOUND 2023 conference. By July 2023, Shopify generated a revenue of $3.202 billion.

article thumbnail

14 Steps to Hosting a Successful Webinar

Convince & Convert

Set up the webinar with your provider ( brightTALK , GoToWebinar , Adobe Connect , and WebEx are some of the favorites) and grab the registration link they provide. Create a list of tactics you’re going to use to distribute information about the webinar : News release, social networks, email, blog, Facebook ad, Google ad, and postcard.

article thumbnail

Building in Public: How Transparency on the Internet Can Support Your Goals

Buffer

." The idea is that transparency gives you or your business more opportunities to reach the community, investors, or audience that will connect with your journey. Finding community: Having a community rally around you as you work towards a goal can encourage you to keep at it. Q: How do you practice transparency?

article thumbnail

How Tom’s of Maine Found Success in Micro-Influencer Marketing

Content Marketing Institute

Bridget Burns, community manager for Tom’s of Maine, explains in this Q&A how micro-influencer marketing works for a brand that values substance over sizzle. We’ve created a community for them, and then we share content and tell them that if they like it, they can share it with their followers. Because it’s not transactional (i.e.,