Liveintent

JUNE 14, 2021

Publishers and brands have to double down on direct-to-consumer channels like email to collect first-party data that can help them learn more about their customers. And that doesn’t just mean measuring open and clickthrough rates. This data-driven customization can extend to publishers’ websites too.

Marketing & Strategy 71

Marketing & Strategy Clickthrough Curation Custom Publishing 71

Outbrain

SEPTEMBER 8, 2020

Traffic Acquisition — what was once a pure SEO play, has now become an increasingly powerful focus for publishers. Especially during times of crisis, as publishers try (and need) to drive higher revenue to maintain the livelihood of sustainable journalism. Facebook’s algorithm changed to favor user posts versus publishers’.

Traffic 26

Traffic Optimization Allocation Acquisitions 26

Liveintent

AUGUST 9, 2022

So if you’ve already built a steady blog readership through search engine optimization (SEO), try starting a branded podcast. LiveIntent will programmatically distribute your ads within our network of over 2,000 premium, brand-safe publishers. Common brand awareness metrics. The result?

Paid Content 62

Paid Content Branding Brand Identity Cost per Acquisition 62

Liveintent

JUNE 1, 2021

So publishers and brands can use email to meet customers where they are today and where they’re ready to be tomorrow. And they’re not just talking about open rates and clickthrough rates, but deeper data signals that paint a clear picture of readers’ interests. Peter Chang, CRO of Likemind, knows this well.

Ad Building 79

Ad Building Marketing & Strategy Newsletter Opt-out 79

Ambal's Amusings

MARCH 27, 2012

Outbrain promotes almost all types of content - videos, advertorial, corporate blog posts, positive product reviews and conversations about your brand. High Clickthrough Rates : Outbrain clickthrough. Audience development for your corporate blog: Outbrain helps in building a dedicated follower base for your blog.

Tools 100

Tools Advertorials Planning Clickthrough 100

Convince & Convert

MARCH 21, 2016

Every year, we run a test like this with the MarketingExperiments blog audience and the audience of another marketing blog—in this case, Convince & Convert. Objective: Increase clickthrough to donation landing page. Primary Metric: Clickthrough to Donation Landing Page. Why This Contest? this year.”.

Copywriting 93

Copywriting Clickthrough Lead Ranking Landing Pages 93

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. It’s frustrating to publish a post and hear crickets.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Hubspot

NOVEMBER 24, 2017

Either way -- if you're a marketer that plays any role in managing your brand's blog -- read on. Then, once we've covered all those bases, we'll get into how to proactively stay on top of your rankings, to get into good habits that can help you maintain your blog's SEO health. Ready to get into diagnosing those problematic blog posts?

Lead Scoring 78

Lead Scoring Lead Ranking CTR SEO 78

Scoop.it

DECEMBER 1, 2020

At the same time, you can’t neglect the need to publish a certain amount of original content. to create hosted content hubs, turning your website into a destination for discovering and reading niche-relevant content published all around the web. Optimize your profile with links and CTAs that direct the reader to your website or blog.

Lead Capture 80

Lead Capture Curation Marketing Budget Creation Top of Funnel 80

Sprout Social

MAY 24, 2022

Owned media is essentially free to publish. Blog properties. Email : Open rate, clickthrough rate, bounce rate. It also gives you full control over your brand message, from planning to launch and beyond. The only downside is that growing an audience for an owned media channel takes both time and effort. Owned media examples.

Paid Content 96

Paid Content Paid Search Agency Media Paid Social Agency 96

Strategic-IC

DECEMBER 4, 2017

Make sure you use these keywords in the titles and topics of your content and blog posts. Blogs, eBooks, guides, videos, webinars and more may all be part of your campaign content plan. A Well-Maintained Blog. Use clear, actionable text to encourage clickthrough. Google has a very useful Keyword Planner tool). Related: 3.

Inbound Marketing 54

Inbound Marketing Campaigns Planning Buyer Personas 54

Convince & Convert

JANUARY 2, 2014

We often share our blog posts multiple times on social networks, for a few difference reasons. Tom Tunguz did an experiment on his own blog to show how reposting the same content helped him to boost traffic. With each subsequent Tweet of an existing blog post, Tom noticed that he got around 75% as many Retweets as the time before.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

ConvertKit

OCTOBER 30, 2020

Once you hit Publish, the hard work is only just beginning. Creating an interesting thumbnail image will help your video stand out among the search results to maximize clickthrough rates. Create a publishing schedule (and stick to it). A publishing schedule does wonders for your YouTube video promotion.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Hubspot

JANUARY 6, 2014

When was the last time you paid any attention to your blog subscriber emails? "My My blog subscriber emails? For many marketers, subscriber emails were likely something you configured when you first launched your blog -- never to be thought about again. The Anatomy of an Optimized Blog Subscriber Email. get sent, right?".

Optimization 28

Optimization Clickthrough Hubspot Template 28

Bannerflow

NOVEMBER 7, 2019

In this blog, we provide a glossary for all the key acronyms and terms essential to understand display advertising. A system through which advertisers, publishers, and networks buy and sell ad inventory. A company that serves as a broker between publishers and advertisers. Acquisition. Also referred to as a conversion.

Display 40

Display Advertising Agencies Advertisements Advertising 40

Smashmouth Marketing

APRIL 22, 2010

Remain committed to the effort - Most common example here is when a marketer gets gung-ho to start blogging to boost inbound marketing and then stops publishing regularly. Did the email sent result in a clickthrough? Would you hire good talent and then shut them off 60 days later? Give it time and commitment.

Lead Gen 100

Lead Gen Campaigns Clickthrough Budget Programs 100

Hubspot

APRIL 15, 2014

A lot goes into a blog post -- which is also why there''s a lot that can trip you up when you''re writing one. To keep you on your feet, we''ve compiled some of the most common things that can make you stumble during the blogging process. I have nothing against standing desks, but sitting down while you blog also helps ;-).

Clickthrough 28

Clickthrough Copyright Lead Qualification Paid Search Agency 28

Aberdeen

MARCH 29, 2019

In the early days of content marketing, you could follow a “best practices” publishing schedule and generate a consistent flow of inbound leads. Creating generic, high-level audience personas and publishing blog posts that readers could find anywhere else won’t fuel your funnel. Content Shock Isn’t the Problem — Engagement Is.

Intent Data 40

Intent Data Intent Top of Funnel Content Marketing 40

Convert

JANUARY 25, 2021

Form submission Clickthrough Social media share. Media/Publishing. Subscriptions Articles read Clickthrough Comments Social media share. Comments Page views Subscriptions Social media shares Clickthrough to product pages. Customer Support.

Paid Search Agency 59

Paid Search Agency Marketing Analytics Tools Click Rate Clickthrough 59

nDash

JULY 30, 2020

If you want to get the attention your content deserves, you need a promotion strategy that goes beyond hitting publish and posting links to all of your social profiles. We want to think that investing time and creative effort to publish a piece of content entitles us to attention. The Keys to Increasing Blog Traffic”.

Paid Content 52

Paid Content Promotion B2B Content 52

Conductor

AUGUST 24, 2022

Analyze keyword popularity and usage seasonality to decide when to publish or update content. Clickthrough rates (CTRs) from search engines. Writer ideates & then submits all blog design needs. Writer publishes the article. Writer QAs published content to ensure correct implementation. Brief support.

Work Management 59

Work Management Marketing Management SEO CMS Development 59

The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. If I were to look at benchmark data from MailChimp we are doing way better than their published rate of 18% for companies in the software industry. Is this good?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Hubspot

OCTOBER 28, 2020

and there, and blog analytics hanging out in an entirely different place. We wrote a blog post to guide you through the process of selecting the perfect marketing analytics solution for your needs. And for many marketers, their analytics live in silos, making it difficult to compare data and metrics across channels.

Work Management 101

Work Management Marketing Management Planning Advertising Benchmark 101

Content4Demand

SEPTEMBER 12, 2019

And we could dedicate hundreds of blog posts on why SEO is important and different ways to incorporate it into your overall content marketing strategy. It has a high clickthrough rate of 30 percent. After all, why publish your content if no one can find it? But as SEO evolves, one thing is certain.

Google 53

Google Marketing Analytics Tools Long Tail Marketing Keywords 53

Hubspot

MARCH 20, 2018

Determining which domain structure you need is key, but there are a few best practices to keep in mind when using one -- especially if your content is published in a different language. You can also use them for more than just country notation; as you can see, we have a subdirectory that indicates you're on the "/marketing/" blog.

SEO 100

SEO Marketing Websites Optimization Domain 100

Golden Spiral

JANUARY 31, 2019

You’re competing with every blog, Internet marketer, and celebrity that makes a way into the email accounts of your existing and prospective customers. Bonus content unique to every blog post. Your content published on other websites. Place a CTA/lead magnet at the 1/3 position and at the end of every blog post.

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

Hubspot

DECEMBER 17, 2013

We always hear that blogging is important for our search engine rankings. Since we haven''t explained the connection between blogging and SEO in-depth for a long time, we figured it''s high time we get to it. How to Improve Your SEO With Your Business Blog. 3) Optimize your blog posts for topics. Wait, what?

Organization 28

Organization Long Tail Marketing Clickthrough SEO 28

Lead Liaison

NOVEMBER 21, 2017

According to recent research from Certain published on MarketingProfs , “some 73.5% These clickthrough options will help sales prioritze which leads should be called first and will also allow for further segmentation. And, how rare it is?! Why is the timing of your event follow-up important?

Lead Liaison 48

Lead Liaison Lead Capture Marketing Automation Services Clickthrough 48

Hubspot

JANUARY 26, 2017

For example, Moz videos are published on Wistia first, then on YouTube. In the same vein, written content can be published on blogs, LinkedIn Pulse, and Medium publications. Then, plan a blog post strategy based around topic clusters so your website is more likely to rank higher in Google search results.

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

OCTOBER 11, 2012

And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. But if you’ve been consistently blogging for a while, you probably have all the business blogging basics down pat. Step 1: Blog Frequently.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

JUNE 9, 2017

Once publishers modify their ads to meet the new standards, they can then use Google’s Ad Experience Report to test if they’re in violation of the new standards. Using combined data from its own surveys and those conducted by The Coalition for Better Ads, Google outlined what constitutes a “bad ad” on its DoubleClick blog. The Penalty.

Doubleclick 78

Doubleclick Google Ads Mobile Advertising 78

Hubspot

APRIL 3, 2013

Back at the turn of the century, blogging was in a nascent state. Over the next five years, many individuals and news organizations discovered the benefits of blogging. Social media was all the rage, and blogging was, well, old and worn out. The Blog Post as the New Ad Unit. 13 Reasons the Blog Post Is the New Ad Unit.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Hubspot

JANUARY 31, 2014

The same scenario can also happen with your blog subscribers. Chances are, you''ve worked hard to get them to subscribe -- you''ve written valuable content that makes them want to come back for more, you''re blogging regularly, and you''ve encouraged them to subscribe. This is where welcome emails come into play. 2) Personalization.

Opt-out 28

Opt-out Opt-in Marketing Automation Services Trigger Marketing 28

PureB2B

FEBRUARY 6, 2018

According to Hubspot , companies that publish 16 or more blog posts per month generate 4.5 times more leads than those who publish only 0-4 posts per month. Create Quality Content More Frequently. The study further revealed that 47% of B2B buyers rely on content for research and making purchasing decisions.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Hubspot

APRIL 6, 2017

In this blog post, we’ll teach you all about CRO -- what it achieves, why you should do it, and how your team can execute it. These conversions occur all over the website -- on the homepage, pricing page, blog, and landing pages -- and all of these can be optimized for a higher number of conversions. 2) Include lead flows on your blog.

Conversion Rate 101

Conversion Rate Lead Ranking Optimization Conversion 101

Launch Marketing

JUNE 20, 2018

However, having a well-written and compelling description can attract web users to click on your search listing versus someone else’s, and the more people that click on your listing (increasing the clickthrough rate of that page), the higher the chances are of increasing your search listing rank for that page. Create High-Quality Content.

Startups 54

Startups Tactics SEO B2B 54

Content4Demand

SEPTEMBER 20, 2019

And we could dedicate hundreds of blog posts on why SEO is important and different ways to incorporate it into your overall content marketing strategy. It has a high clickthrough rate of 30 percent. After all, why publish your content if no one can find it? But as SEO evolves, one thing is certain.

Google 40

Google Marketing Analytics Tools Long Tail Marketing Keywords 40