A Simple Guide to Mastering the Basics of Effective Social Media Advertising
Hubspot
MAY 25, 2016
If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. This type of promotion is higher commitment than reading a blog post, so it will be more expensive. This type of promotion is more light touch and cheaper.
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