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Your Blog Is Not a Publication (But It’s Not Just a Library Either)

Animalz blog

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. Replicating their publication-style blog is not the right approach for most companies because it’s too costly, doesn’t bring the right outcomes, or both. John’s response?

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4 New Year’s Resolutions for Media Publishers

Liveintent

The advertising world has been buzzing all year with hot takes on how publishers and marketers alike will persist in a cookie-challenged ecosystem and what alternatives are out there to fill the void in the proverbial cookie jar. Publishers’ first-party data is rising as the heir-apparent to third-party cookies.

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The Top 10 Most-Read B2B Marketing Posts of 2023

Webbiquity

Drumroll please… #10: How to Integrate ChatGPT With Your CRM Software The buzz around ChatGPT has grown rapidly since its release in November 2022. Originally published in 2016 and last updated in April 2021, this post is a perennial “top 10” favorite. #7: Affiliate sales support independent publishing. #6:

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The 5 Types of Blog Posts You Need to Publish for Killer Engagement Rates

BuzzSumo

Blog engagement is a fickle metric. Sometimes it’s hard to quantify why it happens for some types of blog posts but not others – especially if your posts and articles are pretty consistent, quality-wise. It sings to this tune: Using the BuzzSumo Content Analysis Report to Research the Best Types of Blog Posts.

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Blog Checklist: 10 Items BEFORE You Publish…

Writing on the Web

What is a good checklist before you publish on your blog? You’re in a hurry, you write up a short post (300 words), hit publish, and then realize you’ve forgotten to write the headline… or select tags… or add any links or images! Blog this on Blogger. Post on Google Buzz. Share this on Bebo.

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Client Newsletters for B2B Firms Is Content that’s Dead on Arrival

Marketing Craftmanship

When your firm touts that a senior partner has just published a book and was a guest on CNBC, your target audiences may wonder why that partner isn’t focused on client matters, or whether the cost of his publicity tour will result in higher hourly rates. Blowing your own horn can also backfire. Chances are that no one will.

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Blogging vs. Journalism: Identifying the Fundamental Differences

KoMarketing Associates

As a content marketer, I often times have to switch my brain from news writing (journalism) to blogging, and vice versa. For those that don’t write news or blog posts (or both) on a daily or weekly basis, the fine line that separates these two writing processes can easily become blurred. While I’m not calling blogging the Chuck E.

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