ViewPoint

MAY 10, 2012

He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Magazine, Multi-Housing News and Hospitality Design. ” Marketers: Learn, Get Involved & Blog. Marketing is changing so fast.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

KoMarketing Associates

JUNE 29, 2016

Admin Stephen Cummins runs the Salesforce.com group like a high quality magazine , carefully vetting submissions so engagement, dialogue, and value for members can be better realized. BtoB Marketing. B2B Sales, Marketing, Social Media & Lead Generation. Final Thoughts.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

markempa

JULY 16, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. to Generate and Follow Leads » Inquiry management and search marketing strategy BtoB Magazines Carol Krol interviewed Kevin Lee, executive chairman of Did-it Search Marketing on "Effective Search Strategies."

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

Adobe Experience Cloud Blog

NOVEMBER 17, 2011

Free Marketing Magazines: Call me old school, but I still read marketing magazines to stay up-to-date on the latest marketing news. Chief Content Marketer Magazine. Website Magazine. Target Marketing Magazine. DMNews Magazine. BtoB Magazine. Chief Marketer Magazine. Zero Moment of Truth.

Course 48

Course Conference BtoB Tools 48

Marketing Insider Group

OCTOBER 24, 2013

This week I presented at the BtoB Magazine’s Digital Live conference in New York. The move to customer-centricity will put tremendous strain on the promotional cultures and campaign mindsets at many large BtoBs ( Click to Tweet ). The topic was the future of content marketing. What do you think? Content Marketing'

BtoB 100

BtoB Trends Advertising Agencies Content Marketing 100

KoMarketing Associates

APRIL 11, 2013

BtoB Research Defining the Modern Marketer. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. B2B Search Engine Marketing Blog Tutorials' We plan on having some analysis on this report in the coming weeks.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

ViewPoint

MARCH 6, 2014

Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising. Some of it is branding, such as blogging and YouTube. 1 in providing the greatest business value to companies. Some of it is direct marketing, such as email, display, and PPC search.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

ViewPoint

JULY 18, 2013

Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Via BtoB Magazine. Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Can Fewer Leads Mean More Sales? Does this sound familiar?

B2B Sales 120

B2B Sales PointClear Effectiveness BtoB 120

LeadSloth

APRIL 24, 2009

A couple of people recently asked me which blogs I’m frequently reading. Please send me your favorite blogs, because there must be lots of great Marketing Automation blogs that I haven’t found yet! But regardless of the terminology, these are the blogs that I enjoy most :- ). So here’s the list.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation B2B Thought Leadership 100

markempa

JUNE 28, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

SEPTEMBER 29, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

markempa

NOVEMBER 22, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

Biznology

JANUARY 13, 2016

He was a monthly columnist for BtoB magazine for seven years. His website is gillin.com and he blogs at paulgillin.com and Newspaper Death Watch. Paul is a veteran technology journalist with over 25 years of editorial leadership experience. Thanks to all our sponsors! Like this post? Sign up for our emails here.

Social Media 80

Social Media Media BtoB Webinar Metrics 80

Paul Gillin

MAY 25, 2010

I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week. I first noticed Jim Cahill’s blog four years ago, so it was a particular pleasure to meet him and hear his story. It was 2005, and blogs were widely perceived to be the domain of teenage diarists and scandal-mongers.

BtoB 50

BtoB B2B B to B Blogger 50

Biznology

OCTOBER 15, 2012

BtoB Magazine’s recent study, “Content Marketing: Ready for Prime Time” found that content marketing was either “fully integrated” (12%) or “very integrated” (22%) for about a third of respondents. (34% Here are a few more interesting data points from that BtoB study. 34% total.)

BtoB 80

BtoB Content Marketing Wikipedia Content 80

Anything Goes Marketing

FEBRUARY 13, 2008

Although I`ve slowed down my blogging (too many things going on and I have a new project brewing - more details soon) I`m getting some attention from around the marketing universe. I also just found out that my post on Google Customized search was selected as one of BtoB Magazine’s Blog Posts of the Week.

Bulldog Solutions 100

Bulldog Solutions BtoB Eloqua RSS 100

markempa

APRIL 6, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. A new article in BtoB Magazine by Karen J. Charlene Li in her blog reports that Forrester’s new brief, “Podcasting Hits the Charts” indicates that only 1% of online households or 700,000 regularly use podcasts.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

JULY 10, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration. Every salesperson loves leads.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

Buzz Marketing for Technology

MAY 4, 2010

I was just reading BtoB Magazine ’s latest issue and an article called Publishers pin hopes on iPad caught my attention enough to blog about it. According to the article Jason Snell the editor of IDG’s Macworld – is building an iPad application for his magazine with the promise of a digital version of his magazine on the iPad.

Advertisements 100

Advertisements Advertising BtoB Digg 100

Paul Gillin

DECEMBER 12, 2013

I only update this blog occasionally because most of my writing these days appears on other people’s websites. But my blog is still my home base. Social is the Future of Search (Profitecture Blog). Marketing’s big miss (BtoB magazine). Repackage (BtoB magazine). A new McKinsey & Co.

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

markempa

JANUARY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation BtoB B2B Marketing B2B Thought Leadership 120

markempa

OCTOBER 22, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Thanks to Carol Krol over at BtoB Magazine for pointing me to the report. Thanks to Carol Krol over at BtoB Magazine for pointing me to the report.

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

markempa

FEBRUARY 23, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation Leads Lead 120

Buzz Marketing for Technology

FEBRUARY 18, 2010

Weekends are devoted to Blog posts and writing the new book. Throughout the day I follow toggle between TweetDeck, retweeting good posts and reading new posts on my Google Reader and sharing them (during lunch or after work).

Social Media 100

Social Media Digg Media RSS 100

markempa

APRIL 3, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I was recently interviewed on the subject for the article " Reaching the Decision Maker " by Scott Bekker, editor in chief of Redmond Channel Partner magazine.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Marketing Insider Group

APRIL 21, 2011

The alignment problem is what drove me into here… BtoB Magazine recently reported on a Forrester survey that proves the point that this is huge challenge: only 8% of B2B companies say they have tight alignment between sales and marketing. This article originally appeared on the Social Media Marketing Magazine.

PR 100

PR Social Media Social Marketing Planning 100

KoMarketing Associates

JANUARY 25, 2013

Recent studies from sources such as eMarketer and BtoB Magazine support this observation, in particular as it relates to SEO and social media as top B2B marketing channels for lead generation. Most Used Channels. This chart ranks each channel from most to least popular.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

markempa

JULY 11, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Thanks to Kate Maddox and BtoB Magazine for pointing me to the upcoming 2005 Marketing Accountability Forum. Thanks to Kate Maddox and BtoB Magazine for pointing me to the upcoming 2005 Marketing Accountability Forum.

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

markempa

MARCH 30, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Related Article: BtoB Magazine: Unisys gets boost from good data I recommend you start by collecting all of your existing in-house marketing lists into one place.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Ranking 120

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. A new study that was covered in BtoB Magazine showed that CMOs who are effective at measuring their marketing performance are more empowered. This leads to a problem that affects 87% of B2B marketers.

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

Marketing Insider Group

DECEMBER 5, 2013

According to BtoB Magazine “Content Marketing” is one of the top priorities for marketing in 2014. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Don’t believe me? Let me know what you think in the comments below.

Content Marketing 100

Content Marketing Marketing Budget Marketing Budget Creation Content 100

ViewPoint

OCTOBER 2, 2012

Each interview is only about 25 – 30 minutes and all are available on our blog and YouTube channel. Tony Jaros, SiriusDecisions Brian Carroll, MECLABS Rich Vancil, IDC Ginger Conlon, DM News (formerly with 1to1 Media) Christopher Hosford, BtoB, The Magazine for Marketing Strategists.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

Webbiquity

APRIL 14, 2010

15 Essential Checks Before Launching Your Website by Smashing Magazine. 10 Great B-to-B Sites by BtoB Magazine. 50 (fresh) Beautiful and High-quality Free Icon Sets by Dzine Blog. 20 Incredible Illustrative Site Designs Inspired by Nature by Design Reviver. Simple fixes for floundering websites by iMedia Connection.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Writing on the Web

JULY 9, 2010

Friday’s guest post is by Robert Stretch , author of VA Mortgage Center blog: For business people, few things are more important than reputation. Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. Blog this on Blogger. The company, Marchex Inc., Share this on Bebo.

Tips 100

Tips Ning BtoB Digg 100

B2B Memes

DECEMBER 3, 2010

Whenever I attend a webinar, I find myself getting frustrated with the format’s limitations, occasionally to the point where I complain about it in this blog. Yesterday I attended BtoB magazine’s Digital Edge virtual trade show , primarily to watch a leadoff keynote by Chris Brogan and a concluding one by Gary Vaynerchuk.

BtoB 100

BtoB Webinar Metrics Trade Show Sample 100

Marketing Insider Group

SEPTEMBER 2, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100