SmartBug Media

DECEMBER 17, 2019

Converting visitors into leads is the first step in creating a relationship between your company and a potential customer — and everything you need to know about what landing pages are and how they work is right here. What is a Landing Page. We use money every day to pay for goods and services.

Landing Pages 116

Landing Pages Marketing Automation Services Lead Ranking Marketing Qualified Leads 116

Marketing Insider Group

NOVEMBER 22, 2021

As a result, some brands only do the bare minimum when it comes to analytics (like only tracking basic web traffic numbers) or don’t use it at all. How web analytics can help you improve content marketing. Two important things to cover here: First, do you know which content of yours is performing best? 9 percent?!

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

Marketing Insider Group

DECEMBER 20, 2022

Let’s be honest, your lead generation strategy might need some work if it’s not producing ROI. What does lead generation look like today? Bring your top sales and product reps to nurture new connections and share how your company can solve their problems. However, lead generation often starts with marketing.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Salesforce Marketing Cloud

JANUARY 29, 2024

Let’s break down the basics of email list building: why you should be doing it and how to get started. Table of contents What is an email list? How do you maximize the value of your email list? How do you maximize the value of your email list? What are some common email list mistakes?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

KoMarketing Associates

MARCH 12, 2019

Let’s review the basic pros and cons of PPC and SEO, then talk about using them together. We wouldn’t recommend that, but if you already had a list of keywords and you already had landing pages, you could write a few ads quickly, set up campaign tracking and launch the campaign in one work day. And the answer is….

PPC 205

PPC Sales Qualified Leads Lead Scoring Lead Ranking 205

Zoominfo

FEBRUARY 5, 2019

Welcome back to our B2B Blog Post Round-Up series. But, we’re back and better than ever with our February 2019 installment. We use this monthly post to highlight the great work the ZoomInfo team has contributed to outside publications. Four Recruiting Horror Stories and How to Avoid Them. Let’s get into it!

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

Lead Forensics

APRIL 3, 2024

Let’s assume you’ve done your homework and you know what a good lead looks like for you. The next step is to figure out what type of content your target audience wants and will respond to at each stage of the buyer journey. If you work with customers across different industries, you may be tempted to just throw them all in together.

Top of Funnel 52

Top of Funnel Work Management Sales Qualified Leads Lead Scoring 52

SmartBug Media

APRIL 9, 2020

Website copy, blog copy, print copy—what’s the difference? For me, writing concise, snappy web or print copy leaves me feeling like Don Draper (minus the bar cart and cocktails), while blogging (which I’ve been doing since before blogs were “blogs”) leaves me feeling like investigative journalist Bob Woodward.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Webbiquity

JANUARY 17, 2020

That said, the General Data Protection Regulation (GDPR) legislation that came into effect back in May 2018 has meant some big changes to email marketing and how businesses contacted potential and existing customers. it actually applies to almost every organization doing business online.

Email Marketing 298

Email Marketing Campaigns Opt-in Planning 298

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? What is Lead Generation? What is a Lead? Let’s start with the basics—defining what exactly the elusive “lead” actually is. Pretty simple, right? The Lead Generation Process.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

SocialPilot

JANUARY 21, 2024

Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. SET UP NOW FOR FREE What is a Call-To-Action (CTA)? I’m sure you have seen buttons like, Read more, Take me there, Sign Up, Do it, or other such versions on various sites, prompting you to take action.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Launch Marketing

JANUARY 11, 2024

But where do you start? How deep do you dive? It is particularly important to establish a strong brand identity as this is how your customers, prospects and general audiences will come to recognize your business. What do their logos look like? How can you approach your logo to be different and stand out?

Lead Generation 103

Lead Generation B2B Marketing Lead Scoring Lead Ranking 103

SmartBug Media

AUGUST 24, 2022

But what are they? What components should you include in your inbound marketing campaign? And how do you execute the appropriate steps for the campaign to be successful? and “What makes up an inbound marketing campaign?”. ” and “What makes up an inbound marketing campaign?”. What Is Inbound Marketing?

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Lead Forensics

APRIL 3, 2024

Let’s assume you’ve done your homework and you know what a good lead looks like for you. The next step is to figure out what type of content your target audience wants and will respond to at each stage of the buyer journey. If you work with customers across different industries, you may be tempted to just throw them all in together.

Top of Funnel 40

Top of Funnel Work Management Sales Qualified Leads Lead Scoring 40

The Lead Agency

APRIL 14, 2024

Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Unbounce

AUGUST 31, 2021

A machine that writes emails, headings, landing pages, and more?! the work has been done. With AI, meet your new copywriting assistant that takes care of tedious writing tasks so that you can focus on what really matters: getting campaigns to convert. So, how can you use AI copywriting tools in your marketing efforts?

Marketing AI 145

Marketing AI Copywriting Landing Pages Work Management 145

Optinmonster

APRIL 4, 2024

How to Choose the Best MailChimp Alternative 1. Also, consider how much time they’ll have to devote to email marketing. Also, consider how much time they’ll have to devote to email marketing. Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? You’re not alone.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Unbounce

MAY 27, 2021

What do these cult-classic heroes all have in common? It’s fascinating to learn how the marketing heroes of today became the pros we all know, love, and aspire to be. As the digital marketing strategist for CD Baby , he regularly sees double-digit conversion rates in his landing page campaigns. What’s his secret?

Conversion Rate 139

Conversion Rate Marketing AI Lead Scoring Lead Ranking 139

Adobe Experience Cloud Blog

MARCH 9, 2020

What do I mean by that? Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . Basics of Macroeconomics. It covers economic policies passed by the government, the working economy, and attempting to understand the population’s behavior.

Search Marketing 160

Search Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 160

ClearVoice

JANUARY 26, 2024

Despite a glut of bad content online — increasing daily due to the rise of generative AI — the fact of the matter is that people do value quality content. Despite a glut of bad content online — increasing daily due to the rise of generative AI — the fact of the matter is that people do value quality content. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

SalesIntel

DECEMBER 27, 2021

What do you mean by lead nurturing? 6 common mistakes in lead nurturing and how to avoid them. Marketing teams should do in-depth research to understand the products a lead is interested in, the problems they face, and why they are looking for a solution. Get Started. Lack of adequate research .

Lead Nurturing 132

Lead Nurturing Lead Scoring Lead Ranking Conversion 132

Unbounce

JULY 14, 2020

The how, where, and why of what you’re asking is what creates a compelling overall experience for the visitor. The how, where, and why of what you’re asking is what creates a compelling overall experience for the visitor. And in the spirit of show and tell, we’re going to do just that.

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

Sprout Social

JULY 1, 2021

B2B SEO has a few basic areas that differ from B2C SEO. B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO? On-page SEO : This is the optimization of the content itself.

SEO 125

SEO Top of Funnel Buyer Personas B2B 125

Unbounce

DECEMBER 20, 2021

Back in the 1990s, you had two options for website backgrounds: a solid color or a repeating image. Unless you’re doing a weird bit, you don’t want your landing page to look like this. And we’ll show you what kinds of backgrounds you can use. How Important is Your Landing Page Background?

Landing Pages 85

Landing Pages Examples Design Trends 85

seo.co

OCTOBER 25, 2023

Law firm SEO determines how well your website ranks on search engines like Google. Make (& optimize) your Google My Business (GMB) page SEO for bankruptcy law firms starts with creating a Google My Business (GMB) account. All you have to do is follow a simple account creation process.

SEO 52

SEO Marketing & Strategy Lead Scoring Lead Ranking 52

ConvertKit

AUGUST 4, 2021

Every time a new subscriber joins your email list, they’ve let you into what’s arguably the most personal space on the internet: their email inbox. That’s what welcome emails are for. What is a welcome email and why is it important? Build a loyal community with newsletters. Create your free newsletter.

Examples 145

Examples Newsletter Template Landing Pages 145

Atomic Reach

OCTOBER 26, 2018

We’re always told how much copy matters - how it builds trust with people, how using social proof and reviews add credibility, and how telling a story pushes emotional buttons. The biggest problem you might be facing is knowing what images to create to drive conversions. There are lots of ways to drive conversions.

Conversion 102

Conversion Landing Pages Transparency Opinions 102

Anyword

OCTOBER 5, 2023

Remember, there is no rule book yet, and we are defining how AI will be used for years to come. So let’s discuss those moments, and how best to leverage data for true Performance Writing that can bring sustainable results to your marketing efforts moving forward. Even with the advent of AI, this fundamental aspect remains unchanged.

Lead Scoring 52

Lead Scoring Lead Ranking Analytics Landing Pages 52

ClearVoice

APRIL 27, 2022

Before diving into your options of an ISBN, we should first discuss what an ISBN is. Publishing a book of any format is a significant accomplishment. It’s one thing to have the idea or goal to write a book, but to actually execute that concept requires an entirely different level of discipline. 10 steps to writing your first ebook.

Copyright 97

Copyright Business Amazon Distribution 97

Adobe Experience Cloud Blog

MAY 27, 2019

The growing digital landscape gives malicious actors greater motivation, whether they’re a computer-savvy hacker in their parents’ basement or a professional cybercriminal working for the cybercrime equivalent of a large department store. ” What does this have to do with marketing? You work hard to make your house a home.

Work Management 134

Work Management Marketing Analytics Tools Marketing Management Lock-In 134

ConvertKit

JULY 20, 2021

Does the fear of writing hold you back from publishing blog posts or sending out newsletters? This writing exercise helps you: Write long-form content, like blog posts and email newsletter sequences , more effectively. Maybe it’s a blog post or your landing page. Freewrite/brain dump. Niels Janszen. .

Newsletter 133

Newsletter Paper Storytelling CAN-SPAM 133

Optinmonster

FEBRUARY 11, 2024

How can you avoid becoming one of those? Are you using growth hacking strategies to boost your business? Whether you’re a start-up or have been in business for a while, business growth is necessary to thrive. Businesses that don’t grow soon disappear. Best of all, email marketing is affordable.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Optinmonster

FEBRUARY 23, 2022

Even better is that some marketing plugins can even do some of the hard work for you through automation, optimizing your site, and targeting the right people. But when there are thousands of plugins for WordPress, where do you even start? We have a solution for you from lead generation to land page builders and beyond.

Planning 75

Planning Best Practices Work Management Marketing Management 75

SmartBug Media

DECEMBER 19, 2022

There are three things you should walk away with from this piece of content: A basic understanding of common terms and acronyms used in SEO. The searcher could be researching more information on a topic, seeking to make a purchase, or simply looking to navigate back to a site they already visited. Never fear. You’re in the right place.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Velocity Partners

OCTOBER 18, 2023

How so, Neil?” Ok, I’ll tell you what,” he said, settling in. Do you like fishing?” Well, I do,” he said, casting another reproachful glare in my direction with the singular grace of a fly fisher. Because salmon do their feeding out at sea, right, and they only come up-river to spawn. “So Go on,” I said.

Copywriting 73

Copywriting Top of Funnel Cross-Selling Account Based Marketing 73

seo.co

OCTOBER 16, 2020

What is a Marketing Funnel? + What gives? While a lack of results could be tied to thousands of company-specific factors and circumstances, it’s often underscored by one simple reality: Most businesses don’t have a plan for how they market their products and services to prospects. What is a Marketing Funnel?

Top of Funnel 116

Top of Funnel Marketing Funnels Optimization Marketing Analytics Tools 116

Optinmonster

JUNE 22, 2023

Are you struggling with how to make a website for a small business? In this tutorial, we’ll show you exactly how to make a small business website. In this tutorial, we’ll show you exactly how to make a small business website. Why not just put up a free page on social media? Fortunately, we can help!

Small Business Marketing 87

Small Business Marketing Marketing Websites CMS Development Business 87