KoMarketing Associates

SEPTEMBER 29, 2020

B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. But it comes as no surprise for B2B marketers. Losing In-Person Events Has Reshaped Many Aspects of B2B Marketing. The distance also makes it harder for marketers to keep up with industry changes.

Paid Content 296

Paid Content Spending Advertisements Advertising 296

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. Not long after, I attended my first ITSMA Marketing Vision event.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Zoominfo

OCTOBER 23, 2019

If you’re skeptical about AI, today’s blog post is for you. 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). Keep reading!

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Webbiquity

NOVEMBER 10, 2020

Marketers who understand how these behaviors are evolving can set up their companies for success in the coming decade. Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics. The 63-page study provides a wealth of insights for B2B marketers and product managers. as opposed to products.

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

Martech

SEPTEMBER 11, 2023

Before the birth of generative AI, these large language models (LLMs) were primarily used to analyze large datasets and predict outcomes. Businesses were using predictive analytics to help improve business outcomes and consumers were using AI to help them select their next Netflix series. That has all changed, almost overnight.

Marketing AI 129

Marketing AI Generation Work Management Marketing Management 129

SocialPilot

FEBRUARY 26, 2024

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. But there’s more to AI marketing than just the strategies and the tools. What is AI Marketing?

Marketing AI 71

Marketing AI Work Management Marketing Budget Marketing Management 71

Heinz Marketing

OCTOBER 16, 2020

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. A few weeks ago Heinz marketing put on a three-hour Predictable Pipeline workshop with ON24, part of the fastFWD webinar series. This event had over four hundred attendees made up of marketing professionals across several different B2B industries.

Webinar Metrics 142

Webinar Metrics Planning Top of Funnel Marketing & Strategy 142

ClearVoice

JANUARY 10, 2022

Though the start of a new year is a good time to reflect on what you learned last year and what you hope to learn in the new one, you undoubtedly already know that to be an effective marketer, you need to keep up on updates from week to week and month to month — not only year to year. Brands are continuing to find success in mobile apps.

Studies 124

Studies Research Emarketing SMS 124

6sense

JANUARY 3, 2022

Account-based marketing is now the gold standard for outreach and engagement for many revenue teams. Whether you’re new to account-based marketing or are looking for a refresher to level up your sales team’s ABM approach, here’s a collection of “ABM 101” blog posts that can help your revenue team find its footing in the new year.

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 62

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for. Integrations.

Marketing AI 134

Marketing AI Paid Search Agency Generation Enterprise Management 134

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

ClearVoice

MARCH 31, 2021

March 2021 — Clubhouse users can now create clubs without a vetting process. February 2021 — Clubhouse hits the social media scene, and it has 10 million App Store Installs to-date. The platform surpassed 10 million App Store installs, and the majority of the downloads were in February 2021. Social media updates for Clubhouse.

Social Media 132

Social Media Paid Content Media Advertising Agencies 132

Walker Sands

JULY 20, 2022

In May 2021, workplace burnout was driving a mass exodus from the workplace: the Great Resignation. In the second half of 2021, Walker Sands partnered with Visier to develop and launch a series of reports that used Visier’s data to verify the existence of the Great Resignation and solidify the company as an expert in this phenomenon.

PR 98

PR Thought Leadership Public Relations Advertising Agencies 98

Conversica

DECEMBER 29, 2021

Here are a few predictions about what 2022 holds for businesses, their employees, and their customers. For Marketing and Sales teams, this means adopting a digital-first approach that emphasizes personalized interactions on the customer’s time. Customer Experience Will Be THE Key Priority in 2022. An astounding 4.3

Privacy 52

Privacy Marketing Management SMS Digital Transformation 52

SmartBug Media

JANUARY 18, 2021

No one could have predicted what would happen in 2020 (unless you’re able to glimpse into the future, in which case a little warning would have been nice). Build an all-inclusive inbound marketing engine. Now we’re on to the fun part (in my personal marketing nerd opinion): inbound marketing.

Inbound Marketing 116

Inbound Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 116

Marketing Insider Group

MARCH 1, 2021

With businesses conducting more of their communication online even before the pandemic’s onset, content marketing has taken on a greater role. If content marketers can leverage the gains we’ve made over the past year to boost those numbers even more, certainly, the best days of content marketing are still ahead.

Content Marketing 363

Content Marketing Planning Best Practices Lead Scoring 363

Heinz Marketing

JANUARY 14, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. Sales and marketing teams were forced to get creative in terms of how to engage with prospects.

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142

Brandpoint

NOVEMBER 15, 2021

We’ve all learned the hard way that no matter how much you try to plan and prep and predict, sometimes the world throws a curve ball and suddenly you’re stuck with a marketing plan that doesn’t make the most sense. But, since we’re marketers, we thrive on the unexpected, right?

Trends 157

Trends Planning Work Management Contingency Planning 157

Brightedge

NOVEMBER 19, 2021

In mid-November we hosted a webinar reflecting on the search-related events of 2021 and looked ahead to what changes may come to search engines in 2022. During the live event, we asked our 750+ attendees about their experiences and perspectives on 2021 along with their plans for 2022. Check out a recording of the webinar.

Webinar Metrics 135

Webinar Metrics SEO SERP Tagging 135

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. Must-read articles: Are Blogs Dead in 2021?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

ClearVoice

DECEMBER 9, 2022

Every year there is a new list of top content marketing trends in the marketing world. From virtual community-building efforts to topical authority and value-driven content, it’s been a busy year of marketing efforts. TikTok became the most downloaded app in 2021 and has continued that trend in 2022.

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

Conductor

NOVEMBER 11, 2020

As we all start to finalize our plans and investments for 2021, we thought it would be a perfect time to reflect on all that we’ve learned over the past six months and how we can collectively best prepare for 2021. SEO proved to be a foundational pillar brand’s marketing strategies. – Duane Forrester, Yext.

SEO 133

SEO Lead Scoring Lead Ranking Top of Funnel 133

NetLine

MAY 19, 2021

This blog features research from NetLine’s annual State of B2B Content Consumption and Demand Report for Marketers. To learn more about the buying behaviors of B2B professionals, download the 2021 Content Consumption Report. Why Successful B2B Content Marketing Requires These 3 Elements .

B2B 98

B2B Trust Marketing Content FAQ 98

Hubspot

JANUARY 4, 2021

Marketers are community-minded people. So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil. Virtual Events.

Trends 101

Trends Marketing AI Work Management Planning 101

Matchcraft

MARCH 28, 2023

With a possible recession on the horizon, many firms are facing a decrease in consumer spending, leaving them fighting for a share of the market. In this blog post, we will discuss some of the top digital advertising trends in Europe that every ad agency and reseller must know in 2023. rise in search spending in 2023 compared to an 8.9%

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Zoominfo

FEBRUARY 22, 2021

He’s really focused on predictability in sales, so if you want to think about ways to leverage tech to drive pipeline, Sean is your guy. Data is the most important commodity in the innovation economy #data #innovation — Sean Sheppard (@seanasheppard) February 9, 2021 3. Free Trial 1.

Social Media 100

Social Media B2B Thought Leadership Cold Calling Media 100

Contently

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. Contently’s marketing team recently placed some banners on our site as an experiment, and they actually worked. Not bad for promoting a webinar that covers complex marketing issues.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

The Lead Agency

AUGUST 20, 2020

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Conductor

MARCH 29, 2022

We’ve written extensively about the strategic value of organic marketing in 2022 , especially as it relates to online shopping. Around 75% of the companies analyzed are enterprise with the remainder falling into the mid-market category with 500-1,000 employees. And the eCommerce industry added $219B in sales in 2020 alone. Methodology.

eCommerce 115

eCommerce Paid Content Features Trends 115

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Adjust your copy, your content, your sales conversations, your negotiating style — the list goes on. And so many choices out there.

Marketing Automation Services 92

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 92

Zoominfo

AUGUST 12, 2018

If you’re skeptical about AI, today’s blog post is for you. . 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). Keep reading!

Marketing AI 150

Marketing AI Statistics Enterprise Management Work Management 150

ClearVoice

MARCH 16, 2022

Consider this your warning that if you had marketing goals to accomplish, products to launch, or proposals to deliver this quarter, now is the time to get moving. If you are looking for inspiration, consider some of this month’s top marketing trends. Walmart has filed 27 NFT-associated trademark requests since December 2021.

Trends 98

Trends Campaigns Banner Ads Copyright 98

SmartBug Media

DECEMBER 23, 2020

As we head into 2021 and start working on our marketing plan for Q1, it’s important to look at historical data and industry benchmarks around our selected go-to-market strategy for the upcoming year. In this blog, we’ll discuss the latest benchmarks and the top ABM priorities for 2021 that marketers should focus on.

Account Based Marketing 114

Account Based Marketing ABM Marketing Strategy Marketing & Strategy 114

Heinz Marketing

JUNE 16, 2022

By Payal Parikh , Director of Client Engagement and Head of Growth at Heinz Marketing. Before I was assigned to be the Head of Growth at Heinz Marketing, I had no experience in how to build something that didn’t exist. How do we define Growth here at Heinz Marketing? Growth for us is a combined effort of Sales and Marketing.

Demand Generation Agencies 109

Demand Generation Agencies Ad Building Ideal Customer Profiles Advertising Agencies 109

Conductor

DECEMBER 21, 2021

The skyrocketing level of competition means enterprise leaders must embrace emerging and current eCommerce trends in 2022 to grab their share of an ever-growing market. Kaleido Intelligence predicts that spending on B2B and B2C eCommerce will reach $6 trillion in 2022 , up from $4.8 trillion in 2020. trillion in 2020.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

Sprout Social

MARCH 8, 2021

For any content creator, there’s a lot to like about the concept of newsjacking. Coined by marketer David Meerman Scott, newsjacking is when anyone offers valuable input on breaking news right as it gains widespread attention from the media and the public. But when done poorly, an attempt to create timely content can fall flat.

Content 130

Content Trends Social Media Eye-Tracking 130

ClearVoice

JANUARY 3, 2022

A new year has come, and along with it, new opportunities, new lessons, and new content marketing trends and examples. Listen, we know 2021 was rough (yeah, 2020 was, too); but it’s a new year, friends — and we’ve got tons of optimism to go around (forces smile). Click To Tweet. Give awards.

Trends 116

Trends Campaigns Advertising Agencies Sample 116