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How to Make an Email Newsletter That Builds Trust and Drives Leads

Contently

Over the past few months, you might have noticed that newsletters are hot again. A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions.

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Best Practices for Podcast Guests: How to Make a Lasting Impression

Trade Press Services Newsletter

If you have a robust email list, consider sending an email blast with a link to the episode. Use the content for social media posts, blogs, email newsletters, webinars, slide decks, and how-to guides. Next, consider repurposing your podcast content in your marketing and thought leadership efforts.

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Client Newsletters: Do They Belong in Your B2B Marketing Mix?

KoMarketing Associates

However, for certain B2B industries, a little more curation is needed, hence why the client newsletter continues to be a mainstay strategy for email marketing. A client newsletter is just what it sounds like: a curated newsletter, often centered on specific themes or topics. Share Events or New Products.

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Your Complete Guide to Editorial Newsletters

Mailmunch

Unlike most of the other marketing vehicles, marketing emails, including editorial newsletters, are not subject to algorithm updates that can mess with your marketing campaigns. But how do you create an editorial newsletter that captures the recipient’s attention and holds it long enough until they click your CTA ? The worst part?

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6 Email marketing templates that drive results

Sprout Social

And let’s not get into the level of skill and understanding required to design an appealing newsletter. But there’s still an issue—marketers need a more efficient way to manage their email blasts. Email blast templates are suitable for several scenarios. What should be in an email blast template? Preview text.

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MarTech’s email marketing experts to follow

Martech

Dare I say it’s ‘been a blast’?” Dan has gone from innovating the news to innovating newsletters and email. He started out in journalism creating a channel for long form news and the Tools For Reporters newsletter. He went from there to director of newsletters for BuzzFeed and The New Yorker magazine. Read her blog here.

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Social Distancing: Marketing’s New Strategic Mandate

Marketing Craftmanship

Many companies have abused email to such a great extent — bombarding clients, prospects and referral sources with email blasts, self-serving newsletters and other useless information — that it’s now extremely difficult to get noticed or gain meaningful traction. Direct Communication. Industry Events.