Writing on the Web

MARCH 5, 2015

How do you avoid time-sucking traps when it comes to blog writing ? It happens to the best of us. Last week I wrote about two ways to inspire your blog writing , going outside and going inside. The way to avoid time-sucking, ego-draining traps is to go inside of yourself and write your own material.

Business Blogging 100

Business Blogging Business Class Conference 100

Writing on the Web

MAY 28, 2014

Success, whether it is winning the French Open or writing a business blog , is half persistence , half-sweat. He is quick on the clay and can get ahead of the best shots. This is very similar to writing a successful business blog. Mix it up – Write with a different voice or perspective. Nadal knows this.

Business Blogging 100

Business Blogging Business Training Keywords 100

Writing on the Web

JANUARY 10, 2014

In my current series of posts about writing ebooks , I’m primarily addressing the challenges of experts who want to write and publish a digital book, for example, on Amazon. Writing and publishing an ebook doesn’t make you an expert, but it certainly shows your knowledge, experience and value as such. Who qualifies?

Peer-to-peer 100

Peer-to-peer Amazon Wikipedia Domain 100

Writing on the Web

FEBRUARY 17, 2014

But his article was an excellent outline of what happens when thought leaders try to outsource blog writing and other leadership content to unqualified contract writers. Quality writing. I maintain that ghostwriters can and should provide professional-level writing that showcases a leaders’ thoughts and ideas.

Thought Leadership 100

Thought Leadership Content Loyalty Hubspot 100

Writing on the Web

JANUARY 2, 2014

They ask me for help, to ghost write either for or with them. I thought I’d put my best steps for writing an expert ebook into a blog post here, and create an ebook later. If I were to write an ebook about how to write an expert ebook … how would I do that? Not everyone should write their own book.

Thought Leadership 100

Thought Leadership Amazon Act-On Consulting 100

Writing on the Web

OCTOBER 23, 2013

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. Write quality content that does just that. Be best of breed.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Writing on the Web

JANUARY 6, 2014

Formatting issues aside, what are the rules and best practices to improve readability and boost readership numbers? Most people I know, including many of my clients for whom I ghost write and edit, assume that all book writing is the same. But in general, writing for digital is more conversational and informal.

Rules 100

Rules Guidelines Press Keywords 100

Writing on the Web

APRIL 8, 2014

Here’s a tip for how to make yourself write a blog post when you’re totally uninspired. In the posts I mention previously, I learned that this is best handled through daily writing rituals that support a creative environment, a healthy brain, and good habits that encourage a “Just Do It!” “BOOM!”

Internet Marketing 100

Internet Marketing Hubspot Creativity Business Blogging 100

Writing on the Web

JANUARY 19, 2016

What more satisfying way to market professional services than by writing from the heart? And, I am not really convinced that goal setting, even marketing goals , is always the best thing, either. We really wanted to know how we can best be of service. Research has proven this.). Each year I pick a word, One Word to focus on.

Content Marketing 100

Content Marketing Planning Content Marketing & Strategy 100

Writing on the Web

OCTOBER 30, 2014

People are good at writing about what they know. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. For me it’s all about the research and writing. Both professions allowed me to spend time doing what I love: research and write.

Personalization 100

Personalization Storytelling Thought Leadership Newsletter 100

Writing on the Web

NOVEMBER 27, 2014

It’s a privilege to write here for you. You keep me on my toes, reading, learning, writing. I wish you the best for Thanksgiving and for the end-of-the-year festivities in your own countries! About Blogs Content Marketing business blogging business blogs writing on the web' You make my life so much more interesting.

Business Blogging 100

Business Blogging Business Broadcasting Internet Marketing 100

Writing on the Web

JANUARY 9, 2014

Starting to write your expert ebook is not the first step. What comes before ebook writing is key -. For whom are you going to write your book? A great exercise for discovering how to start your expert ebook writing is to simply make a list of three to five things that bug you. Research what readers want most.

Opinions 100

Opinions Customer Surveys Social Media Course 100

Writing on the Web

OCTOBER 3, 2013

Can you write a blog post and publish in under an hour? Here’s how I research, write , add an image, compose a compelling title, and optimize for SEO and publish a blog post in under an hour. In fact, I’ve recycled best posts at least two or three times. How about 20 minutes? That’s my record. Catch you later.

Tips 100

Tips Stats Custom Publishing Business Blogging 100

Writing on the Web

APRIL 8, 2015

What’s the best kept secret of a newsletter bio? Here’s the secret : When you write your bio, pretend you are talking to someone. When clients ask me for guidelines on how to craft their newsletter bio, I share my 5 steps for writing a good bio/marketing message for an e-newsletter: What problem do you solve?

Newsletter 100

Newsletter Best Practices Storytelling Guidelines 100

Writing on the Web

DECEMBER 31, 2014

The first four goals on this list are met by writing compelling, relevant content that solves the problems of your readers. I am not an expert on search engine optimization (SEO) or algorithms, but I do know that the best way to draw traffic to your blog is simply to write useful information that real people want to read.

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

Writing on the Web

NOVEMBER 20, 2013

How can you consistently publish on your professional business blog and never have to worry about coming up with ideas, researching facts and stats, and writing compelling, quality content that solves problems for your readers? Do you have time to research, write, optimize for SEO and publish yourself 3-4 times a week?

Business Blogging 100

Business Blogging Business Work Management Blogger 100

Writing on the Web

FEBRUARY 10, 2014

But some weren’t really optimized for best results. If you want your quality writing to be indexed by search engines, you have to let them know which words – and keyword phrases – are important by hyperlinking them. Well, I’ve got one, but … I never know what to write.”. I post all the time but I never get any comments.”.

Wikipedia 100

Wikipedia RSS Blogger Keywords 100

Writing on the Web

FEBRUARY 13, 2013

However, blog writing can be tougher than you might think. You may find that you just can’t carve out time in your busy schedule to write blog posts. Or, you don’t have a designated day or time to do your writing. It’s best to check in with them daily for up to a few weeks, to see how often they post.

Business Blogging 100

Business Blogging Custom Publishing Traffic Rules 100

Writing on the Web

SEPTEMBER 26, 2012

The second-best thing about writing a blog is that you have an opportunity to express your opinions, thoughts, and viewpoints to the rest of the world. You have to be able to get people to read what you write on a consistent basis. Invite – and write – guest posts. Just look at Perez Hilton.

Traffic 100

Traffic Blogger RSS Opinions 100

Writing on the Web

JANUARY 19, 2012

What email promotional subject lines got the best open rates? You should also be taking a look at the quality of your writing , especially for your blog. Content marketing is easier when you can outsource some of the writing and researching to qualified writers. Happy writing! Which posts generated the most comments?

Planning 100

Planning Marketing Plans Content Marketing Content 100

Writing on the Web

SEPTEMBER 6, 2016

I’ve been writing about business newsletters (relevancy and branding), and great newsletters also have a lot of thought put into design and layout. . Write in a conversational way, avoid using a formal 3rd person impersonal business bio. That’s why newsletter design is so important. Bio on the back page or sidebar.

Newsletter 100

Newsletter Design RSS Template 100

Writing on the Web

FEBRUARY 4, 2016

Because if you write your own blog, you may think that quality content is all you need to get found online and attract clients. I don’t care how good your writing is or how important you are as a thought leader in your field. It’s not. Your blog needs good Search Engine Optimization , or SEO.

SEO 100

SEO Content Marketing Paid Search Agency Advertising Agencies 100

Writing on the Web

JANUARY 30, 2014

And use your blog writing as a means to create ebook chapters. But when you write 2-3 times a week short pieces (300 words) on your expertise, you begin to flush out your thinking, your stories, and a pattern begins to take shape. About Expert Ebooks Books Content Marketing E-Books blog to book blog writing expert ebooks'

Case Studies 100

Case Studies Youtube Top of Funnel Case Study 100

Writing on the Web

OCTOBER 8, 2014

Thomson writes, “The success of House of Cards for Netflix is unlike any previous television show and has become a symbol of the online content movement.”. Be the best answer for your customer. It has to be smart to stimulate the reader to think and take action. He expands on this with three content marketing lesson points: 1.

Television marketing 100

Television marketing Content Business Blogging Impressions 100

Writing on the Web

SEPTEMBER 4, 2013

When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them. As such, it is in your best interest to promote your blog using pictures. How can you attract more readers to your business blog? Guest Author bio.

Business Blogging 100

Business Blogging Tips Business Social Media 100

Writing on the Web

JULY 16, 2014

Newsletters: What’s the best format to send yours so it gets delivered, opened, and read? . When we have content or tips that need further clarification, we’ll write a blog post and then refer people to read more on the blog. Half of those who responded to my poll indicated they preferred HTML, and a third preferred plain text.

Newsletter 100

Newsletter Opinions Work Management Distribution 100

Writing on the Web

MARCH 14, 2012

Are you writing posts that are clear winners for your readers? This week I’m watching the world’s best players battle it out on the courts at the Parisbas Tennis Open in Indian Wells, California. They write 600-900 words every few weeks, then wonder why they aren’t getting search traffic.

Business Blogging 100

Business Blogging Business Newsletter Consulting 100

Writing on the Web

SEPTEMBER 15, 2010

When it comes to publishing content that will never disappear on the Web, you owe it to yourself and your business to make your Web writing the best it can be. I just bought an “old&# book on Amazon: Line by Line: How to Edit Your Own Writing , by Claire Kehrwald Cook. What’s your favorite writing tip?

Digg 100

Digg Buzz Blogger Amazon 100

Writing on the Web

MARCH 7, 2012

However, do not expect that all people that you have recommended will in turn write a recommendation for you. The best way to receive a recommendation is not to ask, i.e., the best recommendations most often come from a good one that you have written for someone. Don’t forget your keywords when you are writing!

Linkedin 100

Linkedin Tips Ideal Customer Profiles Webinar Metrics 100

Writing on the Web

JULY 9, 2014

Last week I asked which was best for marketing: blogs, social media or e-newsletters. I suggest writing an informal message using the personal pronoun “I.” Without rewriting the entire article, this could be accomplished by writing an introduction using “I” and talking about the work she does with clients.

Newsletter 100

Newsletter Work Management Thought Leadership Banners 100

Writing on the Web

MARCH 14, 2011

What’s the best way to write a script for a video ? Most of the time I focus on how important it is to write quality online content for your readers, and teach my clients to achieve maximum results, they have to be writing things that are relevant and important to their readers: how do you solve their problems.

Video Marketing 100

Video Marketing Content Marketing Digg Content 100

Writing on the Web

OCTOBER 25, 2011

More people online in your field writing about the same things (some better, some worse). In spite of the recession, people are still hiring consultants to help them with their content marketing strategies and with writing quality content for business marketing. So that makes blog writing shorter and faster and more exciting.”.

Content Marketing 100

Content Marketing Content Marketing & Strategy Consulting 100

Writing on the Web

DECEMBER 12, 2011

Here’s the message, loud and clear: 99% of busy business professionals and attorneys should not – repeat, not – waste their precious productive hours writing their own blog posts and website content. You will burn yourself out, and your business will suffer – even if you enjoy doing the writing. Not convinced? That’s great.

Business Blogging 100

Business Blogging Business Blogger Work Management 100

Writing on the Web

DECEMBER 19, 2012

If you are thinking about allowing other writers in your blogging space, but unsure of how to maintain creative control and authority, follow these steps for the best outcomes in back linking and blogger outreach programs: Agree to terms upfront. Most business owners have more ideas for blog posts than they have time to write.

Outreach 100

Outreach Tips Blogger Paid Search Agency 100

Writing on the Web

JANUARY 20, 2014

However, I’ll go anywhere to learn more about the craft of writing and publishing expert ebooks for my clients! I’m interested in learning more about: The sequenced action steps for attaining best-seller status once the book is finished. How blogging can help promote book sales and build a fan base.

Amazon 100

Amazon PR Social Media Search Marketing 100

Writing on the Web

JULY 12, 2011

Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Writing for the web can be like walking on a tightrope. Note : Not sure how keywords work?

SEO 100

SEO Tips Content Marketing Digg 100

Writing on the Web

APRIL 13, 2016

We’ve been writing about the CAST system for effective blog content: C ontent (compelling). Simply put, the best way to get more likes and followers is to engage your audience. One of the best things about social media is that it can help you understand what your customers think about your products and services.

Social Media 100

Social Media Blogger Media Ideal Customer Profiles 100