Litmus

FEBRUARY 5, 2024

With Litmus Spam Testing, you can identify and fix issues that might otherwise land your emails in spam—long before you hit send. Read on to learn more about why spam tests are so important, what they can help you identify, and how to conduct them. What is Litmus Spam Testing? Why is email spam testing important?

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ClickDimensions

MARCH 11, 2024

Summary: Email Deliverability changes are coming for bulk senders and email marketers need to be aware of these changes and adjust their best practices accordingly. Email deliverability refers to an email’s ability to deliver into your contacts’ inboxes, and not get caught in spam or blocked entirely.

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Deliverability CAN-SPAM Domain Click Rate 122

Act-On

DECEMBER 19, 2023

Marketers often ask about the best practices for email sender names (also known as the email display name or “from” name). Here’s how to make sure you’re following the best practices for email sender names and addresses. That’s a major red flag for spam bots and filters.

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Email Marketing Practices Deliverability Best Practices 195

SendX

JUNE 24, 2021

In this sense, email deliverability is described as the relative amount of email landing in your audiences’ inbox compared to those going straight to the spam folder. Checking Email Spam Score Various platforms, such as the new Dynamics platform from Microsoft, utilizes AI to check email spam score before scheduling emails.

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ClickDimensions

MARCH 13, 2024

Changing deliverability best practices is disrupting the email marketing world and many bulk sender businesses. However, even if you only send 1000 every 90 days, it is still best practice to be aware of the new deliverability changes and adjust your email marketing to match the new guidelines. What is a good spam rating?

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Act-On

NOVEMBER 29, 2023

Check out The Best Email Deliverability Guide Ever. Minimization of unsubscribed emails and spam complaints Providers are placing a heightened focus on reducing unwanted emails. or over spam complaint rate. Looking for more foundational information on email deliverability? Consistent periods of time hitting 0.3%

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Martech

DECEMBER 6, 2023

The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. The two companies will require bulk email senders to use what Google calls “well-established best practices” to authenticate the sender. Spam is a significant problem.

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Rules Google Marketing Automation Services Paid Search Agency 134

Martech

FEBRUARY 23, 2024

The best email marketers understand critical concepts like deliverability, their audience and the tools that bring it all together. Reported spam rates (i.e., the number of times readers report your emails as spam) is one of the factors put forth by Google and Yahoo. Spam, in this case, is in the eye of the beholder.

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Zoominfo

FEBRUARY 11, 2021

There are certain words you don’t, can’t, shouldn’t, and mustn’t use within your email subject line if you want to pique people’s interest while avoiding spam blockers. There are so many spam trigger words, someone could write a nice thick book about them. Emojis – Emojis and symbols ($$$) are major spam triggers.

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CAN-SPAM Account Based Marketing Campaigns Trigger Marketing 264

illumin

JANUARY 30, 2024

Google and Yahoo will update their email policies in February 2024 to reduce spam and improve customers’ experience. The short answer is no, as long as you’ve followed email marketing best practices. By limiting bulk emails and effectively filtering spam, Google and Yahoo can cement themselves as user-friendly.

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Email Marketing Google CAN-SPAM Validation 104

Marketing Insider Group

JUNE 22, 2023

Keep in mind best practices to ensure your automated marketing campaigns are personable. However, that’s an easy way to end up in spam boxes and blacklists. Image Source What Automated Marketing Best Practices Do You Need To Remember? Use these best practices to automate your marketing effectively.

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Marketing Automation Services Budget Programs Automation Work Management 255

Litmus

NOVEMBER 30, 2023

In fact, 70% of emails show at least one spam-related issue that could keep them from reaching the inbox. While there are a few best practices that are tried-and-true to improve your deliverability (please, please don’t buy an email list!) What is a spam trap? Get your email scanned by every major spam filter before you send.

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Vision6

SEPTEMBER 13, 2023

According to Google, Gmail blocks more than 100 million emails as spam worldwide each day. Fortunately for you, spam filters can easily be avoided if you know what they’re looking for. Spam filters learn what characteristics are “spammy” by looking at spam emails. What causes emails to be flagged as spam?

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Litmus

FEBRUARY 2, 2024

Every email marketer wants their messages to arrive in the inbox and not the spam folder. Hence why we hosted a virtual Litmus Talks with experts from Yahoo, Braze, and SocketLabs to weigh in on how best to navigate these requirements. The only change now is that Gmail and Yahoo are enforcing them due to steadily increasing spam.

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Litmus

NOVEMBER 27, 2023

But worry not—as long as you follow these new rules, your email campaigns should stay out of spam. From authenticating your emails to avoiding bounces and spam complaints, we’ll go through the steps you need to take to boost and maintain your inbox reach. What are the new Gmail email deliverability rules?

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SmartBrief - Marketing

MARCH 10, 2024

Tuesdays and Wednesdays are the best days to send emails. However, there are best practices to consider that do not require extensive testing and segmentation. Using best practices are likely to further enhance newsletter performance. Design elements (masthead, layout, etc.)

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Newsletter Practices Analytics Optimization 106

Webbiquity

OCTOBER 21, 2022

They have in-depth knowledge of Google’s ranking criteria and SEO best practices. Content that’s too similar to other websites is likely to get marked as spam or rank poorly. Linking to spam web pages and sketchy information will make you seem less credible. Unique content stands out among other blog posts and articles.

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Copywriting Rules SEO Lead Ranking 335

Optinmonster

DECEMBER 22, 2020

Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. Then, we’ll give you 6 concrete tips to make sure you can avoid your emails winding up in the spam folder. Spam Filter Testing and Spam Checkers.

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CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Try to answer questions such as which demographics have engaged most with your emails or what content has performed best.

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Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. With a tight threshold of 0.3%, even one spam mark in 300 emails can raise flags. We apply the Forderly spam word checker to pinpoint and rectify spam triggers in real time. Desired delivery.

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BenchmarkONE

NOVEMBER 29, 2023

Ending up in the spam folder is every marketer’s nightmare. The more your emails get marked as spam, the worse your email deliverability can get over time. That’s why they’ve adjusted their screening policies to better enforce email marketing best practices. These new policies will go into effect in February 2024.

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CAN-SPAM Email Marketing Domain Godaddy 80

Marketing Insider Group

JANUARY 9, 2023

Spam Score. Knowing how your root domains, keywords and spam score compares to competitors will also help you determine areas of your website that need improvement. Enhancing domain authority is one of the best ways to increase your business’s visibility and generate more traffic to your site. Ranking Keywords.

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Zoominfo

MAY 19, 2020

What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. Try it Now But is Spam Legal? What is a cold email?

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CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

Martech

FEBRUARY 29, 2024

A low-quality email database filled with inactive addresses, spam traps or people who never opted in can severely damage your email deliverability and sender reputation. This requires following current best practices and email regulations. This is already required in the European Union and a best practice in use worldwide.

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Practices Ad Building Privacy Policies Deliverability 117

Zoominfo

DECEMBER 12, 2019

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. Keep reading to learn all about spam traps and how to avoid them!

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Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Litmus

MARCH 13, 2024

In this blog post, you’ll learn how to QA and monitor your email with Litmus—using email client previews, spam testing, and more—to ensure your email looks and works as perfectly as you intended. Using this method also generates a spam test (more on that later)! Quickly jump from section to section using the left navigation.

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CAN-SPAM Marketing Automation Services Template Work Management 92

Webbiquity

APRIL 18, 2024

Business process automation is, hands down, one of the best technological innovations to come along in decades. But how do make the best use of it (or get started, if you’re still stuck in manual processes)? Avoiding spam: There’s a fine line between regular communication and spamming. Guest post by Eduard Klein.

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Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Vision6

JANUARY 15, 2024

are raising the bar to ensure a more secure email experience by tightening down on spam checks. to adhere to new guidelines, transforming email authentication and deliverability best practices from a nice-to-have to a MUST -have. To help protect inboxes from spam emails, Google and Yahoo! As of February 2024, Gmail and Yahoo!

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CAN-SPAM Domain Deliverability Click Rate 59

The Point

APRIL 29, 2021

The most common business case for using a separate email domain is that doing so can help protect a company’s main Web domain (companyname.com) from spam complaints, and thus minimize the chance of that same domain being blacklisted. Otherwise, service providers will interpret a high volume of emails from your new domain as spam behavior.

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Webbiquity

MARCH 14, 2019

Spam filters are continually evolving, and that can mean bad news for your business. Staying out of the spam folder is just the first step in getting your customers, the loyal as well as the new, to engage with your content and lead to communication or sale. Email Marketing To Protect Against Spam. Email Automation.

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Email Campaigns Cost Ideal Customer Profiles Campaigns 223

RebelMouse

NOVEMBER 9, 2023

Google's Best Practices Checklist for Delivering People-First Content The following checklist ensures you follow Google's best practices for delivering user-focused content: Is the information in the content new, reported, researched, or analyzed? Does a traffic drop after an update mean my site is considered spam?

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Lead Ranking Lead Scoring Google CAN-SPAM 105

Martech

DECEMBER 5, 2023

The best thing I could say about this email is that it gave me plenty of fodder for discussing what goes wrong when you turn your lead generation process to AI and automation. Harvesting names and contact info from websites or LinkedIn isn’t a best practice for anybody. What is a spam-tolerant mailbox? Out it goes.

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Marketing AI Marketing Automation Services CAN-SPAM Paid Search Agency 115

Martech

OCTOBER 30, 2023

Trust Landing on safelists is one of the best ways to ensure your messages are getting to your subscriber’s inbox. For example, knowing what inbox providers your audience members are using will give you insight into how they view and interact with your messages and what tactics work best to help you meet your email marketing goals.

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ClickDimensions

APRIL 25, 2024

As explained in our The Breakroom: Email Deliverability Explained blog , this term refers to “an email’s ability to deliver into your contacts’ inboxes, and not get caught in spam or blocked entirely.” Changes in deliverability standards have evolved as customers demand more personalization and an inbox free from spam.

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Email Marketing Deliverability CAN-SPAM Template 52

Martech

JANUARY 11, 2024

Historically, new brands — a CPG for instance — will send general ‘spam’ emails with ‘50% off.’ Instead, these policy changes reinforce the best practices that email marketers should already have in place. That being said, I’m not going to say whether or not that’s the best thing for companies.

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Email Marketing Marketing AI Enterprise Management Work Management 132

ClearVoice

MARCH 14, 2024

Consider the best practices below for creating email content. Analytics tools The best way to measure your email marketing campaign’s success is to use tools for tracking and analyzing email campaign performance. Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Act. Adhering to the CAN-SPAM U.S.

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Distribution Marketing AI Email Marketing Marketing Strategy 98

Martech

FEBRUARY 20, 2024

Forget nailing your value proposition, crafting eloquent email copy and avoiding spam filters. Best for: Time-sensitive offers or exclusive discounts. Caution: Don’t overuse them, otherwise your messages won’t pass email spam filters. And this isn’t because links are bad, but because spam filters won’t tolerate them.

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Urgency Marketing B2B Allocation CAN-SPAM 121