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Thought Leadership Best Practices: Research On How To Show Your Expertise

Marketing Insider Group

One of the best ways to gain trust and credibility is through thought leadership. We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research.

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3 Ways to Start Earning Links

Act-On

Here are a few tips for getting started: Organize your list and attack the best opportunities first. For example, you might learn that a topic related to AI performed well, so you pitch your SME as a podcast guest, discussing how companies use AI in email campaigns to increase response rates by 20%. Focus on backlinks quality.

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5 blog post ideas that take less than two hours to write

Biznology

Why not make your LinkedIn or Quora comments do double-duty? Here’s a rant I originally posted on LinkedIn that I repurposed on my blog (and yes, being able to repurpose a rant feels great). Tip #3: Interview an SME and upload the transcript. Have you given up asking your SMEs to write a blog post? Are you the SME?

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How to Budget for Your Content Marketing in 2020

Marketing Insider Group

When compiling your budget needs, it’s best to start with the goals you hope to accomplish with content marketing. If you are looking to switch platforms or add new ones, then you’ll need to do the research to see what best fits your needs and meets your fiscal limitations. Step One: Identify Your Goals.

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Searching for Expertise - LinkedIn Answers

Buzz Marketing for Technology

Yesterday I created a screen cast on LinkedIn for Finding Expertise. for Learning Professionals where someone said: I am currently trying to find a SME experienced with Moodle (a CMS/LMS) and WizIQ (synchronous web class technology). Connecting and scheduling a 30 minute call can often be the best.

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Goodbye Hallucinations, Hello AI Research: Advanced Tactics for Content Teams

Animalz blog

Reid Hoffman, cofounder of LinkedIn and former board member of OpenAI, offers a valuable insight in his book Impromptu. Find a Needle in the Digital Haystack Once you’ve finished broad research on a topic, you’ll need specific information: best practices, examples, statistics.

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How to get the most out of SME interviews

Velocity Partners

So, why does the thought of having a one-on-one conversation with an SME make your palms sweat? In this blog, we’re letting you in on what we do to prepare for and conduct SME interviews so we can get the most out of them. We reassure our SMEs: “This is just an informal conversation.” But it isn’t.

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