Biznology
AUGUST 30, 2017
Why not make your LinkedIn or Quora comments do double-duty? Here’s a rant I originally posted on LinkedIn that I repurposed on my blog (and yes, being able to repurpose a rant feels great). Tip #3: Interview an SME and upload the transcript. Have you given up asking your SMEs to write a blog post? Are you the SME?
Biznology
MARCH 31, 2017
Sometimes, an internal SME can act as part of the writing team. This strategy only works with the SME is engaged in the process, willing to write and can hit deadlines. Many SMEs can’t dedicate the time needed for constant production. Do LinkedIn posts drive more traffic (and conversions)? Publish on LinkedIn more often.
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WriteSpark
FEBRUARY 12, 2013
A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. Her tips also apply to finding writers through a LinkedIn or Google search. . If your ideal provider is a Hedge Fund SME (subject matter.
WriteSpark
FEBRUARY 12, 2013
A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. Her tips also apply to finding writers through a LinkedIn or Google search. . If your ideal provider is a Hedge Fund SME (subject matter.
nDash
NOVEMBER 3, 2021
SMEs : Many clients on nDash find it helpful for the writer (regardless of their own expertise) to interview an in-house subject matter expert (SME) to ensure that the whitepaper conveys the proper insights and expertise their audience expects. Notes: The prices shown here do NOT include design and layout work. How about the worst?
Industrial Marketing Today
JUNE 19, 2010
Creating engaging marketing content is NOT clever wordsmithing B2B marketing content that will truly engage you audience and nurture them until they are ready to make the purchase decision, requires more than just copywriting and/or hiring someone who can put a clever spin on words.
Directive Agency
JULY 26, 2016
Look at their Twitter, LinkedIn and Facebook feeds. The names and titles for each of the people who have given a testimonial – feel free to look these people up on LinkedIn to make sure they are real. Most of the in-house marketers that I have dealt with are generally SME’s (subject matter experts) within the organisation.
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