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How to Budget for Your Content Marketing in 2020

Marketing Insider Group

However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020. Not all content marketing efforts cost money.

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Thought Leadership Best Practices: Research On How To Show Your Expertise

Marketing Insider Group

Thought leadership is a content marketing approach that spotlights expertise to build credibility. Thought leadership content includes three vital attributes: expert insights, influence, and a point of view. And that comes from developing content that answers the questions your audience is asking. Quick Takeaways.

Insiders

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3 Ways to Start Earning Links

Act-On

Did you uncover a company’s most successful content? For example, you might learn that a topic related to AI performed well, so you pitch your SME as a podcast guest, discussing how companies use AI in email campaigns to increase response rates by 20%. Use this information to pitch a new angle on a high-performing topic.

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Using LinkedIn Publishing as a Fulcrum in your Content Marketing

DivvyHQ

Most content marketing programs are delivered via your owned media properties (ex: your blog), but LinkedIn provides a unique medium to demonstrate brand thought leadership and the expertise of your executives and staff. Check out this practical guide to get the most out of this unique social network.

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5 blog post ideas that take less than two hours to write

Biznology

Time spent: Less than an hour (maybe slightly longer if you decide to write new content). Why not make your LinkedIn or Quora comments do double-duty? Here’s a rant I originally posted on LinkedIn that I repurposed on my blog (and yes, being able to repurpose a rant feels great). Are you the SME? Time spent: 1.5-2

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Recipes vs. Movies: When to Use Storytelling in Content Marketing

Animalz blog

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. Storytelling is the holy grail for content marketers. They separate writers from mere marketers.

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How to build a killer content team

Biznology

Do you want to crank up your content success to a Spinal Tap 11? A 2016 Curata study found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. Building a killer content team isn’t a “nice to have” skill set. Publish on LinkedIn more often.

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