Best practices in SEO continue to evolve, particularly in the area of link building. Which tactics do the “experts&# believe will work best in 2011? What types of linkbait are  most effective at attracting natural links? Where can you find non-obvious link sources to pursue? How much is a link worth? How can you optimize the internal link structure of a website? Find the answers to these questions and more here in the best guides to SEO link building from the past year. How to Value Links? by Search Engine Watch. MORE >>

The latest Google slap dealt with individuals who used unnatural linking practices to achieve higher rankings. Once an individual is a member, he can write short articles and include a link back to his own site within the article. This made it look like a page on the webmaster’s site was being linked to by one of the blog sites in the network, which usually helped improve its ranking. Recently, Google decided to de-index many of these networks, which also affected all of the sites that the blogs were linking to. MORE >>

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 5 Best Practices for B2B Corporate Blogging October 25th, 2010 | By Roy Russo Standing out from the millions of blogs online can be a difficult task for marketers. As a best practice tip, make sure you mention your new blog posts on Twitter, FaceBook, and other social media outlets and have your employees syndicate the mention. 50 Ways To Make 2011 Rock 2. MORE >>

It’s not perfect by any stretch (the copy could use some improvement – more on that later) but many of the techniques on display are simple, straightforward best practices you can easily apply to your next lead generation campaign. In a very short space, the call to action ( download the guide ) is repeated 4 times – 3 times as graphic icons (the subtle arrow connotes action: a nice touch) and once as a text link within the body copy. Make the offer look like an offer. The free guide on offer is an ebook, a downloadable PDF. Misleading, you say? Perhaps. MORE >>

Here is one of the toughest marketing challenges I can imagine — engage customers with a medical practice, which of course is surrounded by patient privacy issues. To make things even more difficult, the practice specializes in cosmetic surgery — not a subject people usually want to pronounce in a public sort of way.  The medical practice deploys a variety of social media methods: Facebook. And a nice side effect of Truth-O-Meter Tuesday is that the practice has a growing collection of relevant videos on YouTube! Blogging. Even Worse Medicine. eBook. MORE >>