Anything Goes Marketing

FEBRUARY 25, 2007

Just for fun I went to the home page and saw the article: How to Test Email Landing Pages (More Easily). :) Testing in e-marketing is definitely important in terms of getting the most bang for your buck. In order to determine the true success of an A/B test, it's best to look beyond your open rates and pageviews.

Landing Pages 100

Landing Pages Tips PPC Open Rate 100

Anything Goes Marketing

MARCH 18, 2007

Here are some quick tips from the experts - Google that is - on how to improve your landing pages. Check out the Top 7 Landing Page Strategies on the Google Analytics blog. Tags: google , lead qualification , lead generation , landing page strategies. I found #4 interesting: "Using qualifying copy".

Lead Qualification 100

Lead Qualification Landing Pages Sales Qualified Leads Lead Ranking 100

Anything Goes Marketing

NOVEMBER 16, 2008

Here are my three Rs that I recommend to become the best eco-marketer you can be in a down economy: The Three Rs of Marketing and a Bonus R Reuse : In a down economy you need to reuse all of your marketing resources that you have out there and maximize your marketing investments. Optimize your landing pages by removing any unnecessary fields.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

MAY 12, 2007

Don't just put the title of the webinar on your landing page with a "Download now!" Most likely, they'll fill out a form (if it's simple) to get a PDF on your product. 72% of users said that a detailed summary of the white paper will encourage registration. What does this mean? link beside it.

Lead Qualification 100

Lead Qualification Sales Qualified Leads Webcast Generation 100

Anything Goes Marketing

JULY 4, 2010

This is typically done when visitors arrive on a landing page where they are encouraged to fill out a form to receive something in return (demo, white paper, webinar etc…). Tags: segmentation landing pages email marketing lead generation. Until next time.

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

SEPTEMBER 20, 2006

Pretty interesting considering how competitive paid search is and how Google has recently changed AdWords to include relevancy of the landing page as a factor. However, SEO did provide the best ROI as rated by marketers - better then paid search and house email marketing.

SEO 100

SEO SEM Adwords Landing Pages 100

Anything Goes Marketing

SEPTEMBER 4, 2006

After reading an inspiring article on ClickZ regarding effective landing pages , I've decided to look at ways to improve conversions on blogs. People that land on my blog can easily check out my other content. I've also added my most popular posts which demonstrates some of my best (or worst work). Blogger Beta 2.0

Traffic 100

Traffic RSS Blogger Eloqua 100

Anything Goes Marketing

JULY 23, 2006

One of the best practices that I preach for email marketers is to reuse content that you have on your site already. Why re-invent the wheel each time? I mostly talk about whitepapers, PR articles and archived webinars. What about flash demos that you may have created? Have a great product?

Video Marketing 100

Video Marketing Landing Pages PR Webinar Metrics 100

Anything Goes Marketing

JUNE 29, 2009

Dynamic landing page/microsite content.This is similar to the last point but typically is more flexible. There are many different ways to do this but the best time to deliver the right message is at a time that matches your customer’s buying process. Event triggered communication.

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

NOVEMBER 15, 2006

In this article he states: The key to developing an effective e-mail campaign is to remember that everything about your e-mail copy should be focused on one objective – getting the recipient to click through to your landing page. Everything else, including branding, product details and awareness, is secondary.

Conversion Rate 100

Conversion Rate Conversion Opt-out CAN-SPAM 100

Anything Goes Marketing

DECEMBER 21, 2009

Not using best practices or acting on lessons learned from past campaigns While this may be a given, you need to be continuously updating your skills to get the most out of your marketing campaigns. I also recommend testing your campaigns by using A/B and multivariate testing for emails and landing pages.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Anything Goes Marketing

FEBRUARY 18, 2009

The marketing and sales team need to be on the same page and be reading out of the same playbook so that everyone knows if a newly assigned lead is considered of high quality and should be prioritized. This is where strong coaching is needed in football to ensure everyone's head is in the game. I'll let you decide.

Lead Management 100

Lead Management Lead Ranking Lead Scoring Work Management 100

Anything Goes Marketing

FEBRUARY 12, 2007

Old Spice: Blogs at Their Best Here's what I liked about this blog: It's a real blog because I could leave a comment which made me happy. I loved his description of the left hand land " You don’t ride in it. Thanks Professor Stewart. Is your next post going to be "Green Means Go?". Old Spice is taking some blogging risks!

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Microsite Paid Search Agency 100

Anything Goes Marketing

MAY 28, 2006

Here are some home page tips that I've come across from my various reads as well as from my experience as a consultant (Ok, you can laugh now and make all of the rude remarks you want in the comment section about consultants): Top 10 Home Page Tips: What do you want to achieve?: Make sure there is buy in from all involved.

Tips 100

Tips SMB Consulting Newsletter 100