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Industrial Marketing Strategy Must Be Documented for the Best Results

Tiecas

A documented industrial marketing strategy is critical for success. Source ) Unfortunately, only 32% of manufacturing marketers have a documented content marketing strategy, even though one in four manufacturing marketers reported that their organization spends 25% to 49% of their total marketing budget on industrial content marketing.

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5 Best Practices for Industrial Web Design

Industrial Marketer

Much has changed in the industrial web design in the past two-plus years, driven mostly by the massive shift to digital research. So it’s no surprise that industrial buyers have high expectations when they visit your website. Read more » The post 5 Best Practices for Industrial Web Design appeared first on Industrial Marketer.

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How to Identify the Best Keynote Speakers in Your Industry (And Bring Them to Your Event)

Marketing Insider Group

Has your company tasked you with finding the keynote speaker for an upcoming industry conference? Even if you’re not a professional event planner, you can learn how to identify the best keynote speakers in your industry and entice them to accept your invitation. Here’s how to snag your industry’s top speakers.

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Infographic: Which Industries Have the Best Content Marketing?

Contently

we decided to break down our internal data to see how different industries were performing in 2017 across three key metrics: average attention time, engagement rate, and finish rate. In the infographic below, check out how three industries—finance, B2B, and tech—compare when it comes to performance metrics. How do you match up?

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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

For many of us, that means we must become great educators and provide the best answers for our prospects at every stage of their journey. So the question is: Will you choose to be an educator in your industry? What videos work best to engage your buyers at each stage. Why top-of-funnel "explainer-style" videos aren't enough.

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4 Best Practices to Supercharge Your Sales With Wholesale Industry Email Marketing

Fount Media

The B2B wholesale industry is a vast and diverse marketplace, encompassing everything from agricultural products to electronics, office supplies, and even industrial equipment. It plays a crucial role in connecting manufacturers, distributors, and retailers, providing them with access to the products they need to run their businesses.

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12 Fantastically Diverse Newsletters in the A/B Testing Space: Micro Hits of The Best in the Industry, Delivered to Your Inbox

Convert

Courses lay the foundation but our industry is protean. Keeping a finger on the pulse of breakthroughs, new technologies, debates, and research is the best way to stay immersed in optimization (which is a less a career and more a way of life). This newsletter is the best (free) way to do that — one step at a time.

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

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Best Practices for Selling to Government Agencies

MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. However, there are key differences between selling to a customer or business and selling to the government.

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Connect, Care, Convert: Secrets to Establishing Trust with Niche Markets and Turning Them Into Clients

Speaker: Lynnette Khalfani-Cox, The Money Coach®

Niche markets represent a huge opportunity for the financial services industry in America. From college students and women to communities of color and low-to-moderate-income households, niche populations have specialized financial needs – but they often underutilize many valuable financial products and services.