KoMarketing Associates

APRIL 7, 2021

For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. So now that we’re clear on that, let’s walk through ten demand generation best practices for 2021. This is another best practice pulled from… pretty much any marketing strategy ever. Do the best you can.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Hubspot

JULY 5, 2021

In middle school, my best friend and I used to have a show on YouTube where we performed a dare from our audience each week. In this post, let's review some of the best video hosting sites for your business. If you're a HubSpot customer, you might already have access to HubSpot's video hosting, creation, and management tool.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

Hubspot

FEBRUARY 7, 2020

But let’s be honest, distributing equity in a startup isn’t an intuitive process. And 100% ownership isn’t always the best way to go if you want to see your business truly grow. How to Distribute Equity in a Startup. Though this is common, you can implement the vesting schedule that works best for your business.

Startups 81

Startups Distribution Allocation Bandwidth 81

Hubspot

OCTOBER 15, 2020

It’s in delivering that third element that distribution strategy comes in. Your biggest concern was how best to display the products to entice visitors into buying. An optimized distribution strategy, then, has never been more critical to businesses. Read on to find out: What a distribution strategy is. Image Source.

Distribution 69

Distribution Optimization Marketing & Strategy Work Management 69

Hubspot

APRIL 19, 2021

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. However, not having it figured out is what ultimately led to a 271% increase in downloads for season six of HubSpot's podcast, Skill Up.

Hubspot 82

Hubspot Cost Per Thousand CPM Cross-Selling 82

Valasys

JUNE 20, 2023

It is easy to create engaging content with apps, schedule blog posts, automate content distribution, speed up your website, and make content profitable. But what are the best apps in the market for this purpose? HubSpot Marketing Hub There are either many point solutions to handle, or powerful tools that are inaccessible.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Tools 52

Rev

AUGUST 30, 2023

In this blog post, we’ll look at 7 sales enablement best practices that you can implement to optimize your sales team’s performance and remain profitable no matter what happens with the economy. Plus, by having content tailored to each stage, you’ll be able to track which pieces work best for your buyers.

Practices 78

Practices Work Management Marketing Management Best Practices 78

Hubspot

AUGUST 18, 2017

Long gone are the days of the old publish-and-pray method of content distribution. Today, planning the actual distribution of the content you've spent so many hours and resources expertly creating is just as critical to your marketing strategy as the quality of the content itself. The Content Distribution Strategy Experiment.

Distribution 78

Distribution Marketing Proposals Work Management Content 78

Lake One

OCTOBER 13, 2023

Sales reps identified new opportunities through 1:1 coordinated efforts, offline engagement strategies, and segmenting the accounts to have an equal distribution of the required resources to get the job done. We’ve modeled some of these best practices, and B2B organizations can unlock new success and revenue generation levels.

Account Based Marketing 75

Account Based Marketing Case Study Case Studies Studies 75

Hubspot

MAY 7, 2019

At HubSpot, we’ve observed a shift in how our customers orchestrate software and piece together their tech stack. As we move from an “all-in-one” suite into an “all- on -one” platform, we’re laser-focused on providing our customers the flexibility and autonomy to choose the integrations that work best for them. CoSchedule. RoboAuditor.

Hubspot 76

Hubspot Advertising Agencies Outgrow Lead Scoring 76

Hubspot

SEPTEMBER 5, 2018

I love the funnel so much that my team at HubSpot was literally called the Funnel team, and the opening slide of my global team kickoff this year was a photo of about 25 funnels. Trust is at an all time low, it’s harder to get distribution on Google and Facebook, and prospects are doing far more independent research than they ever have.

Top of Funnel 78

Top of Funnel Hubspot Lead Ranking Word of Mouth 78

SmarkLabs

JUNE 10, 2020

HubSpot is a powerful tool that can handle almost all of your sales and marketing needs. This is where HubSpot’s powerful workflow automation comes into play. Now, there is a difference between “workflows” and “sequences” in HubSpot that many people get confused about. In fact, marketing automation can lead to a 14.5%

Hubspot 52

Hubspot Lead Ranking Lead Scoring Sales Qualified Leads 52

Hubspot

FEBRUARY 6, 2019

This time last year, we put a stake in the ground by announcing that HubSpot was building a centralized platform. To help our customers grow better in this environment, HubSpot is evolving from an “all-in-one” suite into an “all- on -one” platform. Traveling back to Seattle from inaugural @HubSpot Connect partner day.

Marketing Automation Services 77

Marketing Automation Services Hubspot Paid Search Agency Advertising Agencies 77

Hubspot

JANUARY 14, 2019

Video Distribution Checklist. For some best practices for video in email, and some cool examples, check out this post on why video and email is the perfect marketing combo. When distributing your videos, social channels are your best friend. One of the first spots you'll want to upload to is YouTube. Email Signatures.

Distribution 76

Distribution Video Marketing Advertising Agencies Multi-Channel 76

Martech

SEPTEMBER 8, 2023

The week’s AI news started with a bang as both HubSpot and Salesforce rolled out new implementations. Tailored cross-channel content creation: This allows marketers to create personalized content for each audience segment, which can be distributed across multiple channels. Not strictly martech, but interesting.

Amazon 115

Amazon Ideal Customer Profiles User-Generated Content Outreach 115

Hubspot

DECEMBER 28, 2020

Working Remotely: Secrets to Success for Employees on Distributed Teams. On March 20th, I left HubSpot's Boston office with my monitor and keyboard. Buriticá and Womersley draw on their experience as leaders of distributed engineering teams at Splice and Buffer, respectively. By Teresa Douglas, Holly Gordon, and Mike Webber.

Work Management 101

Work Management Peer-to-peer Best Practices Act-On 101

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. The best way to find inspiration is to look at other content that is performing well on the platforms you intend to use. Vidyard suggests the following thumbnail best practices to inspire clicks: Declutter.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

JULY 11, 2017

Here at HubSpot, we take culture pretty seriously. I had been thinking a lot about mobile, and how it could play a role in our inbound recruiting efforts at HubSpot. Tell us about your order from India Quality Restaurant," I wanted to know: How could we recreate that kind of seamless experience for HubSpot’s candidates?

Hubspot 0

Hubspot Work Management Marketing Management Mobile Marketing 0

Contently

MARCH 11, 2020

HubSpot does a nice job emphasizing this process in its eight-step case study guide. And you’ll want to discuss distribution so everyone is comfortable with how to share the finished product. Sometimes the best case studies don’t get the attention they deserve due to crammed spacing or too much text.

Case Studies 210

Case Studies Case Study Studies Paid Search Agency 210

Marketing Insider Group

JUNE 19, 2023

Google Analytics is always a good starting point, but look into others, such as BuzzSumo, HubSpot, Ahrefs, and Yoast. Here, you’ll determine the content quantity, frequency , topic distribution, and quality. Monthly reviews and reporting often yield the best results to build momentum.

Analysis 285

Analysis Top of Funnel Advertising Agencies Content 285

ClearVoice

MAY 10, 2024

And more than half also struggle to effectively distribute the content they do create. With the right content and distribution channels, you can build a powerful brand story that resonates with stakeholders and the public alike. Some of our favorites include: WordPress Hubspot Google Analytics Semrush Slack Smartsheets , Monday , etc.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Optinmonster

FEBRUARY 5, 2020

Best Marketing Automation Solutions for Social Media Marketing. Best Marketing Automation Solutions for SMS Campaigns. Best Marketing Automation Solutions for Lead Generation and Analytics. Best Marketing Automation Solutions for Omnichannel Marketing. 14 of the Best Marketing Automation Tools. Let’s jump in!

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

ClickZ

JUNE 15, 2020

CRM tools like HubSpot and Salesforce Einstein have AI features like predictive analytics and machine learning built in. DAM platforms enhanced with AI capabilities help to streamline and automate many aspects of managing distributed content such as images, video, and other media.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Dig deeper: 9 best practices for AI tools in content creation 2. In these situations, AI is a brainstorming partner that never lacks suggestions.

Marketing AI 93

Marketing AI Content Marketing Enterprise Management Planning 93

SmartBug Media

FEBRUARY 16, 2024

The mechanism you ultimately choose to host a customer feedback initiative will depend largely on your target audience and business objectives, but a few widely used customer feedback tools include: Survey tools : HubSpot Service Hub , SurveyMonkey, and Google Forms are a few easy-to-use tools for creating and distributing surveys.

Tips 59

Tips Customer Satisfaction Merchandising Opinions 59

The Lead Agency

MAY 18, 2022

HubSpot’s research shows that four of the top six channels consumers use to watch video are social channels and 60% of consumers preferred video posts before written content or articles when researching. Popular B2B video types and how they best target the different stage/s of the B2B marketing funnel. Conclusion.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

The Lead Agency

MAY 18, 2022

HubSpot’s research shows that four of the top six channels consumers use to watch video are social channels and 60% of consumers preferred video posts before written content or articles when researching. Popular B2B video types and how they best target the different stage/s of the B2B marketing funnel.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

chiefmartech

SEPTEMBER 20, 2022

The thousands of specialist apps on the martech landscape, the thousands of firms blending software and services, and more customers building customizations to their martech stack are all doing so around major platforms such as Salesforce, Dynamics, and HubSpot. Disclosure: I manage HubSpot’s platform partnerships.).

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

Whale Pages

JULY 22, 2020

8 Best Software Explainer Videos | 2020. We’ve compiled a list of the best of the best for you below.” Huge software companies like HubSpot and Slack can afford to invest in polished, expensively produced custom explainer videos that don’t even show one screenshot of their product, They can do this 1.

Budget Programs 52

Budget Programs Software Features Video Marketing 52

Vidyard

DECEMBER 10, 2019

Consider this is an opportunity to learn from the best. So without further adieu, here are some of the best examples of video marketing campaigns and programs from B2B in 2019! Content marketing platform Uberflip gets the Oscar for best original script in a B2B marketing video, hands down. Put Your Videos to Work. Sign Up Free.

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

SmarkLabs

JUNE 13, 2022

There’s a lot to navigate when searching for the best marketing practices for your emerging company. Graphic: HubSpot. This is the best place to start as you build your marketing program. Distribution. Create a plan for how to distribute and promote your content, such as through email, social media, and paid advertising.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Hubspot

JANUARY 28, 2020

Here are some of the best sales funnel software available and some insight into whether they might be right for your business. HubSpot Growth Platform. Beyond that, HubSpot’s Growth Platform has everything you need to accommodate all of your business’s marketing, sales, and service needs — all with an exceptional CRM at its core.

Marketing Automation Services 65

Marketing Automation Services Budget Programs Top of Funnel Enterprise Management 65

Hubspot

MAY 2, 2019

Not only is it a simple way to distribute your content, but it can also help you better understand what type of content is resonating with your target audience so you can optimize your content strategy. Beyond content distribution, an email newsletter can also help generate paying customers for your business.

Marketing Automation Services 101

Marketing Automation Services Best Practices Newsletter CAN-SPAM 101

Hubspot

MAY 29, 2019

The best way to minimize extraneous time spent on simple tasks is to outsource that work to a third party -- in this case, a group scheduler. Here, we're going to explore some of the best group scheduling tools you might use to create a more effective scheduling process. HubSpot Meetings. Price : Free.

Tools 95

Tools Enterprise Management Best Practices Work Management 95

Hubspot

MAY 8, 2019

There are a myriad of options to choose from when it comes to software providers -- to help you find the best, we've cultivated a list of the best survey and questionnaire software in 2019. Be shareable and distributable. The tool is easily customizable, and allows you to choose the best type of survey for your goal.

Customer Surveys 78

Customer Surveys Software Tools Marketing AI 78

ClearVoice

JULY 22, 2019

In this article, we will provide a brief review of the three best email tracking apps available today — namely HubSpot, SalesHandy, and Mailtrack — highlighting the different strengths and limitations of each. This activity is then stored in your HubSpot CRM. Top 3 email tracking apps: pros and cons.

Email Marketing 76

Email Marketing Planning Best Practices Work Management 76

Lake One

JANUARY 20, 2020

Rather than inundate you with a list of 100 of the best B2B lead generation tools, we’re going to keep it focused. When you’re ready to scale and want a more unified view of your lead generation activity, Hubspot is the way to go. It makes personalized video super easy to produce and distribute. Seven, not a hundred.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Generation 52