Engagio

AUGUST 16, 2021

In this episode of “I’m thinking of…,” I sat down with Jon Miller, CMO and CPO at Demandbase, to discuss why it’s crucial for companies to apply Account-Based Experience (ABX) to their growth strategies. But there is and has always been a fatal flaw in the approach, which Demandbase CMO and CPO Jon Miller likens to fishing with spears.

CPO 71

CPO Account Based Marketing DemandBase B2B Thought Leadership 71

Tomorrow People

FEBRUARY 2, 2018

In this edition, we’ll be giving you the lowdown on how to conduct yourself in order to get the best out of onboarding processes. The best writers are the ones that are willing to sweat. The best content marketing agencies will arrange a series of sessions throughout the onboarding process. So who’s on your content team?

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Metadata

OCTOBER 6, 2021

And targeting your audience with paid social media campaigns is one of the best ways to do that. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? Which images work best? It’s best to look at this when you’re experimenting with several ads, creative, etc.,

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Metadata

DECEMBER 5, 2023

I’m talking about: Designing your ads and writing copy Building your audiences in Metadata Creating your landing pages and making sure the forms are working Finalizing any assets, like ebooks, webinars, and whitepapers I see a lot of experimentation strategies, and the best ones all have one thing in common: They evolve quickly. Try new ones.

Cost per Lead 52

Cost per Lead CPL Paid Search Agency Ads 52

Martech Advisor

JANUARY 28, 2020

Since 2007, January 28 is celebrated as Data Privacy Day (also known as Data Protection Day in Europe) to cultivate awareness about safeguarding data and introducing data protection best practices. Create a privacy-experience : Data protection regulations and agreed-upon best practice can help you get closer to your consumers.

Privacy 99

Privacy Loyalty Work Management CPO 99

Webbiquity

JUNE 8, 2020

Recruiters need to determine which applicants’ qualifications best match the job requirements before scheduling interviews. Pay attention to these details to make sure that you only select the best candidates: Clear contact details including phone number, email address, and location.

Marketing AI 136

Marketing AI Tips Work Management CPO 136

Martech

FEBRUARY 17, 2022

“QR codes are still fairly new but having ‘scan rate’ reporting provides directional indication of engagement and attention in a similar way that CTR does for digital ads,” Curt Larson, CPO at omnichannel SSP Sharethrough. One sign of the increased attention in QR codes is that the company recently launched a new CTV Dynamic QR Codes product.

Advertising Channels 102

Advertising Channels Campaigns CPO CTR 102

LeanData

JANUARY 27, 2023

Atrium’s Jason Heidma served as the moderator, directing questions toward LeanData CEO Evan Liang, Salesloft CPO Ellie Fields and Candor IQ CEO Haris Ikram. Ellie Fields said, “When you have a big problem you are motivated to solve because you don’t want to lose a customer, that’s one of the best places to be.

Allocation 52

Allocation CPO Marketing Management Terms and Conditions 52

Metadata

OCTOBER 6, 2021

And targeting your audience with paid social media campaigns is one of the best ways to do that. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? Which images work best? It’s best to look at this when you’re experimenting with several ads, creative, etc.,

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Mereo

NOVEMBER 29, 2018

The best sales kickoffs are oriented around one simple and powerful objective: enabling salespeople to engage more effectively with the customer. While the CEO, the CPO and the CMO all can and often do contribute to the sales kickoff meeting, this is a sales meeting. Too often, sales kickoffs get hijacked by marketing or product teams.

CPO 34

CPO Best Practices Lock-In CMO 34

Seismic

DECEMBER 20, 2021

In this interview, Seismic CPO Krish Mantripragada discusses artificial intelligence, machine learning, and how businesses can capture every revenue opportunity with AI-guided selling. One of the best places to work. AI-guided selling is the future. Is your company ready? How forward-looking organizations get enablement right.

CPO 52

CPO Thought Leadership Sales Cycle Training 52

Seismic

OCTOBER 24, 2023

I also had the chance to dive into Seismic Knowledge and hear about some best practices from our customers at Five 9, PTC, Bank of America, and Faro. Instead, it’s best to enter the storm and do the hard thing. Together, we’re shaping the enablement function that we know today,” he said.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

Choozle

MARCH 27, 2019

Mainly, the required mental energy is best divided into six-hour segments.) Finally, we wanted to have one external set of eyes, so after validation, each team was given six minutes to pitch to our experts (CEO & CPO) and a special guest… the mom of one of our employees!

CPO 49

CPO Validation Bandwidth Design 49

Martech Advisor

JANUARY 6, 2020

TONIK+ is excited to be part of such a dynamic ecosystem, and we hope you’ll join us on the journey to better content, writes, Chris Graham,CPO/GM,TONIK+. Driverless cars are pushing the future of innovation in the space, with best in class tech for real time analysis making its way into media (source here).

Trends 53

Trends Video Marketing CPO Allocation 53

Aberdeen

DECEMBER 21, 2022

Another important topic discussed at the event by numerous speakers, including Bodner, Jaime Meritt, CPO and Rob Scudiere, CTO was the Verint Engagement Data Hub.

Marketing Analytics Tools 40

Marketing Analytics Tools CPO Work Management Marketing Management 40

SendX

NOVEMBER 8, 2019

According to HubSpot, Tuesday is the best day to send sales emails, followed by Monday and Wednesday, while the best time to send an email is between 8am and 10am, and 3pm and 4pm. These emails should contain different content topics, as content relevant to a CTO probably won’t be appropriate for a CPO, for instance.

Open Rate 263

Open Rate Practices Best Practices CAN-SPAM 263

Tomorrow People

FEBRUARY 2, 2018

In this edition, we’ll be giving you the lowdown on how to conduct yourself in order to get the best out of onboarding processes. The best writers are the ones that are willing to sweat. The best content marketing agencies will arrange a series of sessions throughout the onboarding process. So who’s on your content team?

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Allocadia

JUNE 13, 2019

Allocadia co-founder and CPO Katherine Berry knows that “regardless of the exact ROI approach you take, it’s essential to have an accurate view of both the R and the I.” If your marketing team hasn’t formalized a process to map investment against revenue and improve performance, now is the best time to get started.

Budget Programs 40

Budget Programs Marketing Budget Creation Marketing Budget Planning 40

Allocadia

OCTOBER 4, 2018

Allocadia co-founder and CPO Katherine Berry knows that “regardless of the exact ROI approach you take, it’s essential to have an accurate view of both the R and the I.” If your marketing team hasn’t formalized a process to map investment against revenue and improve performance, now is the best time to get started.

Budget Programs 40

Budget Programs Marketing Budget Creation Marketing Budget Planning 40

Adobe Experience Cloud Blog

JANUARY 8, 2013

Is this the best time of day to hold the event? Of those, 699 were the people we considered in-profile prospects worthy of pipeline development (and of those, 151 were considered the best “super-targets”), 32 were current leads or sales leads, 130 were current opportunities, and 408 were current customers. Best: Pipeline Measurements.

ROI 48

ROI CPO Allocation Event Marketing 48

Metadata

SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. This is why the best demand gen marketers will soon be the ones who’ve reduced their reliance on other teams from a data standpoint and taken full ownership of their data.

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52

Terminus

NOVEMBER 13, 2019

When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. As a product creator and innovator, I wanted to plant my flag in the next wave of leading B2B MarTech solutions and create something special with Terminus.

Top of Funnel 20

Top of Funnel Account Based Marketing Lead Ranking Marketing Qualified Leads 20

Lenny's Newsletter

AUGUST 15, 2023

Outbound sales is consistently the best signal for validating your idea (versus friends using your product, incubator batch-mates, or investor leads). Art by Natalie Harney. Forty percent (nearly half!) of the companies I spoke with went through at least one failed idea before discovering something that worked. total crap?

Validation 52

Validation Startups CPO B2B 52

Lenny's Newsletter

AUGUST 8, 2023

” — Eilon Reshef , co-founder and CPO David Hsu, the founder of Retool , found himself building the same product over and over at each company he worked at: “Perhaps a little-known fact is that I had actually started a couple of other companies and products before Retool. Art by Natalie Harney. That’s insane.

Startups 52

Startups Work Management CPO Enterprise Management 52

Mereo

DECEMBER 21, 2023

This approach is consistent with Mereo’s mantra of Seek to Serve, Not to Sell ® which remains the best advice for B2B sellers in the turbulent year ahead. By solving customers’ technology problems, we become their partner in helping their businesses thrive and grow.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Hubspot

JANUARY 11, 2013

While at first glance it appears they are just trying to engage with fans and their cookies, it's clear from a marketer's eye that they're actually collecting research on which of their products is best! I created the same concept for a belief near and dear to our CPO David Cancel -- you have to work with swagger to succeed.

Template 28

Template Brand Identity Branding CPO 28

Metadata

JANUARY 8, 2024

Marketers are constantly talking about wanting to have a seat at the table, and I think that the best way to do that is to go build yourself a better chair to sit on.” Just tell Optimizer which metrics matter to you—whether that’s CPL or CPO—and let our technology automatically move your budget to the top-performing ads.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Mereo

MAY 25, 2023

Salespeople will quickly determine the best way to maximize their interests just like a customer or prospect will strive to minimize their cost. Previously we laid the groundwork for an effective pricing strategy , setting goals and gathering key inputs. Now it is time to take the final steps toward your ultimate pricing power.

Pricing 36

Pricing Price Bundling Marketing Management 36

Martech Advisor

NOVEMBER 7, 2019

Sugar not only is repositioning themselves as a CX platform, but adding a time coefficient layer to that platform to allow their customers to “rewind history, play history forward, and analyze that to find anomalies and patterns using machine learning techniques”, according to Sugar CTO/CPO Rich Green.

CRM 46

CRM CPO Intent Acquisitions 46

PathFactory

FEBRUARY 19, 2020

Dead-ends that don’t suggest a “next best asset” to read. Since platforms like Amazon are setting the standard for all buying experiences, it’s helpful to examine exactly how they create a best-in-class experience, so you can borrow their best tactics and apply them to B2B. Content that isn’t on the website at all.

Marketing Websites 69

Marketing Websites CPO Amazon Top of Funnel 69

Seismic

MARCH 11, 2021

For several years, Seismic has hosted the event to give customers an opportunity to share their journey, successes, and best practices. Krish Mantripragada will share the Seismic product roadmap before sales enablement leaders from Citrix and Philips share insights and best practices to maximize the value of the Seismic platform. .

CPO 52

CPO Co-Registration Thought Leadership Storytelling 52

Martech Advisor

DECEMBER 16, 2019

In spite of most of these technologies being vastly overhyped, one technology has stood along in truly redefining the way we advertise: Machine Learning, says, Chris Graham, CPO/GM, TONIK+. The (Near) Past. Scene resonance by the audience, including gender, age, and location. Efficacy across platforms, devices, and video durations.

Advertisements 85

Advertisements Advertising Video Marketing CPO 85

Mereo

JANUARY 6, 2022

Take the time to understand what is different now to prepare to serve your buyers best throughout the year and beyond. Turn to your client advisory board (CAB) to speak directly to your buyer personas and ask them what needs to change and what is most important to them in their buying journey. PUT BUYERS FIRST IN 2022.

B2B 45

B2B Buyer's Journey Buyer Personas B2B Sales 45

Mereo

SEPTEMBER 15, 2022

Client stories and references are still the best sales tool. PLG is not effective without satisfied buyers and clients advocating for your solution. Take the time and expense to build an effective client reference base or rating system to capture and position success. PLG AS PART OF THE SOLUTION MANAGEMENT STRATEGY.

Work Management 36

Work Management Marketing Management Product Lead Ranking 36

ClickZ

OCTOBER 27, 2020

Even with the best algorithm, you’re optimizing, not to an absolute optimum, but to something else. Jon Miller is the CPO at Demandbase. “My typical push is to go as far down the funnel as possible,” says Gediehn. An important data point to add is the true lifetime value of a customer.”.

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Automation Work Management 133

Tomorrow People

FEBRUARY 27, 2018

If your CPO and CMO are arguing endlessly over every draft, decide whose views better represent your offer and communicate your final word to them. Just make sure you do your best to collect all feedback from your content committee, validate it, ask us to act on it, and approve it. These guys are the best in the business.

Paid Search Agency 176

Paid Search Agency Advertising Agencies Work Management Ad Agencies 176

Valasys

APRIL 5, 2019

With Integrate and Akkroo, our customers will understand how in-person events contribute to pipeline and revenue while having access to a best-in-class, global solution for collecting, processing, and managing event leads at scale,” he further added. Akkroo’s Approach to Event Lead Capture & Processing.

CPO 49

CPO Enterprise Management B2B Top of Funnel 49