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B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #6: Nurturing Triples Marketing’s Return

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Per Julie Schwartz, senior vice president, research and thought leadership at marketing research, consulting and training firm ITSMA : “It’s widely believed that 60% to 70% of the buying process is over before prospects want to engage with a salesperson. Nurturing is about talking to your prospective clients at every stage in the sales cycle.

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Get 3X B2B Marketing ROI by Nurturing Leads

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Here’s what Julie Schwartz, SVP at marketing research, consulting and training firm ITSMA says: “It’s widely believed that 60% to 70% of the buying process is over before prospects want to engage with a salesperson. CEOs who want their marketing and sales teams accountable and aligned--and as efficient as possible. See more …”.

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Changing the Sales Conversation [PowerViews LIVE Highlights]

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Credited as the visionary and leading authority of the consultative sales movement, Linda is also a best-selling author of 10 books, including the recently released Changing the Sales Conversation. Consultative selling is need-based—thus creating the need for a new sales language. Today it’s about producing business results.

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4 Tips to Power up Prospecting in 2015: #2 Commit to It!

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In part 1 of this series, I introduced Mike Weinberg—sales coach, consultant, and author of the book New Sales. From his consulting experience, Mike has found the number one reason companies struggle to pick up new business is that the people responsible for bringing in new business just aren’t doing it. Simplified.: Mike’s answer?

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Why Sales Needs Fewer Leads

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In our experience, best practices suggest that a separate group, inside or outside the company, needs to take control of the vital lead development function. If you are inspecting outcomes and conducting in-depth analysis at every step, you can substantially improve results. Whose job is lead filtration, qualification and development?

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Lead Nurturing: Triple Your Marketing Return

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Per Julie Schwartz, senior vice president, research and thought leadership at marketing research, consulting and training firm ITSMA : “It’s widely believed that 60% to 70% of the buying process is over before prospects want to engage with a salesperson. Nurturing is about talking to your prospective clients at every stage in the sales cycle.

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4 Tips to Power Up Prospecting in 2015: #1 Believe it Works!

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I was particularly impressed with the first speaker Mike Weinberg—sales coach, consultant, and author of the book New Sales. Secondly, it’s hard to be perceived as a consultant and value creator when you arrive so late to the party. Earlier this year I sat in on the 2015 Virtual Sales Kickoff hosted by my friend S. Simplified.: