Webbiquity

FEBRUARY 21, 2023

Influencer marketing has become a really big deal in a relatively short time. According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. As an industry, influencer marketing has grown by nearly a factor of 10 in that time, from $1.7 billion in 2016 to $16.4

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Webbiquity

MAY 6, 2020

With so many channels available to interact with customers, it has become a measure of the ongoing practice of brands anticipating their customers’ needs and keeping in touch with them. While 93% of B2B marketers use email as a marketing channel and 92% use social media, just 75% of B2B enterprises have blogs.

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

Webbiquity

DECEMBER 18, 2018

On June 28th, 2011 Google Plus was launched with great fanfare. The full weight of Google, a $700+ billion behemoth, pushed to make the new social media platform a success. The business world is littered with examples of companies that have struggled to enter a new market. A red ocean is an established market.

Training 214

Training Planning Work Management Marketing Management 214

Webbiquity

MARCH 11, 2019

Considering more than 90% of online purchases start with a search engine, and nearly 60% of B2B marketers say organic search generates more leads than any other marketing tactics, your number one digital marketing goal should be getting your site onto the front page of search engines.

SEO 221

SEO Tips Marketing Proposals Work Management 221

Webbiquity

AUGUST 18, 2020

If you are involved in planning and producing online events—and you’re ready to venture beyond standard tools like WebEx, Zoom, and Google Meet—here are 22 alternatives that can help take your event to a whole new level. Leading Edge Virtual Event Platforms. Total reviews: 339. Total reviews: 156. Average user rating: 9.35.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

JUNE 25, 2019

Limiting the authority of CSRs, on the other hand, leads to frustration, high turnover (among both CSRs and and customers), and ultimately damage to the brand image. Keeping these best practices and golden rules of customer service in mind can help you attract and retain both talented CSRs and good customers.

Rules 229

Rules Optimization Cable Gartner 229

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

AUGUST 19, 2016

Content marketing and SEO are often written about and addressed separately. There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

Webbiquity

JUNE 4, 2019

Here’s the story of how Adam Hempenstall and his team turned their vision of faster, easier proposals into an elegant yet practical tool. Beyond that, it was vital to the developers that no matter where a client opened the proposal and on what device, it always looked it’s best. The Product. The Launch.

Marketing Proposals 133

Marketing Proposals Work Management Marketing Management Software 133

Webbiquity

SEPTEMBER 4, 2018

Broad availability of simple self-service interfaces has boosted the market for B2B ecommerce. B2B brands need to charge up their marketing strategies to stay ahead in the market. Here’s a look at five of the biggest B2B marketing trends that are powering ecommerce. Increase in the Millennial Audience.

Marketing AI 202

Marketing AI Enterprise Management eCommerce Work Management 202

Webbiquity

OCTOBER 18, 2016

Marketers who blog consistently are far more likely to see positive ROI and generate significantly more leads. The best musicians practice on a regular schedule. That said, there’s no magic formula—do whatever works best for you. Do whatever works best for you. 2) Persistence requires discipline.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

Webbiquity

APRIL 14, 2011

Trying to time the market just doesn’t work. If you’d been out of the market and missed just the ten best trading days over the past 20 years , you’d have given up half of the total return. I know I’m not smarter than the market.&#. . “I encourage clients to invest for the long term.

SEO 100

SEO CAN-SPAM Lead Scoring Lead Ranking 100

Webbiquity

OCTOBER 9, 2018

Here are four areas where your business can benefit from using personalization in your digital marketing. Personalization in Email Marketing. For more guidance on effective email marketing and personalization, check out these email marketing tools and other posts here on email marketing best practices.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Webbiquity

MAY 4, 2021

More will turn to Google. That’s the essential insight behind influencer marketing, which began to really take off in late 2015. Marketers started making efforts to identify the most influential people online in their market space, reach out to those individuals, and build business relationships. The Discussion.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Webbiquity

SEPTEMBER 9, 2013

According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.” But what does it mean?

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Webbiquity

FEBRUARY 7, 2010

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Here are some best practices to optimize your results from SEM campaigns: 1. Write your ads.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Webbiquity

JANUARY 30, 2012

WordPress is not only the most popular blogging platform , but is increasingly becoming a leading website content management system (CMS) as well. How did WordPress emerge as the leading blog platform? Get the answers to those questions and more here in a dozen of the best posts and articles about WordPress from the past year.

CMS Development 100

CMS Development Best Practices Marketing Analytics Tools Lead Scoring 100

Webbiquity

FEBRUARY 25, 2011

Done properly, search engine marketing (a.k.a. Discover the answers to these questions and others here in seven noteworthy search engine marketing guides from the past year. My Best Advice on Improving Your Google & Yahoo Quality Scores by PPC Hero. How to quadruple a conversion rate by Google Website Optimizer Blog.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Webbiquity

SEPTEMBER 9, 2014

Employee advocacy not only has the ability to acquire new leads, but also can help create original content and bump your search rankings on Google, Yahoo, and MSN…Prospective clients are more likely to recognize your brand when you’ve got a network of employee advocates helping to sell your product through social media. .”

Business 100

Business Enterprise Management Paid Search Agency Social Media 100

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. And now, the stats!

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

DECEMBER 5, 2011

But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). But Google’s recent algorithm changes (which Bing and other search engines will most likely try to mimic) favor fresh content , as least for certain types of searches.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Webbiquity

JULY 1, 2013

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence.

Online Marketing 100

Online Marketing Trends Lead Scoring Lead Ranking 100

Webbiquity

APRIL 7, 2010

How can search marketers use techniques like testing and keyword match types to improve results? What are the best ways to reduce the bounce rate from landing pages? Get the answers to these questions and many others here in more of the best articles and blog posts on search engine marketing (SEM) from the past year.

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. Optimize company news for SEO benefit?

PR 100

PR Tools Tips Blogger 100

Webbiquity

SEPTEMBER 24, 2012

The best ideas are good ones, of course, but even interesting ideas that don’t ultimately make it into production are important and show that you have, well, passion for the business. And having an active presence on sites like YouTube, Pinterest and Google+ doesn’t hurt. How can you not be passionate about that?

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

Webbiquity

SEPTEMBER 7, 2010

Effective lead nurturing is crucial to successful b2b marketing. Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.”

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. LinkedIn Tips and Best Practices. Which common mistakes should you avoid?

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

OCTOBER 6, 2020

When five top SEO experts answer 10 challenging, in-depth questions about SEO best practices on a panel, the result is an outpouring of SEO wisdom in a concise package. And tips about which old, dodgy, or just plain ineffective tactics are best avoided. Google is enabling mobile-first indexing in early 2021 for all sites.

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

Webbiquity

OCTOBER 4, 2022

Here’s an example of one possible (and common) scenario to show how the application of the five whys might play out in digital marketing. There could be any number of reasons, from finance or investment decisions to competitive developments or changes in the market. Why aren’t there enough sales leads? Partnerships.

Paid Content 325

Paid Content Paid Search Agency Advertising Agencies Planning 325

Webbiquity

SEPTEMBER 22, 2012

The best ideas are good ones, of course, but even interesting ideas that don’t ultimately make it into production are important and show that you have, well, passion for the business. And having an active presence on sites like YouTube, Pinterest and Google+ doesn’t hurt. How can you not be passionate about that?

Work Management 100

Work Management Marketing Management Social Media PR 100

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

MARCH 24, 2022

Here are six B2B website design best practices that are important to know about. A website that offers an optimal user experience, making it easy to find required information, is one of the most critical B2B website design best practices. Google now considers the mobile-friendliness of websites in its ranking algorithm.

Design 260

Design Marketing Websites Practices Lead Scoring 260

Webbiquity

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 100

Social Media Media Work Management Marketing Management 100

Webbiquity

AUGUST 18, 2010

As Jill notes, for sales (and marketing) people in this environment, “what worked before doesn’t work anymore…the advice of many ‘traditional’ sales gurus is now hopelessly outdated…(and) things are never going to to go back to the way they used to be.&# Post on Google Buzz. Share this on Facebook.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

OCTOBER 12, 2021

Position in the market. Describe your competitors’ market share and how your company compares, think about trends in your industry, and try to predict risks that come with your sales strategy. It shows how you’re going to generate qualified leads and what inbound and outbound methods your sales team will use. Pricing strategy.

Sales Management 259

Sales Management Planning SWOT Top of Funnel 259