The Best White Paper on B2B Demand Generation Ever Written!
OCTOBER 24, 2014
How to Find New Customers is the best white paper on BtoB demand generation ever written, and that is the truth. It was originally sponsored by Marketo and was edited by one of the top sales experts in the USA and she’s a top author too and she’s a perfectionist when it comes to writing, so it took time to create a work of art like How to Find New Customers.
How to turn a good white paper into a great lead generation piece
MARCH 8, 2011
Great content or a great lead generation tool. Do you want a trickle of leads or a flood? Since we’re just about to start a new white paper for a top marketing automation software firm, this is a timely post. We craft a great white paper, like our highly acclaimed white paper on sales lead generation How to Find New Customers , sponsored by Marketo.
How to Find New Customers – our most popular white paper
JUNE 6, 2011
“Don’t know how I connected w Jeff Ogden, but he’s author of hot white paper “ How to Find New Customers.” The Tagline of Find New Customers is “Lead Generation Made Simple. Click here to read the entire interview. (As this white paper is sponsored by Marketo , your information will be shared with them alone, and you can easily opt out.).
How to turn a good white paper into a great lead generation piece
SEPTEMBER 20, 2011
B2B Lead Generation : Is a White Paper just great content or a great lead generation tool. In this post, we explain how to turn that great new white paper you just published into a superb lead generation tool — using the best-practice approach of one of our favorite companies, Kinaxis. Do you want a trickle of leads or a flood? What are current best practices on white paper marketing? Our white paper experience. Lead generation - How to Find New Customers ( Marketo ).
How to Find New Customers – the classic white paper
JANUARY 24, 2012
This white paper, sponsored by Marketo, is several years old. The Funnelholic wrote “ So much is written about B2B demand generation, but this white paper makes it simple. ” We wish to thank our sponsor, Marketo , as well as the Editor of this, Jill Konrath , for making this such a great white paper. Mike’s right.
5 Reasons to Gate Lead Nurturing Content
OCTOBER 30, 2013
A client asks: “I notice that you’re recommending we gate our offer content behind landing pages as part of the lead nurturing campaign. If you send the prospect directly to the content (say, a white paper) upon him or her clicking in the email, how confident can you be that the individual is expressing an active interest in your topic? Here’s why: 1. click is not a response.
How to turn a good white paper into a great lead generation piece
AUGUST 8, 2011
B2B Lead Generation: Great content or a great lead generation tool. Jonathan Kantor of White Paper Source also blogged about this. Do you want a trickle of leads or a flood? Since we’re just about to start a new white paper for a top marketing automation software firm, this is a timely post. What’s the difference? You post it.
Top 10 Demand Generation Resolutions for 2014
JANUARY 6, 2014
Measuring opens and clicks may tell you something about email performance, but it says nothing about the impact that email campaign had on qualified leads, or opportunities, or revenue. If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. 2. Test more.
Do Lead Nurturing Campaigns Always Need an Offer?
JULY 13, 2012
Which leads to another question: do certain types of campaigns even need an offer in the first place? Take lead nurturing : is it strictly essential that every lead nurturing touch include a specific, gated, call to action? Jon wrote the book on lead nurturing ( literally ) but, personally, I have concerns about extending Twitter rules into the realm of email marketing. have my concerns, however, about extending it to lead nurturing and the email medium. In my last post , I talked about creative campaign ideas for when you have no content to offer.
9 Proven Ways to Increase Webinar Response
MARCH 25, 2016
Marketo, Pardot) with your Webinar platform (e.g. Doing so not only eliminates tiresome manual transfer of registration data, but also gives you greater flexibility in the design and branding of campaign assets like registration pages, leading to increased conversion rates and more registrations. 8. Use SEM to generate incremental leads outside of your target list.
Lead Qualification Best Practices: Sniff: “Inspect What You Expect”
Modern B2B Marketing
NOVEMBER 6, 2012
by Stephanie Yung Every lead a Marketo Sales Development Representative calls into goes through an initial prospecting process, called “the sniff test”. This process happens before an initial call and helps our Sales Development Representatives prepare for a relevant conversation with a lead. could have prevented this situation if I had remembered to first sniff out the lead.
Top 10 Marketing Automation Mistakes
JULY 21, 2016
Launching lead scoring too soon. Lead scoring is a core marketing automation functionality, and a key driver for one of the primary benefits of the technology, namely sales productivity. well-planned, well-designed lead scoring schema ensures that sales reps are spending time with the leads that most merit the investment. Not setting up SPF and DKIM. Not testing enough.
Marketo’s Definitive Guide to Lead Scoring
MAY 27, 2011
B2B Lead Generation | Only 1 out of 5 companies have a lead scoring methodology in place. This data, from a recent study on sales leads by Vorsight and The Bridge Group was appalling. With most companies dumping unfiltered leads to sales and on 1/2 of those salespeople making quota – it’s clear that the world of B2B Sales and Marketing is dysfunctional today.
Marketo’s “Secret Sauce” Marketing Approach
JUNE 21, 2011
B2B Lead Generation | Learning from the Best. believe one of the best ways for you to learn about how to improve fiscal results is to look at how the best-performing businesses do it. Marketo , sponsor of our white paper, How to Find New Customers , is one of the fastest growing companies on Earth. Jon Miller. How did they do it?
Thank you, Marketo and Jill
MARCH 15, 2011
Thanks so much, Marketo and Jill. A new business has to start somewhere. Marketo approved the writing of the remarkable sales lead generation white paper entitled How to Find New Customers. 2011 is shaping up to be the best year ever at Find New Customers. Find New Customers is one of few lead generation companies in New York. Quality leads matter.
Top 10 Tips for Better Email Templates
JUNE 20, 2012
However, if the creative foundation for those campaigns is suspect, even the best technology simply results in a faster time to failure. lead nurturing) or when you want to segment emails by product line or target audience. 3. Include a placeholder for an offer image – a simple cover image for downloadable content like white papers, a screen shot for videos or demos or free trials, or a speaker photo for online events. 5. The success of an email campaign depends on a number of variables, chief amongst them the quality of your list and the attractiveness of the offer.
The Definitive Guide to Marketing Metrics and Analytics: Key Take-Aways
JULY 30, 2011
I recently got my hands on Marketo’s latest white paper, titled: The Definitive Guide to Marketing Metrics and Analytics. Here are some of the gems I found in the 70-page paper and which I cover in the video above. Keep 10% of your marketing budget for ‘Marketing R&D’ Experimentation can lead to new best practices.
New Marketing Automation Buyer’s Guide Offers Valuable Advice
APRIL 16, 2014
The 44-page guide is based on 400 in-depth reviews and more than 10,000 comparisons performed by Marketing Automation buyers, and provides a very detailed and useful comparison of the leading brands. Marketo announced an open ecosystem platform strategy. • Act-On raised $42 million and appears heading for an IPO. Marketo has done a couple of acquisitions.
Should I Remove Offer Content from My Website During a Campaign?
FEBRUARY 14, 2012
A client asks: “If we’re planning on using a particular white paper as part of a lead generation campaign, or even for lead nurturing , is it a good idea to remove that same content asset from our main Website? I’m concerned about people bypassing the campaign and just downloading the paper from our site.”.
7 Tips for a Successful PPC Landing Page
JANUARY 25, 2012
Improve conversion (click to lead) rates by just a percentage point or two and you can increase lead volume (and slash Cost Per Lead) disproportionately. Information offers (white papers, ebooks, information kits) often work best because they appeal to prospects across a broad segment of the selling cycle. 2. Here are 7 tips that can make a difference: 1.
HBR and Marketo Team Up: The Marketing Org for the Digital Age
Modern B2B Marketing
OCTOBER 12, 2015
Author: Sanjay Dholakia Regardless of your company size or your role, as marketers, each of us wrestles with how to best set up our marketing organizations, and how we fit into the bigger picture. That is why Marketo has teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster. It is a challenge. Small, nimble teams? Scrums? What gives?
The Awesome Power of Lead Nurturing
JUNE 22, 2012
“Lead nurturing moves the needle in B2B marketing.” “On average, organizations that nurture their leads experience a 45% lift in lead generation ROI over those organizations that do not.” Here are some of the appearances of sales lead generation expert Jeff Ogden of Find New Customers. The Importance of Lead Nurturing – SalesBuzz Radio (The Brooks Group) (see comments on the show below.). Keys to Successful Lead Nurturing – Webinar with Data.com. Keys to Successful Lead Nurturing. Best, John Sullivan.
The Definitive Guide to BtoB Demand Generation – How to Find New Customers
MARCH 7, 2013
Buffer Need to craft a best-practices sales lead generation program? ” Those definitive guides from Marketo are terrific content, but Find New Customers has our own “definitive guide.” This great white paper is a superb guide to help companies like your create best practices sales lead generation programs.
3 Reasons why lead nurturing and scoring have NOTHING to do with software
AUGUST 1, 2011
B2B Demand Generation | Lead nurturing and scoring. Want to develop and deploy a world-class lead nurturing and scoring program in your company? Better post a job for someone with experience in the software you use such as Eloqua, Marketo, Silverpop, Act-On, Manticore, Aprimo, etc., Here are three reasons why Lead Nurturing and Scoring have NOTHING to do with software.
New Webinars and White Paper
Customer Experience Matrix
APRIL 29, 2009
I have two Webinars and a newly published white paper you might find interesting: Webinar Making the Right Start with Demand Generation , Thursday, April 30, 2:00 p.m. Sponsored by Marketo. White Paper When Best Practices Go Bad: New Rules for Sales and Marketing Management. Best practices that were valid just a few years ago are now obsolete. This paper shows why and offers some replacements. Eastern. I'll talk a bit more about results of the deployment survey. Click here to register. Eastern. Sponsored by Genius.com.
Highlights of this week’s best posts at the Fearless Competitor blog
MAY 25, 2013
Monday’s post at the Fearless Competitor blog was wildly popular and addressed the remarkable number of business leaders who think sales lead generation is like instant coffee. How to Turn a White Paper into a Content Marketing Machine. But how can one white paper turn into a flood of great content? We’ll be sharing highlights of the week just passed.
The Definitive Guide to Marketing Metrics by Marketo
JULY 19, 2011
Rock-solid marketing metrics on key measures that drive revenue results, such as (What percentage of marketing source leads closed? You’ll find answers in Marketo’s just released Definitive Guide to Marketing Metrics. Written by Jon Miller, Co-Founder and VP of Marketing at Marketo , this white paper shows why Jon has one of the sharpest minds in B2B marketing today.
The “Whom to Choose” Buying Phase
MAY 11, 2011
B2B Lead Generation | The “Whom to Choose Buying Phase. Over the last few weeks, we’ve introduced you to some of the concepts in our highly acclaimed (and free) white paper, How to Find New Customers. Click the image to download this free and highly acclaimed white paper. Now we will address the final stage – Whom to Choose. No sign-up needed.
B2B Lead Generation | Where Are You Today?
JUNE 20, 2011
B2B Lead Generation | Where Are You Today? An SVP of Worldwide Marketing used this to describe where his 1/2 billion software company fit today in B2B Lead Generation. His point: They were primitive – no content marketing, no lead nurturing, no lead scoring, no marketing automation, etc. They were just past the chimpanzee on the left. It’s our gift to you.
The Definitive Guide to B2B Demand Generation – How to Find New Customers – is right here and free
JULY 15, 2013
This blog is very, very popular, but until now you had to visit our Find New Customers site at www.findnewcustomers.com to get this white paper. But as of today, you simple fill out a short form right here on the blog to get this great white paper. This great white paper on B2B demand generation was originally sponsored by Marketo , and we appreciate that.
The ‘Need Solution’ Buying Phase
APRIL 25, 2011
Lead Generation Companies | The ‘Need Solution’ Buying Phase. In this blog series, we’ve been exploring the customer buying stages as found in the great white paper, How to Find New Customers. If you enjoy this series, we suggest you download this free white paper on B2B lead generation. Click the name of the paper to download it.).
Check out Resources at Find New Customers for great free B2B marketing content
SEPTEMBER 30, 2014
What you will find at the Resources tab: How to Find New Customers is perhaps the best white paper ever written on BtoB demand generation, Originally sponsored by Marketo, and edited by a top sales author, it is quite good and highly recommended to you. Lead Nurturing. Lead Scoring. contact-form] Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Content marketing , lead generation , Lead Nurturing , Lead Scoring , Management best practices , marketing campaigns , Marketing Tips.
Accolades for How to Find New Customers
AUGUST 22, 2011
B2B Lead Generation | How to Find New Customers. Looking for leads. Our Lead Nurturing and Scoring Service goes up from $24,995 to $29,995 on September 1, so book today! We wanted to write a white paper on B2B lead generation , aka demand generation. In addition, I believed there was room for another lead generation company. But who would fund it?
9 Quick Tips for B2B Lead Generation to Implement Today
Modern B2B Marketing
OCTOBER 14, 2015
Author: Sesame Mish B2B lead generation is a huge topic. Previously, we combed through a host of data and concluded that content marketing, in-person connections, and referrals are the big B2B lead generation tactics that are worth most of your time. This is where B2B lead gen can feel hard, making you question: Which strategies actually work and which ones should you try?
Check out all the great content at Find New Customers
MARCH 5, 2014
Originally sponsored by Marketo and edited by a top sales author, this white paper is a classic and has been downloaded thousands of times. Keys to Successful Lead Nurturing. Part of our 7 Keys series, this quick read shares key information on lead nurturing. Keys to Successful Lead Scoring. Social media is not, but how do you use it to get leads?
B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller
APRIL 25, 2013
Lead generation is at the top of almost every B2B marketer’s responsibility list. Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. What is Marketing Automation?
The Current State of B2B demand generation
AUGUST 25, 2011
B2B Lead Generation | Study Findings by Act-On Software. I was recently invited as a guest speaker for Act-On Software for a webinar entitled “Stop Marketing in the Dark. But I just saw the results of a study by Act-On and the verdict is clear. These are unqualified, non-nurtured leads. Passing these leads to sales is a massive waste of expensive resources.
Step 3: What you do when a visitor to your website is NOT ready to buy?
AUGUST 28, 2014
The answer: Lead Nurturing. The definition of lead nurturing is sharing information of value to your prospective buyer, so that you earn his or her trust and when he or she is finally ready to buy, she turns to her preferred supplier – you! To get a nice education on the whole process, go to Find New Customers and download the FREE white paper, How to Find New Customers.
MARCH 6, 2011
By now, we have our weekly leads report from Marketo. Why can’t other firms provide a quality weekly report via email like Marketo does? We use this report to sent Marketo a bill each month, which they promptly pay. “ 7 Keys to Successful Lead Nurturing “ Frankly, everyone doing lead nurturing should download it. Quality leads matter.
B2B Lead Generation | Top 10 Guest Posts You May Have Missed
JULY 31, 2012
Here are some other great content on B2B lead generation and marketing you may not have seen before. We’ve written so many great articles on topics like sales lead generation , social media marketing and the like for other blogs. As the President of the lead generation company Find New Customers , I’m often invited to write for other blogs and to do book reviews.