| |  Best Practice + Lead + Marketo + White Paper | 143 articles |
| Page 1 of 2 | Previous | Next | FEARLESS COMPETITOR MARCH 8, 2011  How to turn a good white paper into a great lead generation piece Great content or a great lead generation tool. Do you want a trickle of leads or a flood? Since we’re just about to start a new white paper for a top marketing automation software firm, this is a timely post. We craft a great white paper, like our highly acclaimed white paper on sales lead generation How to Find New Customers , sponsored by Marketo. | FEARLESS COMPETITOR MARCH 3, 2012 How to Turn Your New White Paper into a Great Lead Generation Product B2B Lead Generation : Great content or a great lead generation tool. Jonathan Kantor of White Paper Source also blogged about this. In this post, we explain how to turn that great new white paper into a superb lead generation tool using the best-practice approach of one of our favorite companies, Kinaxis. Do you want a trickle of leads or a flood? What are current best practices on white paper marketing? We’ve penned 4 great white papers to date – all are free at Find New Customers. | | | | | |
| THE POINT JULY 13, 2012 Do Lead Nurturing Campaigns Always Need an Offer? Which leads to another question: do certain types of campaigns even need an offer in the first place? Take lead nurturing : is it strictly essential that every lead nurturing touch include a specific, gated, call to action? In his post, Jon proposes extending the rule to lead nurturing, and states that “some of the best (lead nurturing) emails provide useful and compelling content in the email itself” – that is to say: without an offer. have my concerns, however, about extending it to lead nurturing and the email medium. But maybe that’s just me. | FEARLESS COMPETITOR JUNE 6, 2011  How to Find New Customers – our most popular white paper “Don’t know how I connected w Jeff Ogden, but he’s author of hot white paper “ How to Find New Customers.” The Tagline of Find New Customers is “Lead Generation Made Simple&#. As this white paper is sponsored by Marketo , your information will be shared with them alone, and you can easily opt out.). Liked it a lot. | FEARLESS COMPETITOR SEPTEMBER 20, 2011 How to turn a good white paper into a great lead generation piece B2B Lead Generation : Is a White Paper just great content or a great lead generation tool. In this post, we explain how to turn that great new white paper you just published into a superb lead generation tool — using the best-practice approach of one of our favorite companies, Kinaxis. Do you want a trickle of leads or a flood? What are current best practices on white paper marketing? Our white paper experience. Lead generation - How to Find New Customers ( Marketo ). | THE POINT JUNE 20, 2012 Top 10 Tips for Better Email Templates However, if the creative foundation for those campaigns is suspect, even the best technology simply results in a faster time to failure. lead nurturing) or when you want to segment emails by product line or target audience. Include a placeholder for an offer image – a simple cover image for downloadable content like white papers, a screen shot for videos or demos or free trials, or a speaker photo for online events. The success of an email campaign depends on a number of variables, chief amongst them the quality of your list and the attractiveness of the offer. | | | | | | | |
| -
FEARLESS COMPETITOR | MONDAY, AUGUST 8, 2011  How to turn a good white paper into a great lead generation piece
B2B Lead Generation: Great content or a great lead generation tool. Jonathan Kantor of White Paper Source also blogged about this. Do you want a trickle of leads or a flood? Since we’re just about to start a new white paper for a top marketing automation software firm, this is a timely post. To illustrate, let’s look at an example of how to turn a nice white paper into a great lead generation program: Let’s say you hire a company like the B2B demand generation company Find New Customers to write a white paper for you. MORE >> -
FEARLESS COMPETITOR | THURSDAY, DECEMBER 16, 2010 Marketo’s new Definitive Guide to Lead Scoring
Click to download How to Find New Customers, our remarkably popular white paper. Sponsored by Marketo) Fewer well qualified leads delivers more revenue than many more less qualified leads. small pipeline gives more revenue than a big … Continue reading → Demand Generation lead generation Lead Scoring Management best practices Marketing Marketing Automation marketing campaigns sales challenges Social Media Social NetworksThat’s right. MORE >> -
MARKETING FINGER | SATURDAY, JULY 30, 2011  The Definitive Guide to Marketing Metrics and Analytics: Key Take-Aways
I recently got my hands on Marketo’s latest white paper, titled: The Definitive Guide to Marketing Metrics and Analytics. Here are some of the gems I found in the 70-page paper and which I cover in the video above. Consider setting a ‘ best possible outcome’, ‘worst case scenario’ and ‘most likely outcome’ Express these targets in terms of number of leads, amount of incremental revenue to be generated, or in terms of anticipated ROI. Measure Flow, Balance, Conversion and Velocity of Leads. MORE >> -
THE POINT | WEDNESDAY, JANUARY 25, 2012  7 Tips for a Successful PPC Landing Page
Improve conversion (click to lead) rates by just a percentage point or two and you can increase lead volume (and slash Cost Per Lead) disproportionately. Information offers ( white papers, ebooks, information kits) often work best because they appeal to prospects across a broad segment of the selling cycle. Remember, it’s not the company you’re selling, or the product, it’s that white paper or video or Webinar the prospect gets when he or she fills out the form. Where do most paid search (PPC) campaigns succeed or fail? Not “learn more.” MORE >> -
FEARLESS COMPETITOR | TUESDAY, JANUARY 24, 2012  How to Find New Customers – the classic white paper
This white paper, sponsored by Marketo, is several years old. The Funnelholic wrote “ So much is written about B2B demand generation, but this white paper makes it simple. ” We wish to thank our sponsor, Marketo , as well as the Editor of this, Jill Konrath , for making this such a great white paper. Please note that, despite the fact that it is free and Marketo sponsored it, we no longer provide data to Marketo.). However, it remains very, very popular. Mike’s right. How to Find New Customers. MORE >>
- How to Find New Customers – the highly acclaimed white paper FEARLESS COMPETITOR | THURSDAY, APRIL 28, 2011
- The Awesome Power of Lead Nurturing FEARLESS COMPETITOR | FRIDAY, JUNE 22, 2012
- Top 10 Tips for Lead Nurturing Success MODERN B2B MARKETING | THURSDAY, OCTOBER 28, 2010
- Marketo’s “Secret Sauce” Marketing Approach FEARLESS COMPETITOR | TUESDAY, JUNE 21, 2011
- Lead Qualification Best Practices: Sniff: “Inspect What You Expect” MODERN B2B MARKETING | TUESDAY, NOVEMBER 6, 2012
- B2B Lead Generation | Top 10 Guest Posts You May Have Missed FEARLESS COMPETITOR | TUESDAY, JULY 31, 2012
- Email Marketing Best Practices from MarketingProfs Virtual Event MODERN B2B MARKETING | MONDAY, JULY 12, 2010
- Marketo’s Definitive Guide to Lead Scoring FEARLESS COMPETITOR | FRIDAY, MAY 27, 2011
- Insights from How to Find New Customers FEARLESS COMPETITOR | MONDAY, JUNE 13, 2011
- Congratulations on new Marketing Automation Software! Are You Ready to Take Care of It? FEARLESS COMPETITOR | THURSDAY, JUNE 28, 2012
- Should I Remove Offer Content from My Website During a Campaign? THE POINT | TUESDAY, FEBRUARY 14, 2012
- B2B Lead Generation without Lead Nurturing is Doomed to Fail INDUSTRIAL MARKETING TODAY | TUESDAY, DECEMBER 7, 2010
- 10 Best Practices for Using Links in Emails MODERN B2B MARKETING | FRIDAY, DECEMBER 4, 2009
- Marketing Automation Acceleration service launched FEARLESS COMPETITOR | MONDAY, JUNE 14, 2010
- 3 Reasons why lead nurturing and scoring have NOTHING to do with software FEARLESS COMPETITOR | MONDAY, AUGUST 1, 2011
- 16 Must-Read B2B Marketing Strategy Ebooks MODERN B2B MARKETING | MONDAY, DECEMBER 7, 2009
- The ‘Need Solution’ Buying Phase FEARLESS COMPETITOR | MONDAY, APRIL 25, 2011
- My thought leadership interview at Marketo FEARLESS COMPETITOR | TUESDAY, MARCH 30, 2010
- Find New Customers: Collecting registrations – right and wrong way FEARLESS COMPETITOR | WEDNESDAY, FEBRUARY 16, 2011
- Purchases are fun, but…….they don’t move the business needle FEARLESS COMPETITOR | TUESDAY, JUNE 19, 2012
- B2B Lead Generation | Where Are You Today? FEARLESS COMPETITOR | MONDAY, JUNE 20, 2011
- 5 Ways to Integrate Sales and Marketing FEARLESS COMPETITOR | MONDAY, JUNE 21, 2010
- The “Whom to Choose” Buying Phase FEARLESS COMPETITOR | WEDNESDAY, MAY 11, 2011
- Accolades for How to Find New Customers FEARLESS COMPETITOR | MONDAY, AUGUST 22, 2011
- Engaging your audience with top experts – Revenue Master Series FEARLESS COMPETITOR | FRIDAY, MAY 28, 2010
- Does your Marketo Ferrari collect dust? FEARLESS COMPETITOR | THURSDAY, JUNE 10, 2010
- Marketing Automation Venture Funding: Profitable or Profligate? FEARLESS COMPETITOR | WEDNESDAY, MAY 18, 2011
- How to Deal with Key Content Marketing Challenges FEARLESS COMPETITOR | TUESDAY, MARCH 15, 2011
- The Current State of B2B demand generation FEARLESS COMPETITOR | THURSDAY, AUGUST 25, 2011
- Inbound Marketing is the future, but are you ready? FEARLESS COMPETITOR | SATURDAY, FEBRUARY 6, 2010
- The One Thing EVERY Company Needs Today FEARLESS COMPETITOR | TUESDAY, MAY 18, 2010
- The Definitive Guide to Marketing Metrics by Marketo FEARLESS COMPETITOR | TUESDAY, JULY 19, 2011
- The Awesome Power of BtoB Lead Nurturing FEARLESS COMPETITOR | MONDAY, JULY 30, 2012
- B2B marketing automation: 3 essential considerations. B2BMARKETINGSMARTS | THURSDAY, JANUARY 27, 2011
- The Fearless Competitor introduces you to Marketing Automation service FEARLESS COMPETITOR | THURSDAY, JUNE 10, 2010
- Sunday thoughts FEARLESS COMPETITOR | SUNDAY, MARCH 6, 2011
- How to Find New Customers – The Definitive Guide to BtoB Demand Generation FEARLESS COMPETITOR | FRIDAY, APRIL 26, 2013
- Congratulations on new Marketing Automation Software! Are You Ready to Take Care of It? FEARLESS COMPETITOR | TUESDAY, JUNE 5, 2012
- Find New Customers congratulates the Demand Generation Experts in BtoB Magazine FEARLESS COMPETITOR | WEDNESDAY, JULY 13, 2011
- Thank you, Marketo and Jill FEARLESS COMPETITOR | TUESDAY, MARCH 15, 2011
- 4 BtoB Marketing Action Items for 2011 FEARLESS COMPETITOR | TUESDAY, MARCH 22, 2011
- Are You Alive? Why Your Blog is the Heartbeat of Your Business. FEARLESS COMPETITOR | MONDAY, FEBRUARY 6, 2012
- The Definitive Guide to BtoB Demand Generation – How to Find New Customers FEARLESS COMPETITOR | THURSDAY, MARCH 7, 2013
- B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller KOMARKETING ASSOCIATES | THURSDAY, APRIL 25, 2013
- Do consultants make the best executives? FEARLESS COMPETITOR | MONDAY, MAY 16, 2011
- Time for a Pitstop: Fine-tuning Your Automated Lead Scoring MODERN B2B MARKETING | TUESDAY, OCTOBER 30, 2012
- The All-Star Cast of Thought Leader Interviews FEARLESS COMPETITOR | TUESDAY, JUNE 22, 2010
- Giving up on marketing content far too soon…. FEARLESS COMPETITOR | TUESDAY, AUGUST 9, 2011
- How to make your 2012 sales quota (or look for a new job) FEARLESS COMPETITOR | TUESDAY, SEPTEMBER 27, 2011
- Lead Nurturing ROI and Content Mapping MODERN B2B MARKETING | THURSDAY, AUGUST 27, 2009
- The Marketing Dashboard imperative FEARLESS COMPETITOR | FRIDAY, APRIL 9, 2010
- B2B content marketing: Be noticed in this attention economy. B2BMARKETINGSMARTS | WEDNESDAY, JUNE 6, 2012
- How to Prosper Despite a Bad Economy | Insights from How to Find New Customers FEARLESS COMPETITOR | THURSDAY, OCTOBER 20, 2011
- Beyond Lead Generation: How to Use Content for Sales Enablement, Lead Nurturing and Retention MODERN B2B MARKETING | TUESDAY, MAY 21, 2013
- Accolades for How to Find New Customers FEARLESS COMPETITOR | TUESDAY, JULY 12, 2011
- 3 Ways to Improve the Quality of Your Sales Leads MODERN B2B MARKETING | TUESDAY, MAY 17, 2011
- Lead Generation: Have You Evolved Past Cold Calling? MODERN B2B MARKETING | WEDNESDAY, APRIL 27, 2011
- Is Lead Nurturing Possible Without Lots of Content? MODERN B2B MARKETING | TUESDAY, OCTOBER 26, 2010
- 9 Elements for a Successful Marketing Program Mix MODERN B2B MARKETING | THURSDAY, FEBRUARY 2, 2012
- Improve Lead Generation with Help from Unhappy Customers MODERN B2B MARKETING | WEDNESDAY, MAY 11, 2011
- Partners of Find New Customers FEARLESS COMPETITOR | TUESDAY, JULY 26, 2011
- B2B Demand Generation is Critical Today. Here’s How to Learn It FEARLESS COMPETITOR | TUESDAY, SEPTEMBER 6, 2011
- Personal review: Aprimo Lead Management FEARLESS COMPETITOR | THURSDAY, MARCH 10, 2011
- Six Ways to Optimize Your Landing Pages For Improved Lead Generation MODERN B2B MARKETING | TUESDAY, FEBRUARY 15, 2011
- Agencies Anonymous: 6-Step Program to Overcoming Lead Nurturing Failures MODERN B2B MARKETING | TUESDAY, MAY 7, 2013
- Generate More B2B Sales With Lead Nurturing and the Human Touch MODERN B2B MARKETING | MONDAY, JUNE 13, 2011
- Social Media, Demand Gen and B2B Executives: Exploiting the ‘Power of Peers’ MODERN B2B MARKETING | WEDNESDAY, JULY 25, 2012
- 5 Questions You Must Ask Potential Lead Sources MODERN B2B MARKETING | MONDAY, JULY 26, 2010
- 6 Rules for Content Marketing MODERN B2B MARKETING | FRIDAY, AUGUST 27, 2010
- 7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t) MODERN B2B MARKETING | THURSDAY, MARCH 17, 2011
- 11 Questions to Help Evaluate Your Demand Generation Plan FEARLESS COMPETITOR | TUESDAY, MARCH 1, 2011
- How to Create Remarkable B2B Content SAVVY B2B MARKETING | WEDNESDAY, APRIL 21, 2010
- 5 Secrets to Marketing Automation Success FEARLESS COMPETITOR | WEDNESDAY, APRIL 21, 2010
- 5 Ways to Increase Webinar Attendance MODERN B2B MARKETING | FRIDAY, APRIL 1, 2011
- Does Marketing Automation Increase Your ROI on CRM? MODERN B2B MARKETING | WEDNESDAY, JANUARY 12, 2011
- Does Marketing Automation to Increase Your ROI on CRM? MODERN B2B MARKETING | WEDNESDAY, JANUARY 12, 2011
- 12 Tips For B2B Marketers to Excel in Twitter MODERN B2B MARKETING | TUESDAY, NOVEMBER 16, 2010
- Marketing Analytics Deep Dive: Bounce Rates and Why They Matter MODERN B2B MARKETING | MONDAY, MARCH 28, 2011
- Why’s that Ferrari collecting dust? FEARLESS COMPETITOR | WEDNESDAY, JUNE 9, 2010
- Marketing Automation Acceleration Package – our exciting new service FEARLESS COMPETITOR | WEDNESDAY, JUNE 9, 2010
- 64 B2B Marketing Tools and Resources MODERN B2B MARKETING | TUESDAY, NOVEMBER 11, 2008
- What Galileo Can Teach Marketers About Lead Generation MODERN B2B MARKETING | MONDAY, JANUARY 9, 2012
- How will the Salesforce/Jigsaw acquisition change the B2B industry? FEARLESS COMPETITOR | FRIDAY, APRIL 23, 2010
- The results of “best marketing company” are in FEARLESS COMPETITOR | THURSDAY, APRIL 8, 2010
- How to Sell Digital Marketing to the C-Suite MODERN B2B MARKETING | TUESDAY, FEBRUARY 22, 2011
- Does your B2B Marketing have Consistent Messages? CONNECT THE DOCS | THURSDAY, JULY 22, 2010
- New Webinar Recording: Multiply the Effects of Your Inbound Marketing MODERN B2B MARKETING | TUESDAY, FEBRUARY 28, 2012
- Business Marketer’s Secrets to Content Marketing Success MODERN B2B MARKETING | THURSDAY, OCTOBER 14, 2010
- How B2B Marketers Can Get More Leads into the Funnel via Inbound Marketing MODERN B2B MARKETING | SUNDAY, SEPTEMBER 19, 2010
| |
Crimson Marketing