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Tuesday, January 27, 2009
Well, at Marketo , we’ve built a world-class demand generation machine that has helped us in just 10 months to sign up over 130 customers in more than eight countries, including companies such as Thomson Reuters, Reed Business, and CollabNet. Here’s an outline of the topics I covered: Marketo's demand generation funnel.
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Tuesday, March 3, 2009
A quick post to share the news that Marketo Lead Management 3.0 Be one of the first to check it out: All new Marketo demos. Read the press release: Marketo Reinvents Marketing Automation (Again) with Launch of Marketo Lead Management 3.0. Tags: Marketing Automation Lead Management Marketo
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Tuesday, January 6, 2009
Five Tips for Effective Lead Nurturing. Finding out that most of what marketing calls “leads” are not really sales leads reinforces the sales team’s impression that marketing-generated prospects are not worth their time. Using Lead Nurturing to Unlock the Marketing Database. Do you treat as such? Make it bite-sized.
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Tuesday, February 24, 2009
I’m going to diverge just slightly from my current obsession with usability to talk about a conversation I had today with Marketo President and CEO Phil Fernandez, who previewed the 3.0 Although I actually think that quite a few demand generation vendors share the Marketo philosophy, it’s still helpful to hear the distinction made clearly.
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Friday, January 9, 2009
Getting into lead generation was an accident. had more ego than understanding about lead generation and professional selling. So, I started literally at the bottom, responding to inbound website and 800# leads. That started my journey into lead generation, marketing & sales. Invest in sales lead generation.
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Tuesday, March 30, 2010
Recently, Marketo — a marketing automation company with an extremely popular blog called Modern B2B Marketing contacted me and invited me to share my expertise in B2B demand generation with their readers. decided to pen the white paper, How to Find New Customers , which Marketo generously sponsored. Jeff).
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Monday, August 10, 2009
When marketing automation vendor Marketo released their “Definitive Guide to Lead Nurturing” last week (see earlier post) they knew pretty quickly they had a hit on their hands. Think about it: that’s 1,000 sales leads (and make no mistake, that’s what they [.].
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Tuesday, June 9, 2009
Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. The moments are set up as real time triggers within Marketo.
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Monday, December 7, 2009
This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. Making Your Case: Everything You and Your Colleagues Need to Write Compelling, Lead-Generating Case Studies. The Definitive Guide to Lead Nurturing. Enjoy! Social Web Analytics. Marketing [M.O.]
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Tuesday, September 29, 2009
Nurture leads long-term with targeted, qualified prospects. Reading some pundits and blogs, you might be deluded into thinking that social media is a quick path to leads. But the truth is while you can create connections quickly with social communications tools, long-term lead nurturing is still a must to actually make sales.
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