Anything Goes Marketing

MARCH 11, 2007

Many of these tips are fairly obvious but how often are you checking to make sure that you and your team are following these best practices? then check out Email Labs Email Marketing Usability Rating Calculator as well as the Email Evaluation Scorecard from Forrester (page 4 - provided by Responsys). How do you do this?

Forrester 100

Forrester Email Marketing Tools Clickthrough 100

Litmus

MAY 4, 2021

It’s fueled by continuous practice of rethinking how a changing environment can enable your team to create new types of value. So, to enhance skills development in your organization in a way that excites and engages your team, you need to support hands-on, continuous practice outside of structured training to make things stick.

Planning 79

Planning Paid Search Agency Advertising Agencies Work Management 79

Porch Group Media

JANUARY 26, 2021

Companies must create a best-in-class mobile app experience and continue to optimize to ensure customers pain points are resolved. Is your technology able to ingest data quickly and analyze it for the appropriate next best action? Teens use these frequently, with 70% using these channels more than once a day. first appeared on V12.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Content Standard

AUGUST 26, 2016

I picture articles so compelling I can practically hear the clear voice of the writer who composed it. If not, take a closer look at the top stats of 2016 that highlight the importance of email, and a few tactics for effectively wielding it effectively in your content strategy. ” Are you among them? ” 2. .”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

ANNUITAS

FEBRUARY 4, 2014

The stats, guides and tips to effective lead nurturing abound in the B2B marketplace and yet with all of this information, still only a fraction of B2B companies are using or effective in the use of lead nurturing according to MarketingSherpa. Clearly, not best practice. 4 The impact?

Lead Nurturing 100

Lead Nurturing Organic Leads Lead Scoring Lead Ranking 100

The Mx Group

AUGUST 8, 2018

After all, it’s hard to ignore stats like these: Companies who beat their sales goals are twice as likely to have formally documented personas (Cintell, “Understanding B2B Buyers: The 2016 Marketing Benchmark Study”). Email open rates are five times higher for companies using personas (Forrester). Number of personas: 5 or more.

Buyer Personas 86

Buyer Personas Budget Programs Buying Cycle Deliverability 86

Adobe Experience Cloud Blog

MAY 23, 2012

To start the afternoon keynotes we have Lori Wizdo from Forrester presenting on “The Lead to Revenue Management Zeitgeist”. This presentation is guaranteed to have a ton of stats. Lori defines L2RM as a set of integrated processes, goals, and metrics that frame marketing practices from lead generation to sales close.

Marketo 48

Marketo Enterprise Management Allocation Forrester 48

Terminus

MAY 8, 2020

Numbers a CRO Will Love: According to a commissioned study conducted by Forrester Consulting on the Total Economic Impact of Terminus, a sample set of Terminus customers reported 60% more meetings scheduled by SDRs. The quote above is from the same Forrester Consulting study we referenced earlier. million and an ROI of 313%.

Account Based Marketing 29

Account Based Marketing ABM ROI Ideal Customer Profiles 29

Adobe Experience Cloud Blog

JUNE 15, 2013

By examining your web stats and other metrics, you will likely see a pattern of what attracts interest and what creates sales opportunities. I have never failed to be surprised how many problems come up in practice sessions. In my experience, webinars have become a more and more powerful lead qualifier. This is particularly important.

Webinar Metrics 48

Webinar Metrics Rules Thought Leadership Sales Qualified Leads 48

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

One of the best sources of information is industry statistics. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending. Source : Forrester Research. billion this year.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Outbrain

MAY 6, 2019

Forrester found that it is from 5 to 25 times more expensive retaining existing customers. One of the best ways to reconnect with customers is via email. Segmenting your list is the best way to build more personalized messages. According to stats, 25% to 40% of total revenue comes from loyal, returning customers.

Marketing & Strategy 44

Marketing & Strategy Business Landing Pages Loyalty 44

Adobe Experience Cloud Blog

FEBRUARY 28, 2014

So as I researched, I wasn’t worried about the brand of my new step/calorie counter – I just wanted the best functionality at the best price. This is, hands down, the best way to engage your audience and gain their trust. Practice Lifecycle Marketing. Focus on Content. Drop your thoughts in the comments below.

Loyalty 48

Loyalty Buy Branding Brand Identity 48

Convince & Convert

MARCH 8, 2012

Read on for insights from Jonathan, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?). I think that ultimately it’s for the best because it forces companies of all sizes to be less overtly promotional. Listen Now.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Content Standard

DECEMBER 16, 2016

From turning raw stats into a narrative or generating headlines, AI can—over time—fuel a marketing transformation. Sometimes it’s easy course correction to better promote video content on a particular social channel or a few months researching the latest millennial platform to learn best practices.

Marketing AI 40

Marketing AI Work Management Planning Paid Search Agency 40

Webbiquity

MARCH 15, 2016

As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. 9 Business Blogging Stats and Facts.

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Repeat customers have always been my best influencers. link] jaybaer Good question Mike.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category). Experian. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Vidyard

MARCH 23, 2021

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Stats Around Video Engagement 2.5 Video for Sales Statistics 1.1

Stats 65

Stats Video Marketing Enterprise Management Planning 65

SnapApp

JUNE 5, 2018

Here are 15 lead qualifications stats and takeaways that might make you rethink your lead generation approach. According to Forrester research, only 8% of B2B companies have sales and marketing departments that are tightly aligned. Forrester Research via HubSpot). But, don’t just take our word for it. MarketingSherpa).

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81

Online Marketing Institute

DECEMBER 23, 2010

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Kaila is also the editor of the SEO & Link Building Best Practices Blog and is a frequent industry guest blogger.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Single Grain

MARCH 9, 2021

Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. It may be simple, but it’s the best place to find keywords.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Marketing Insider Group

JUNE 14, 2012

Fast Company (@ FastCompany ) – one of the best rags you’ll find on business, innovation and professional success. The Week (@ TheWeek ) – if you’re looking for content curation in practice and some pretty excellent coverage of all the news across just about every category, The Week fits the bill.

Curation 100

Curation Resources Emarketing RSS 100

Adobe Experience Cloud Blog

MARCH 20, 2017

The best way to understand the value of mobile marketing automation is to break it up into actionable pieces. We aren’t the only ones who came to this realization— Forrester explains that data-centric, behavioral messaging is a big part of mobile marketing today. 9x is a huge engagement boost that’s only possible with automation.

Mobile Marketing 134

Mobile Marketing Multi-Touch Attribution Planning Multi-Channel 134

NetLine

NOVEMBER 30, 2023

Market research and analyst firms : Share findings and analysis from market research firms like Gartner, Forrester, and IDC. Like B2B media firms, they also offer commercial options such as licensing agreements (such as the Forrester Wave or Gartner Magic Quadrant reports) or undertake research studies.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Rev

NOVEMBER 20, 2018

You might be thinking that B2B Sales and Marketing, at least in the best companies, is not the biggest problem in the world. After all, B2B sales and marketing, in the best companies, would seem to have made enormous strides over the last ten years. Both the world and B2B sales and marketing could use some improvements.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Hubspot

FEBRUARY 8, 2023

Artificial intelligence presents a compelling opportunity to improve this stat and level up your sales operation. Forrester also predicts that the market for AI-powered platforms will grow to $37 billion by 2025. Business leaders are already catching on. Improve pipeline management and forecasting.

Marketing AI 83

Marketing AI RFP Work Management Marketing Management 83

Sana Commerce

FEBRUARY 11, 2023

Recent stats and figures reveal that D2C sales will not cause any significant conflicts in the B2B market, despite what many companies have feared. 27% from the distributors feel that this is the best way for them to focus on profitable projects, while manufacturers can focus on smaller orders. What’s the reason for this?

Work Management 98

Work Management Marketing Management Marketing & Strategy Cross-Selling 98

Strategic-IC

OCTOBER 12, 2021

And they are both about delivering the very best of you to your customers. It’s probably a One-to-few, One-to-many, blend that will work for you” - Bev Burgess, SVP and Global ABM Practice Leader at ITSMA. For best results, buy-in across the organization is needed. Saas and Account-based Marketing have a lot in common.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Enterprise Management Top of Funnel 62

Madison Logic

MARCH 25, 2022

Even with a targeted account-based marketing (ABM) campaign that reaches best-fit customers, you still need to convince them that you’re the right solution. An ABM strategy differs in that it’s based on identifying the best accounts to target and then reaching out to the individual decision-makers with a compelling message.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

Golden Spiral

MARCH 7, 2019

Knowing all the key players and how to best market to each one can result in better relationships and more sales. In fact, Forrester reports that 68% prefer to research without working with sales staff contact, and 62% make selection and short-list decisions without vendor input. Do you know all the people you have to sell to now?

B2B 89

B2B Cross-Selling Lead Scoring Lead Ranking 89

Content4Demand

MAY 5, 2022

These stats grabbed the audience’s attention as Jay Baer , keynote speaker and founder of Convince & Convert, opened his presentation about relevant content, “ The 3 Drawbridges: How to Cross the Moat of B2B Buyers’ Attention, ” at the B2B Marketing Exchange. Total marketing messages skyrocketed by 40% , according to Forrester.

Relevance 52

Relevance Top of Funnel Peer-to-peer Content 52

Rev

NOVEMBER 20, 2018

You might be thinking that B2B Sales and Marketing, at least in the best companies, is not the biggest problem in the world. After all, B2B sales and marketing, in the best companies, would seem to have made enormous strides over the last ten years. Both the world and B2B sales and marketing could use some improvements.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Sana Commerce

FEBRUARY 11, 2023

Recent stats and figures reveal that D2C sales will not cause any significant conflicts in the B2B market, despite what many companies have feared. 27% from the distributors feel that this is the best way for them to focus on profitable projects, while manufacturers can focus on smaller orders. What’s the reason for this?

Work Management 59

Work Management Marketing Management Marketing & Strategy Cross-Selling 59

Webbiquity

JANUARY 9, 2012

What’s the best way to build a quality, relevant Twitter following? Discover the answers to those questions and many more here in 45 of the best guides to Twitter tips, tools and tactics of the past year. ” Think of those people-talking-over-each-other Sunday morning political talk shows and multiply it by a large number.

Twitter 100

Twitter Tactics Tools Tips 100

PathFactory

JUNE 28, 2023

In-Person Event (Booth) Product Guided Tours We took this idea and ran with it at the recent 2023 Forrester Summit. Include call-out stats, ongoing results of in-webinar polls, speaker profile pages or links to LinkedIn, and obviously the slides and the recording in a Content Track. Best of all possible worlds!

Landing Pages 52

Landing Pages Template Account Based Marketing ABM 52

Convince & Convert

FEBRUARY 23, 2012

Read on for insights from Lauren, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: has the role of the salesperson changed because of social media?). Jay : That’s not the best for podcast audio quality when you have a mouthful of Gobstoppers. Listen Now. Eric : Exactly.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Sharpspring

JULY 7, 2017

Even if you switch marketing automation platforms or hop from one ESP to another, they will eventually figure out that you aren’t following deliverability best practices, and you will be blocked. It will also allow you to give your boss (or your clients) the stats they want to see – more clicks and higher open rates.

Marketing Automation Services 44

Marketing Automation Services CAN-SPAM Domain Click Rate 44