The Mx Group

AUGUST 8, 2018

After all, it’s hard to ignore stats like these: Companies who beat their sales goals are twice as likely to have formally documented personas (Cintell, “Understanding B2B Buyers: The 2016 Marketing Benchmark Study”). Email open rates are five times higher for companies using personas (Forrester). High-level buy-cycle insights.

Buyer Personas 86

Buyer Personas Budget Programs Buying Cycle Deliverability 86

Adobe Experience Cloud Blog

JULY 12, 2010

While the presentation focused on B2C, highlighting segments, such as those who abandon carts, best practices from the session could be applied to B2B organizations. . Forrester Research shows that 59% of consumers open email based on their individual interests and 51% open emails based on their needs at that time. Site stats.

Email Marketing 48

Email Marketing Practices Lead Ranking Lead Scoring 48

Terminus

MAY 8, 2020

Numbers a CRO Will Love: According to a commissioned study conducted by Forrester Consulting on the Total Economic Impact of Terminus, a sample set of Terminus customers reported 60% more meetings scheduled by SDRs. The quote above is from the same Forrester Consulting study we referenced earlier. million and an ROI of 313%.

Account Based Marketing 29

Account Based Marketing ABM ROI Ideal Customer Profiles 29

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category). TopRankBlog. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

JUNE 5, 2018

Here are 15 lead qualifications stats and takeaways that might make you rethink your lead generation approach. According to Forrester research, only 8% of B2B companies have sales and marketing departments that are tightly aligned. Forrester Research via HubSpot). But, don’t just take our word for it. MarketingSherpa).

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81

NetLine

NOVEMBER 30, 2023

5 Steps B2B Marketers Should Take to Sync Up with the Buying Cycle In this post, we’ll look at the steps B2B marketers should take to align their sales content and assets with buyer activities and where they are in the buying cycle.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Single Grain

MARCH 9, 2021

Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. Now that you know the types of content you should create, here are the best practices to attract and convert B2B customers: Address your customers’ pain points. TrustRadius. Conclusion.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137