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Building Content Marketing Strategy – 10 Steps

Marketing Insider Group

In this post I’ll cover why content marketing is so important today and I will provide some practical advice about how to be good at content marketing. sources through the purchase funnel according to Peter Burris from Forrester. Social media can be used to turn a B2B transaction into a P2P relationship.

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. link] Dukky Interesting stats here: RT @jaybaer: Is Twitter for Business Even Worth the Trouble? Which do you believe?

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