KoMarketing Associates

MARCH 7, 2013

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. Author of five books about online communities.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

SpotMe Blog

MAY 11, 2023

So, when it comes to medical communications companies, you’ll want to select the best so you can run events that help you achieve your business goals. How can they best help with planning and execution? Looking for the best platforms to help you with HCP event management and keeping HCPs engaged at events?

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Atomic Reach

JULY 27, 2023

Here we'll share our step-by-step process for using artificial intelligence to mine data sources such as Reddit, Meta, and Twitter for influencer/KOL marketing. And we'll use three case studies from different industries to illustrate how our data-driven approach to influencer/KOL marketing yields quantifiable, improved ROI.

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

Pam Didner

JANUARY 12, 2022

I think it’s a good practice. Adamson also shares two case studies from Dealertrack and Expedient. Case Study: Dealertrack. Case study: Expedient. Then, the company develops an assessment tool giving buyers a practical means of answering those questions. Happy New Year!

Work Management 82

Work Management Marketing Management Curation Best Practices 82

QuanticMind

OCTOBER 5, 2018

In the spirit of making your CTA the best that it can be, below are 15 best practices that will, if put into effect, lead to higher returns and a greater number of conversions. In general, experts say that green and orange buttons perform the best. Is it a free book? Make sure you have a visible CTA.

Conversion 40

Conversion Practices Best Practices Landing Pages 40

Webbiquity

OCTOBER 9, 2018

Here are a few interesting statistics from various (case) studies suggesting how much of a difference personalization can make in your email campaigns: According to Statista , the open rate for personalized emails is 18.8%, compared to 13.1% Connect with him on Twitter and LinkedIn. Personalization in Email Marketing.

Paid Content 252

Paid Content Personalization Lead Ranking Marketing Analytics Tools 252

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Content4Demand

OCTOBER 27, 2020

B e fore Twitter, Facebook and Instagram, we largely took brand messaging as gospel or waited until we could get feedback from a trusted friend or family member. Social Media Comments LinkedIn, Twitter and even Facebook and Instagram are all active watering holes for your prospects, customers and partners to connect and share stories.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

B2B Digital Marketer

OCTOBER 26, 2023

Practical strategies for breaking down silos and improving the customer experience. Lack of in-depth case studies or real-world examples. If it feels like a wasted circle, it’s best to walk away.” Use their testimonials and case studies to build credibility and attract new users.

Design 52

Design Customer Satisfaction Case Studies Amazon 52

Kevin Indig

MARCH 28, 2023

It comes with lots of best practices, strategies, and examples Kevin Indig • 22 min read TIPR lite In this post, I’m presenting an updated lite version of my TIPR model for internal linking optimization. This article shows what model to apply in which case. This article shows what model to apply in which case.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. ” The state of earned media blogger outreach.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

BenchmarkONE

JUNE 29, 2022

If you’re an agency looking to increase your book of business, offering services that help your clients attract interest from their audience online isn’t a bad place to start. Case studies. You need to provide up-to-date SEO practices so that the content you develop for your clients gains visibility. Press releases .

Paid Search Agency 66

Paid Search Agency Top of Funnel Inbound Marketing Advertising Agencies 66

Content Marketing Today

APRIL 25, 2013

[caption id="attachment_3452" align="alignright" width="300"] Cyndee Woolley''s Upcoming June 2013 Book[/caption] 11 Steps to Creating a Successful Business Book. Great business books do change the world. You may have the beginnings of a great business book lurking within your brain. You can see their book covers here.

Custom Publishing 40

Custom Publishing Rules Case Study Case Studies 40

ClearVoice

JULY 20, 2021

Imagine having to spend hours each day researching your competitors, their best posts, and attractive content. If you use AI in the form of predictive analytics , you can study your successful content or campaigns and build from there. Best possible methods for combining AI with your content plan: Plan for what’s coming next.

Marketing AI 116

Marketing AI Planning Content Marketing Work Management 116

Sprout Social

FEBRUARY 15, 2022

The best way to set up a client intake process is to picture yourself as the client. How do they book a consultation with you? Unfortunately, as a small business owner you need to protect yourself—contracts are the best way of doing so. Participating in industry Twitter chats or Spaces. Practice what you preach.

Social Media 106

Social Media Consulting Media Work Management 106

Brandpoint

OCTOBER 2, 2019

Her resume also includes high-level social media positions at Merkle and eBay, as well as a Guinness Book of World Records title. We had the opportunity to ask Liz a few questions about the session she’s presenting on October 16, “Building Great Content on Complicated Subjects: IBM 5 in 5 – A Case Study.”

Research 107

Research Ad Building Storytelling Content 107

SendX

AUGUST 31, 2021

And whether you are just starting your marketing journey or are a pro-marketer, we also need to keep ourselves updated with what kind of campaigns are working these days so we can take some of the best practices from them for our campaigns. They help you schedule, analyse and manage the posts that go on Instagram, Twitter or LinkedIn.

Email Marketing 269

Email Marketing Campaigns Examples Enterprise Management 269

Hubspot

JUNE 23, 2022

It's like selling a book based on its dimensions instead of the story inside. Do you have any case studies to share? Even if people are open to AI, they still need compelling (and practical) reasons for it to play a greater role in their business. According to a study by Goldman-Sachs , an estimated 1.4

Tools 61

Tools Case Studies Tips Buzz 61

Hubspot

OCTOBER 16, 2013

While you can undoubtedly learn a thing or two (okay, a lot more than that) just by reading up about all-things inbound in our marketing section , there''s lots more to learn from the many, many great marketing minds that share their knowledge with everyone online -- particularly on Twitter. He wrote the book on how to run a marketing agency.

Twitter 28

Twitter Paid Search Agency Advertising Agencies B2B Thought Leadership 28

Convince & Convert

AUGUST 8, 2012

Let’s face it, we’re in an industry that consumes case studies like a daily farmer’s market special – we want them fresh, ripe off the tree, and filled with juice. There are many things we appreciate about KLM’s social media strategy that serve as a best practice for the industry.

Ideal Customer Profiles 120

Ideal Customer Profiles Case Study Case Studies Social Media 120

Rev

MAY 16, 2019

Last week, a whole gaggle of LeadCrunchers descended on the Austin Convention Center to talk targeting and brush up on B2B best practices from people who have been there, done that, and have the scars and stories to show for it. Front row is the best row. A few companies had self-published books on offer. I did not.).

Conference 122

Conference Account Based Marketing B2B ABM 122

Webbiquity

SEPTEMBER 9, 2014

Employers will need to do some level of monitoring, in order to measure results, share best practices, and incentive employees for social amplification. ” Expanding a company’s social presence through its employees’ networks requires some give and take. Employee participation must be voluntary.

Business 100

Business Enterprise Management Paid Search Agency Social Media 100

Convince & Convert

JUNE 8, 2012

Thanks always to Argyle Social for sponsoring the podcast, also from Infusionsoft , Janrain , and of course Jim Kukral himself, at Digital Book Launch. So, that means 2/3 of Americans have never followed a brand on Twitter, have never followed a brand on Facebook, have never subscribed to a company’s YouTube channel.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

EMagine B2B Blog

FEBRUARY 27, 2018

Some essential basics, a lot of textbook’y theory and very little practical guidance coming from the true experts in the industry. I never underestimated the importance of studying the marketing experiences of authentic thought leaders. . I only have 4,000 Twitter followers, not 200,000. Scientific Advertising.

Account Based Marketing 48

Account Based Marketing Paid Search Agency Work Management Marketing & Strategy 48

Valasys

MARCH 27, 2023

Salespeople receive the knowledge they need to succeed through training, and coaching assists them in putting that knowledge into practice. The best sales enablement initiatives give salespeople formal and informal opportunities. Here are five of these practical strategies explained in more detail: Give the appropriate tools.

Tools 52

Tools Work Management Marketing Management Paid Search Agency 52

EMagine B2B Blog

FEBRUARY 27, 2018

Some essential basics, a lot of textbook’y theory and very little practical guidance coming from the true experts in the industry. I never underestimated the importance of studying the marketing experiences of authentic thought leaders. . I only have 4,000 Twitter followers, not 200,000. Scientific Advertising.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Work Management Sales Qualified Leads 52

Content Marketing Institute

DECEMBER 31, 2018

Bruce Lee case study. In return I will give the most exciting performances and render the best of quality in the capacity of an actor. Think and Grow Rich case study. And the best goals ALSO serve others. In researching for my book Content Inc., How they are going to get what they want out of life?

Planning 102

Planning Paid Search Agency Advertising Agencies Terms and Conditions 102

Adobe Experience Cloud Blog

MARCH 13, 2017

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. You may have heard Brian Solis , Principal Analyst at Altimeter, speak at other events or even read one of his books.

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

EveryoneSocial

OCTOBER 17, 2018

In a nutshell, social selling is the process of using tools like Facebook, Twitter, and LinkedIn to: create relationships. The less you sell, and the more you focus on delivering value, the more than your book of business will grow. Sharing the company’s latest blog post on Twitter, LinkedIn, Facebook and Google+.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

markempa

MARCH 16, 2015

Learn what events they are attending and even the books they are reading. One of the best features of having a LinkedIn Premium account is being able to use Advanced Filters in search. MarketingSherpa Case Study: Using LinkedIn for Lead Generation: 6 Lessons. Forbes: 4 Best Practices For Generating More Leads On LinkedIn.

Linkedin 120

Linkedin Sales Qualified Leads Lead Ranking Lead Scoring 120

Parse.ly

OCTOBER 22, 2019

Why I chose it: Beyond being one of the best produced episodes on this list, this episode will remind you why stories, content, and truth matter. The Modern Marketing Engine | A B2B Coloring Book that Generated Leads and Then Some. Freidlin didn’t create the book because he saw coloring trending with millennials. Listen: [link].

Content Marketing 63

Content Marketing Planning Lead Ranking Lead Scoring 63

Pam Didner

JANUARY 1, 2021

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Conferences will take place outdoors during best comfortability for attendees — unless you’re attending during a bloody hot AZ or stifling humid FL summer! Best B2B Marketing Conferences in 2021.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Ambal's Amusings

OCTOBER 12, 2009

ClickLaunch is ClickDocument's platform for launching new and exciting eBooks, books and white papers. 42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy. Joe Pulizzi.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Optinmonster

FEBRUARY 15, 2024

We know all the best ways to optimize your site to land more sales. Invest in Case Studies Like OptinMonster 13. The concept was first coined by Robert Cialdini in his book Influence: Science and Practice , published in 1984. Do multiple reviewers say it’s the best Italian food they’ve ever had?

Social Marketing 115

Social Marketing Examples Peer-to-peer Case Studies 115

LeadSquared

JANUARY 28, 2015

Otherwise, try Twitter and Facebook. Are case studies a good way to connect with readers? What platforms, apart from the company website, can be used to leverage these client case studies? Case studies are definitely a very good way to connect with your prospects. You would need to test it.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Convince & Convert

FEBRUARY 26, 2013

If you haven’t yet written a book, the “social proof” (or evidence) surfers seek can come from articles, videos, reports, case studies, testimonials, badges, certifications, press releases, and so on. Learn why smart marketing is about help, not hype in the soon-to-be-published book, “Youtility,” by Jay Baer. Hard sell.

Sales Qualified Leads 162

Sales Qualified Leads Landing Pages Lead Ranking Lead Scoring 162

Brightedge

JANUARY 13, 2020

In doing my research for this post, I found fewer digital marketing books than I expected on each of the topics I wanted to cover. However, if you are reading this post then you, like me, prefer good old books over digital marketing books for self-education. For recommended SEO books, see my Best SEO Books post.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122