ANNUITAS

OCTOBER 12, 2011

MarketingSherpa recently surveyed 1,700 marketers to ask them, What barriers exist to overcoming your top B2B marketing challenges? So the question is, “How do B2B marketers begin to remove these barriers and meet the demands of their senior management and sales counterparts?”. Barrier 2: Lack of Customer Insight & Content.

Barriers 100

Barriers Marketing Budget Work Management Marketing Management 100

Champion Communications

NOVEMBER 10, 2023

From generative AI to inspiring stories and security insights, here are our October 2023 coverage highlights: CloudSmiths: CloudSmiths: Forge the Future In an interview with Africa Outlook, CloudSmiths Founder and CEO Jason Timm highlighted explores the company’s journey and investment in Generative AI.

Generation 62

Generation Work Management Barriers Marketing Management 62

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Generating Quality Leads : Generating high-quality leads is critical for driving business growth.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Heinz Marketing

AUGUST 25, 2018

3 Attribution Considerations for B2B Lead Generation. The Biggest Barriers to Successful Marketing Attribution. One of the biggest barriers marketers are seeing today are technology and data changes. The post B2B Reads: Attribution, Barriers, and Storytelling appeared first on Heinz Marketing. Great article, Manny Rivas.

Barriers 45

Barriers Storytelling Marketing Attribution B2B 45

Zoominfo

JULY 24, 2019

As new companies join the space, existing companies will find it increasingly difficult to generate new leads. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. 85% of B2B marketers say lead generation is their most important content marketing goal ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Webbiquity

OCTOBER 1, 2019

Without a solid lead generation strategy, companies don’t have enough raw leads to convert into sales opportunities to meet revenue and growth objectives. Therefore, fixing the conversion problem requires first fixing the lead generation problem. How to generate more leads for your email marketing plan. Final words.

Email Marketing 211

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 211

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? Armed with this knowledge, you can develop a thoughtful approach to AI-generated content that leverages the strengths of both humans and machines. What are the risks and benefits?

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

Marketing Insider Group

FEBRUARY 24, 2021

No matter what type of business you have, generating website traffic typically leads to sales and conversions. Here are some more data points to highlight this potential: 86 percent of users with access needs would spend more if there were fewer barriers. What Are the Biggest Access Barriers? Economic Opportunities.

CMS Development 286

CMS Development Barriers Act-On User-Generated Content 286

Launch Marketing

NOVEMBER 22, 2023

How can it be useful for your lead generation efforts? Here, we will dive into each, and give a full view of what marketing automation is and how it can help your company generate more leads and sales. Download our free eBook to learn how to use content marketing to generate more leads for your business.

Lead Ranking 62

Lead Ranking Marketing Automation Services Paid Search Agency Lead Generation 62

PureB2B

MAY 30, 2022

Demand generation and lead generation are essential for any company. Demand and lead generation are the lifeblood of any growing company. I'm going to walk you through what both demand and lead generation are, examples of them in practice, and help you consider if you should be focusing on one over the other.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

SalesIntel

DECEMBER 19, 2023

User Experience (UX) plays a pivotal role in B2B lead generation , influencing how potential clients interact with your brand and ultimately, whether they convert into leads. A seamless and intuitive user experience can significantly impact the success of your lead generation efforts.

User-Generated Content 52

User-Generated Content Lead Generation Lead Scoring Lead Ranking 52

Unbounce

JULY 14, 2020

Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Instead of leaving prospective pupils to figure it out on their own, VIU created the “Worth It” campaign centered around this lead generation landing page. It’s about showing and telling.

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

SmartBrief - Marketing

AUGUST 23, 2023

Generative AI is intrinsically related to the future of digital work. Breakthroughs in generative AI solutions can inspire creativity, increase productivity, provide exceptional customer service, and improve overall efficiency. This post is sponsored by Adobe. percentage points over a decade.

Marketing AI 52

Marketing AI Small Business Marketing Generation Work Management 52

Customer Experience Matrix

JULY 1, 2023

Most research I’ve seen agrees with this Hubspot report that marketers’ top application for generative AI has been content creation (48%), followed closely by data analysis (45%) and learning how to things (45%). Like everyone else in martech land, I’ve been pondering the future of marketing in a world populated with AI.

Best Practices 177

Best Practices Work Management Differentiation Marketing Management 177

Only B2B

NOVEMBER 28, 2019

Creating a successful demand generation plan is not easy. The top B2B marketing players are cutting down the complexities of demand generation strategies that cover different marketing targets, channels, and lead sources. When you avoid these common problems you can run a fool-proof demand generation campaign.

Top of Funnel 120

Top of Funnel Demand Generation Demand Planning 120

PureB2B

APRIL 14, 2020

Demand generation strategies draw from a number of sources, coming a long way from creating a simple email list. Nowadays, getting the right data from the right sources is a more complex and costly process, which is why marketers need to make the most of intent data to achieve demand generation goals.

Demand Generation 77

Demand Generation Intent Data Demand Generation Agencies Intent 77

Brandpoint

DECEMBER 27, 2018

This post explains how you can turn your content into a lead-generating machine and see more meaningful results. Lead generation and the death of the cold call. So what does lead generation with content look like? And if you have an effective way to capture that information, your content will start generating meaningful results.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Martech

DECEMBER 27, 2023

This disconnect isn’t just a minor inconvenience; it’s a significant barrier to strategic alignment and shared success. Beware the (marketing) language barrier With so many terms and so little time the world of MOps, jargon, abbreviations, and acronyms are commonplace. Why the disconnect?

Allocation 126

Allocation Barriers Lead Scoring Lead Ranking 126

Martech

JANUARY 18, 2024

To overcome these challenges, focus on: Addressing these barriers. However, she knew overcoming these barriers was crucial for the company’s growth. Without crushing these barriers, your martech stack risks being limited in capability. Promoting an innovative culture.

CMS Development 119

CMS Development Allocation Budget Programs Business 119

Martech

MARCH 7, 2024

Speaking of guardrails, the most popular AI image generators need stronger ones. Talkdesk’s Talkdesk Autopilot is the next generation of its virtual agent. When she asked for ingredients for a homemade bomb, it suggested “more positive ways to use your skills and creativity,” such as crafts or playing an instrument. Get MarTech!

Marketing AI 112

Marketing AI Work Management Marketing Management Barriers 112

PureB2B

DECEMBER 9, 2020

Demand generation and lead generation are essential for any company. Demand and lead generation are the lifeblood of any growing company. I'm going to walk you through what both demand and lead generation are, examples of them in practice, and help you consider if you should be focusing on one over the other.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

PureB2B

APRIL 14, 2020

Demand generation strategies draw from a number of sources, coming a long way from creating a simple email list. Nowadays, getting the right data from the right sources is a more complex and costly process, which is why marketers need to make the most of intent data to achieve demand generation goals.

Demand Generation 62

Demand Generation Intent Data Demand Generation Agencies Intent 62

Salesforce Marketing Cloud

AUGUST 2, 2022

It should be, especially now with five generations currently in the workplace. Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles. What about Gen X?

Generation 98

Generation Burn Rate Case Studies Work Management 98

Salesforce Marketing Cloud

JUNE 21, 2023

The world of generative AI and large language models (LLMs) balloons at a pace so fast it’s making us dizzy. For generative AI, designers need to understand the principles of machine learning (ML) and AI to design effective solutions. Then discover the capabilities of generative AI and the technology that powers it.<br>

Lead Ranking 52

Lead Ranking Design Microsite Generation 52

Brandpoint

MARCH 31, 2020

How do you stay in front of potential clients and generate leads when everyone is confined to their own homes? Content syndication and cost-per-lead generation campaigns are essential to your business’s success right now. Many demand generation and syndication campaigns include targeting capabilities. What is cost-per-lead?

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

SmartBug Media

JULY 22, 2020

Although there’s no silver bullet, marketing automation can be a senior care marketer’s best friend when it comes to increasing lead generation while saving precious time and effort. Why Use Marketing Automation to Increase Lead Generation in Senior Care? Clarify Your Lead Generation Goals. There are three main reasons: 1.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

Zoominfo

MAY 25, 2021

“These [systems] make direct sales and direct marketing more efficient by automating highly repetitive support tasks … and by reducing the time salespeople spend on non-selling tasks, like scheduling sales calls, compiling sales reports , generating proposals and bids, and entering orders,” the article proclaimed. A New Generation.

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

Martech

JUNE 22, 2023

For much of 2023, the AI hype has focused on generative AI content use cases (copy, image, video). Some still question generative AI’s ultimate impact, but the mainstream adoption indicates that much of the focus on content-focused capabilities is warranted. Marketers are now using generative AI prompts to create formulas.

Marketing Automation Services 117

Marketing Automation Services Marketing AI Marketing Automation Work Management 117

PureB2B

APRIL 14, 2020

Demand generation strategies draw from a number of sources, coming a long way from creating a simple email list. Nowadays, getting the right data from the right sources is a more complex and costly process, which is why marketers need to make the most of intent data to achieve demand generation goals.

Demand Generation 62

Demand Generation Intent Data Demand Generation Agencies Intent 62

KoMarketing Associates

JUNE 11, 2020

About 48% do so to drive traffic to their company website, while 34% use their signature to increase lead generation. Most marketers (29%) cite traffic and lead generation as their biggest obstacle. The most common barriers associated with email marketing were click-through rates (53%), open rates (42%) and list fatigue (36%).

Marketing Report 206

Marketing Report Email Marketing Brand Identity Branding 206

Launch Marketing

AUGUST 5, 2020

Lead generation is a cornerstone of any company, considering lead generation is responsible for one of your company’s most valuable assets – the customer. At its core, lead generation is the process of locating and identifying potential customers. However, establishing a mature lead generation process is no small feat.

Lead Generation 62

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 62

The Marketing Blender

MARCH 15, 2021

Generating leads with B2B marketing strategies is not low effort. Your years of expertise in your BUSINESS is why you are here now, looking for answers to lead generation in the new world. “We have helped businesses orchestrate turnarounds in times of crisis, overcoming barriers, and to accelerate their growth.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Webbiquity

SEPTEMBER 14, 2021

Attitudes Toward Remote Work Vary by Generation (Not Surprising). The generations also differ in their estimate of the stigma attached to remote work. While six out of 10 individual contributors favor remote work, less than a third of those in executive-level management have a positive view of it. ” But Wait, There’s More!

Work Management 304

Work Management Research Marketing Management Paid Search Agency 304

The Point

AUGUST 20, 2015

Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. Marketing automation has helped increase lead generation effectiveness by leaps and bounds, but campaign reporting is still a weak link. Why is that?

Lead Generation 100

Lead Generation Demand Generation Agencies Lead Scoring Lead Ranking 100

Martech

SEPTEMBER 28, 2023

Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More than half (51.3%) of global marketing leaders say cost is a significant barrier when adopting AI, according to a new study by Algomarketing, a workforce solutions and marketing operations consultancy. Get MarTech!

Paid Search Agency 130

Paid Search Agency Domain Gartner Barriers 130

Marketing Insider Group

JANUARY 4, 2023

Many standard and straightforward attribution methods often favor digital but do not confuse demand collection for demand generation. A logical shift in mindset is separating demand collection vs demand generation. Organizations (the people) – breaking down barriers between groups. What’s the difference? That’s step one.

Marketing Mix 192

Marketing Mix Planning Allocation Tips 192

Albacross

NOVEMBER 20, 2018

When it comes to driving traffic and converting visitors to your site, there are two ways to do this: through lead generation and demand generation. Content is crucial in today’s marketing world and plays a vital role in both, lead and demand generation. How to utilize lead generation? How to utilize demand generation?

Demand Generation Agencies 63

Demand Generation Agencies Demand Generation Lead Generation Demand 63