Martech

MAY 3, 2022

There’s a good reason you feel overwhelmed by the marketing technology out there. COVID-19 had produced initial consternation in the marketing tech community. “Would this crisis be the catalyst for consolidating if not out right collapsing the vast and vibrant martech vendor universe?” Processing.Please wait.

Marketing Management 110

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 110

InsightSquared

OCTOBER 10, 2019

With communication taking on digital forms, tech-based tools and solutions are lucrative to the success of a modern sales and marketing strategy. In a recent study, 44% of employees surveyed were concerned about information overload with the implementation of tech-based communication solutions.

Work Management 176

Work Management Marketing Management Process Paid Search Agency 176

Heinz Marketing

OCTOBER 28, 2022

By Karla Sanders , Engagement Manager at Heinz Marketing. For more than 15 years, leading B2B marketers have gathered at B2B Forum for insights, networking, and good times. This year, the B2B Forum was back with Marketing Profs’ first in-person meeting since 2019! Marketers should create content with craft and care.

Work Management 112

Work Management Marketing Management B2B Marketing Planning 112

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Work Management 110

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 110

Salesforce Marketing Cloud

DECEMBER 5, 2023

With every custom application , cloud service, customer account, proprietary technology, and remote work log-in, your risks multiply. Because cybersecurity threats are constantly evolving, it’s important that your teams remain vigilant and that daily tasks, such as software updates, become critical safeguards.

Digital Asset Management 105

Digital Asset Management Enterprise Management Work Management Marketing Management 105

Customer Experience Matrix

JULY 25, 2020

Call me a c**k-eyed optimist, but marketers may actually be getting better at buying software. user stories) and having vendors demonstrate those. (If Instead, buyers correctly see use cases as part of an agile methodology that evolves a solution by solving a sequence of concrete, near-term objectives.

Work Management 194

Work Management Marketing Management Sample Vendors 194

Zoominfo

OCTOBER 19, 2023

From VPs and CMOs to entry-level reps and account managers, everyone is inundated by data. Without a modern go-to-market strategy that can turn signals into action, the flood of data can mean greater administrative overhead, higher margins of error, and even lost revenue. Conceptually, that is the Holy Grail,” he says.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Management Intent Data Barriers 130

TrustRadius Marketing

APRIL 17, 2022

Marketing automation allows for a marketing team or individual to amplify their work to thousands of people. First, we cover the hottest marketing statistics in the following categories: Market Scope Marketing Automation Success Why Use Marketing Automation? How is Marketing Automation being used?

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

KoMarketing Associates

OCTOBER 5, 2021

Marketers have begun to implement marketing automation tools to simplify processes such as email, social media management, and campaign tracking. In terms of the top challenges, most marketers (39%) cited a lack of training/resources/knowledgebase. Identifying Top Marketing Automation Challenges.

Marketing Automation Services 213

Marketing Automation Services Marketing Automation Budget Programs Automation 213

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Heinz Marketing

MARCH 15, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing B2B purchases are complex, involving multiple decision-makers, each with specific needs. Only companies who genuinely grasp their customers’ challenges, goals, and buying journeys can tailor solutions and deliver tangible value.

Top of Funnel 107

Top of Funnel Work Management Verticals Marketing Management 107

Valasys

FEBRUARY 12, 2024

This article delves into the typical integration hurdles, with a unique emphasis on warehouse management, and introduces VentorTech as the final method to surmount these barriers. Navigating Warehouse Efficiency Challenges The Inventory Conundrum Efficient warehouse management is pivotal for business achievement.

Enterprise Management 40

Enterprise Management Marketing Management Merchandising Barriers 40

Martech

JULY 1, 2022

Mission-critical components of the martech stack were among the most replaced by marketing organizations over the last year. In the 2021 and 2022 surveys, we see something like one in five respondents saying they installed new marketing automation or CRM tools — a remarkable figure, given the likely complexity of such projects.

Enterprise Management 101

Enterprise Management Customer Surveys Marketing Management Marketing Automation Services 101

Martech

JANUARY 18, 2024

Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Connecting disjointed martech tools and platforms Meet Emily, a marketing manager at a mid-sized ecommerce company. To overcome these challenges, focus on: Addressing these barriers.

CMS Development 117

CMS Development Allocation Budget Programs Business 117

Tomorrow People

NOVEMBER 17, 2021

B2B companies in existing markets need to stand out. It’s no secret that companies in existing markets face competition – a lot of it. Firstly, it’s important to recognise the rules of the market you’re in. Red and blue ocean markets. The term ‘blue ocean’ refers to uncontested market spaces. According to W.

Paid Search Agency 156

Paid Search Agency Work Management Marketing Management Companies 156

Webbiquity

SEPTEMBER 14, 2021

The data presented is based on a survey of more than 400 IT professionals who, as the study authors point out, “manage computer infrastructure and support the technology needs of their coworkers, a role that puts them in the position to know where and how the world will work in the future.” ” But Wait, There’s More!

Work Management 302

Work Management Research Marketing Management Paid Search Agency 302

Velocity Partners

NOVEMBER 22, 2023

We already had smartphones, apps, maps, GPS, messaging, booking, ratings/reviews, CRM and content merchandising software. So marketing these new things wasn’t just about selling a cool way to get around town or discover places to stay—it was about evangelizing the new model. Into new kinds of businesses.

Lead Ranking 95

Lead Ranking Differentiation Work Management Marketing Management 95

Vidyard

SEPTEMBER 23, 2021

Or maybe it’s a prosumer camera plus an expert in Adobe Premiere video editing software. The Best Options for Video Editing Software 5. Do you have a seasoned video production manager, or is this your team’s first shoot? The Best Options for Video Editing Software Now you have your video equipment and you’ve filmed your footage.

Budget Programs 174

Budget Programs Work Management Marketing Management Software 174

Martech

JUNE 22, 2023

Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. And yet, there’s an even more profound movement afoot: The infusion of AI into every marketing technology application.

Marketing Automation Services 115

Marketing Automation Services Marketing AI Marketing Automation Work Management 115

Webbiquity

SEPTEMBER 17, 2019

Most startup founders aren’t marketing professionals. But there are a few things about marketing that are vital to understand in order to be successful. In the technology sector, they are most often software developers or engineers. SalesReach (communication software for sales professionals). Which is fine.

Startups 239

Startups Enterprise Management Work Management Marketing Management 239

Salesforce Marketing Cloud

JANUARY 2, 2024

he was met with so many barriers, including computing limitations and cost. Where to start your AI implementation In my role leading Salesforce Professional Services, I speak with business leaders around the world who are facing this challenging question. Artificial intelligence isn’t new. What is new, though, is how accessible AI is.

Marketing AI 115

Marketing AI Work Management Marketing Management Terms and Conditions 115

Salesforce Marketing Cloud

MARCH 4, 2024

Fear of unintentionally exposing private customer data and potential damage to brand reputation looms large as barriers to purchasing generative AI. Almost all respondents (96%) said that trust is important – or even critical – when partnering with an AI vendor. Three foundations for strong AI-powered CRM 1. Get tailor-made AI

Work Management 116

Work Management Trends Business Forrester 116

Customer Experience Matrix

JULY 1, 2023

Like everyone else in martech land, I’ve been pondering the future of marketing in a world populated with AI. Most research I’ve seen agrees with this Hubspot report that marketers’ top application for generative AI has been content creation (48%), followed closely by data analysis (45%) and learning how to things (45%).

Best Practices 177

Best Practices Work Management Differentiation Marketing Management 177

Contently

APRIL 4, 2023

Few things shoot fear into the heart of a marketer than the words “economic downturn.” We know that marketing will be one of the first places spending cuts will be made. Our ad budgets will be reduced, departmental positions will be reevaluated, hiring will be put on hold, and that new software or upgrade we asked for?

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

SmartBug Media

DECEMBER 15, 2021

As the world gets more complicated and connected, marketers are getting more advanced in the way they use different tools to communicate and capitalize on growth opportunities. Intelligent Inbound® is all about smart, strategic marketing campaigns that attract, convert, and delight your audience," SmartBug President Jen Spencer says.

Ideal Customer Profiles 98

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 98

ANNUITAS

OCTOBER 12, 2011

MarketingSherpa recently surveyed 1,700 marketers to ask them, What barriers exist to overcoming your top B2B marketing challenges? The summation of the research indicates that marketers must overcome these challenges before they will be seen as part of the revenue equation at their companies. Lack of Education (26%).

Barriers 100

Barriers Marketing Budget Work Management Marketing Management 100

Biznology

MAY 28, 2015

Ask any business marketer about the importance of data, and you’ll get plenty of good answers. That’s a good thing, since marketers are under increasing pressure to manage, collect, and make use of data, according to a recent CMO Club/Gartner study. But in my experience, answers like this are just lip service.

Barriers 80

Barriers B2B Marketing Advertising Agencies B2B 80

SpotMe Blog

AUGUST 18, 2022

Most event organizers and marketing leads think of live event captioning as a “nice-to-have” feature. Recent advances in AI (artificial intelligence) have transformed closed captioning software for live events. And what should you look for when choosing the right software? But it’s a must-have tool for every event.

Enterprise Management 105

Enterprise Management Work Management Marketing Management Software 105

B2BMarketing.net

APRIL 10, 2024

In recent years, sustainability has transformed from a mere trend to a critical aspect of business operations and marketing strategies. Shifts in perception of what sustainability is Paul says the journey of sustainability in B2B marketing has been multifaceted.

Marketing Management 40

Marketing Management Paid Search Agency Transparency Marketing & Strategy 40

Conductor

APRIL 1, 2021

At Conductor, we recognize that true Organic Marketing success isn’t measured by the latest bells and whistles, but whether customers are able to achieve the right outcomes. Anyone that manages your website or digital content has a hand in Organic Marketing. Consulting Services to Accelerate Your Operational Maturity.

Work Management 59

Work Management Consulting Marketing Management Organization 59

Inbox Insight

NOVEMBER 1, 2021

Having access to the right market intelligence is essential for unlocking crucial information that will help you convert your target B2B buyers. Our first party research provides timely insights into the main obstacles faced by today’s in-market tech buyers.

Work Management 98

Work Management Marketing Management Template Marketing Automation Services 98

Martech

JULY 12, 2023

The emerging technology is used by marketers to securely enhance first-party data and help activate this data in campaigns. The standards and guidance benefit brands, publishers, adtech vendors and other partners in the DCR ecosystem, like privacy and security providers. This helps make the DCR options on the market more interoperable.

Work Management 98

Work Management Marketing Management Privacy Advertising Agencies 98

Vidyard

MARCH 5, 2021

You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs. Video Marketing 1.2 Are you looking to help marketing with video management and data collection? Enterprise video hosting and sharing solution that’s built to meet your needs.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. These challenges are common among companies of our size and often require strategic solutions to overcome.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

GreenRope

FEBRUARY 14, 2022

Why Companies Don't Adopt Marketing Automation and How GreenRope Can Help. Many companies need a marketing automation tool, but oftentimes they feel like a CRM/ automation software will be too difficult to adopt. There are many barriers stopping companies from adopting automation platforms. Data Integration.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Paid Search Agency 52

Top Rank Marketing

APRIL 18, 2024

On the flipside, the low barrier of entry means it’s hard to get a new podcast noticed. The TopRank Marketing team has worked on podcasts with brands like SAP and 3M. Last year, a survey of 511 senior-level businesspeople (managers, team members, executives and owners) found that 51% listen to podcasts daily. Low startup costs.

B2B 91

B2B Demand Generation Agencies RSS B2B Thought Leadership 91

Sword and the Script | B2B

SEPTEMBER 28, 2021

58% of marketers say martech cybersecurity was the top consideration in procuring marketing software tools. I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. Martech: goals, pain points, barriers and benefits. 31% said optimizing marketing campaigns.

Differentiation 75

Differentiation Marketing Management Buy Budget Programs 75