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How to find and win your first 10 B2B customers

Lenny's Newsletter

A surprising number of founders found their early customers by putting out compelling content online and first building a following. Mostly new tech startups from our YC batch, but also non-tech small businesses (like a children’s swimming camp) that we happened to know through family and friends. PR can work, but rarely does.

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How to grow your email list for free in 2021

ConvertKit

ConvertKit landing pages were designed by world-class pros to be fully customizable and give you the quick data to improve your conversion rates and grow your business. This, in turn, makes us more interested and invested in the content and more likely to become a paying customer. There are little to no startup costs.

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The 15 Best Lead Generation Tools in 2019

Hubspot

There are tons of companies competing for the attention of a finite group of website visitors, and the content marketing world is only getting noisier. You create content that allures visitors, capture leads through one of several tools available, and then nurture them through kickback emails. Content promotion. Image Source.

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Innovate Finance Global Summit: Top 100 Influencers and Brands

Onalytica B2B

Be sure to follow them to stay up to date on the best content and resources on FinTech! “Lawrence Wintermeyer (CEO), Michael Hayman and Alastair Lukies (Chairman), together with the ‘Innovate Finance Global Summit 2016’ team, did a fantastic job organizing this great world-class fintech event in London. Rod Banner.

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How to Use Amazon Reviews for Content and Product Development

Single Grain

What you learn by reading their reviews can be an important tool for both product and content development, as well as marketing strategy. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Get A Free Consultation.

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How to Create Compelling Text Ads on Google (with Examples)

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. The Display Network will display your ad on web pages that have content related to your services, but the customers might not be proactively looking for those services.

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Just the Stats: Why Should You Leverage Video Marketing

Single Grain

Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and make your company or offer more memorable”. ~ Andy Zimmerman. When asked to name one type of video content they’d like more of from businesses: 39% of people cited explainer videos.