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Four Administrative Mistakes to Avoid When Starting a B2B Business

Webbiquity

Between product design to staffing to fundraising, finance, and marketing your startup , it can feel overwhelming. When startups hire new employees, they sometimes just throw their staff to the wolves. Only about 20% of startup businesses today have an official training program in place for their new hires. Planning Is Key.

Startups 253
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How Anyword Helps Startup Founders Find Their Language/Market Fit

Anyword

Matt Lerner recently published an article about language/market fit — the point of which is to establish that a startup needs to find the narrative to tell its story that will resonate with its target audience. According to Matt Lerner, startups should strive to achieve both product/market fit and language/market fit.

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Content Marketing Agency Vs In-House Writers

Marketing Insider Group

In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. And that is derived from the value our content brings to a brand’s prospects and current customers. But they often surprisingly not judged on how well the overall content marketing program works.

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How to measure content marketing ROI and ROE

Martech

The demand for creative, high-quality content is growing in our digital world. As a result, customer experience with content is a top metric of success in many marketing organizations. That’s because these digital startups that we’ve seen succeed over the last ten years have really changed the game,” she said.

ROI 143
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[FIRESIDE CHAT] How a Corporate Data and Analytics Startup is Shaking up the Auto Aftermarket

Porch Group Media

Focus areas include: Learn about Torqata and how ATD transitioned and built a world-class data science team, using technology and tools to create a highly agile and optimized workflow to support the replacement tire industry. You’ll be the first to know when we post more great marketing content!

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Choosing a Content Marketing Partner: 9 Factors to Consider

Content Standard

Once your content marketing needs outgrow your internal capacity, it’s time to start looking for outside help. Before you kick off your search for the perfect content marketing partner, though, your business must first look within itself to understand its marketing goals and needs. No two content marketing partners are alike.

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The 12 Startups I’ve Invested In and Why

Convince & Convert

If you want your employees (or your team) to share something in social, or your employees want to recommend content to the marketing hub, etc. It makes social media participation way easier, and their new iphone app – Daily – that recommends content for you to share is genius. Addvocate makes it happen.

Startups 168