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Should You Still Use Twitter (X) for B2B Marketing?

Top Rank Marketing

Ever since Elon Musk bought Twitter and rebranded it “X,” it seems like a day can’t go by without the social media platform making headlines. We may not be able to tell you whether it makes sense for you to keep using X outright, but we can help you figure it out for yourself. What is your budget and bandwidth?

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How named entity recognition (NER) helps marketers discover brand insights

Sprout Social

not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

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10 social media reports to help showcase your expertise in 2021

Sprout Social

Social media reports can help you synthesize your data succinctly and package it in an easily digestible format to share with a variety of stakeholders across your organization. Social teams can use a profile performance report to track awareness and visibility across networks like Facebook, Twitter and Instagram. Engagements.

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New Research Shows Twitter Boosts TV Ratings (sometimes)

Convince & Convert

In another bandwidth-deficient edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about new research from Nielsen that shows tweets causing actual increases in television ratings. I’ve been a skeptic of the relationship between Twitter chatter and TV ratings for a long time. Is Social TV Overrated?

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2 Twitter Changes Making Life Easier for Big Brands

Convince & Convert

In this bandwidth-challenged-from-a-hotel edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Twitter’s new move to enable direct messages to be sent and received even if both parties are not following one another. Are You a Buyer on Twitter? Now, the protected DM wall is coming down.

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How to get subscribers on YouTube: tips, inspiration and tools to help

Sprout Social

Below are some key tips to help you get more YouTube subscribers and build the foundation of an engaged following. Tools like Sprout Social can help you not only schedule your YouTube content but also assess which upload times seem to score the most engagement. How to get more YouTube subscribers in 8 steps.

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Five stats to improve your 2021 marketing strategy

Sprout Social

After a few hiccups, including an unintentional leak, Xbox took to Twitter to share with its 14 million followers the release information for the highly anticipated Xbox Series S. Not only does a quick response time help resolve problems faster, it can also contribute towards customer loyalty. pic.twitter.com/EkZGgV8sPo.

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