Convince & Convert

OCTOBER 30, 2013

In this bandwidth-challenged-from-a-hotel edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Twitter’s new move to enable direct messages to be sent and received even if both parties are not following one another. Are You a Buyer on Twitter? Now, the protected DM wall is coming down.

Twitter 130

Twitter Brand Identity Branding Bandwidth 130

Content Marketing Institute

NOVEMBER 6, 2018

? ?. Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Curious as to whether user trust has deteriorated to the point where social media is no longer a safe space for your brand to play at all? You’re not alone.

Planning 111

Planning Social Media Template Marketing Plans 111

SWZD

MARCH 28, 2018

Measuring returns on your social media B2B efforts can be confusing, and even incomplete, if you don’t know how to best anticipate and calculate your results. Knowing how to determine B2B social media ROI within the specifics of your program is the first step. on social media marketing in 2016 alone.

Social Media 48

Social Media ROI Demand Generation Agencies Media 48

Sprout Social

SEPTEMBER 14, 2020

Any social media manager will tell you part of the job is learning how to deal with and adapt to the unexpected. In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests. Time and bandwidth are still in short supply. pic.twitter.com/EkZGgV8sPo.

Stats 145

Stats Marketing & Strategy Marketing Strategy Planning 145

Sprout Social

JUNE 7, 2021

However, overwhelming message volumes, inefficient workflows and a lack of structure can prevent social media teams from making the most of this engagement—and even hamper response times. Because social media team sizes and roles can vary, effective collaboration and clear responsibilities are essential.

Work Management 128

Work Management Bandwidth Autoresponders Viral Marketing 128

Biznology

MAY 6, 2014

It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. Anyways… So, as a result, we’re entering a world with fewer and fewer active Internet-, Web-, Blog-, Social Media - and Content-Creators.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Hinge Marketing

APRIL 2, 2014

The good news is that social media lets you reach your audience easily and cost-effectively. Like all of us, you’re concerned about ROI and, while we can prove otherwise, social media is often considered a bit of a waste. Social media is a perfect platform for sharing expertise. Know your bandwidth.

Social Media 48

Social Media Media Bandwidth Linkedin 48

Sprout Social

MARCH 20, 2023

The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. And this shift is putting pressure on social media practitioners to put on their movie director hats. Even social media giants had a learning curve when they shifted to short-form video.

Buy 115

Buy Video Marketing Template Bandwidth 115

B2B Memes

SEPTEMBER 22, 2010

As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” (The No longer is the media world one of a publishers-top editor-section editor-subeditor-journalist hierarchy.

Social Media 100

Social Media Work Management Media Bandwidth 100

Hinge Marketing

OCTOBER 16, 2013

Yet social media isn’t always as comfortable a domain for engineers, software developers and other techies who truly have a lot to say and share. Today it’s all about ROI and is, rightly so, a topic many in technology services are still grappling with in relation to social media investment.

Social Media 48

Social Media Work Management Marketing Management Social Marketing 48

Hubspot

MAY 26, 2016

For a lot of marketers, determining exactly where and when to spend your precious resources (read: bandwidth and money) can be a challenge. At HubSpot, we've developed a series of questions to help folks determine if it's really time to create a new social media account. Money talks on social media.

Social Media 56

Social Media Media Paid Social Agency Network Marketing 56

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. For example, Sprout’s Suggested Replies helps support teams respond faster to commonly asked questions on Twitter.

Marketing AI 84

Marketing AI Brand Identity Branding Planning 84

Sprout Social

JUNE 13, 2022

With more than one billion active users , TikTok has changed the social media game. But the rise of another platform puts new pressures on social media professionals; according to the Sprout Social Index™ , bandwidth is one of the top challenges for social media teams this year. Published on.

Tips 91

Tips Eye-Tracking Social Media Profiling 91

Webbiquity

APRIL 10, 2018

They need solutions but have limited bandwidth and attention. 75% of B2B buyers use social media to support their purchase decision. Digital Media Stream ). Search, social, and live chat are the best ways to reach buyers. Maximize Social Business ). Social Media Today ). And measure them?

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Sprout Social

NOVEMBER 9, 2021

Tools like Sprout Social can help you not only schedule your YouTube content but also assess which upload times seem to score the most engagement. Based on these numbers, you can come up with a frequency and schedule that makes sense with your bandwidth. Regularly engage with your YouTube community.

Youtube 137

Youtube Tips Tools Social Media 137

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. This constant demand for content tests SMBs’ bandwidth to fully execute the planned marketing vision.

Paid Content 134

Paid Content Advertising Agencies Paid Search Agency SMB 134

LeadSquared

JULY 22, 2014

Continuing with the FAQ from the previous post , this post includes the rest of the questions asked at the webinar on ‘6 Lead Generation Strategies using Social Media’ You can access the webinar content here: View the Recording. Is it possible to integrate Twitter and Facebook? Question 24. Question 25. Question 28.

Webinar Metrics 52

Webinar Metrics Social Media Lead Generation Sales Qualified Leads 52

Webbiquity

OCTOBER 16, 2018

And even with those filters in place, inboxes are often overflowing, leaving buyers with little time or bandwidth to deal with any but the most urgent messages. Social media coverage is spotty. Banner ads? Today’s business buyers can be difficult to reach. Email inboxes are overflowing.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Martech Advisor

DECEMBER 11, 2019

As the usage of social media, video games, etc. Marketers will compartmentalize ad campaigns and targeting strategies for specific social media platforms and apps/games. Verizon Media surveyed advertisers and customers to understand the impact 5G will have from their perspectives. Better Customer Experience (CX).

Marketing AI 79

Marketing AI Trends Mobile Advertising Planning 79

KoMarketing Associates

MARCH 21, 2017

Tactics like optimizing onsite content, creating corporate blog posts, contributing to third-party publications, managing social media, identifying advertising opportunities, creating email campaigns, and much more should all be considered. During this phase, you should also identify the intended audience of the content being created.

Content Marketing 120

Content Marketing Planning Marketing Analytics Tools Work Management 120

Lenny's Newsletter

AUGUST 29, 2023

engineering manager, social media manager) Pain point you’re solving (e.g. We knew we were ready to expand when we felt like, one, we were getting customer love and, two, we had sufficient engineering bandwidth to go and build the features and products without letting go of the previous customer audience.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Parse.ly

FEBRUARY 16, 2023

He covered how real-time data can help you: Understand which content resonates with your audience Inform your social media strategy Take advantage of spikes in traffic Curate your homepage with the most engaging stories and content. For example, let’s say we set a goal of increasing engagement on social media.

Curation 52

Curation Webinar Metrics Tagging Acquisitions 52

Webbiquity

OCTOBER 29, 2019

Social media integration. Newer tools also come with the feature that allows you to integrate your Facebook , LinkedIn, and Twitter pages with email marketing software in order to expand your reach. Unlike traditional HTML, HTML5 videos are lighter and run smoothly on low bandwidth. HTML5 Video. Final thoughts.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Hubspot

JULY 6, 2020

So, if you have the bandwidth and budget, it can make more sense for some tasks to be kept in-house, or to use a combination of the two. For instance, hands-off, lead-nurturing workflows can fire off emails automatically based on a user's action — such as when a user clicks on a social media advertisement or plays a video.

Work Management 99

Work Management Marketing Management Paid Search Agency Advertising Agencies 99

PureB2B

JUNE 20, 2022

Integrate them into social media post copy, feature them within key pages of your website and add them to your call scripts. When you think of social media, the usual suspects likely come to mind—Facebook, Instagram, Twitter. So where does this fit into your lead generation efforts?

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

Biznology

APRIL 8, 2014

I think it’s a brilliant idea because whenever I am participating live in a webinar or QA session, I don’t have the personal bandwidth to answer questions and queries as they come in. Remember, each and every one of the billions of real social media profiles around the world represents one or more human souls.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

APRIL 8, 2014

I think it’s a brilliant idea because whenever I am participating live in a webinar or QA session, I don’t have the personal bandwidth to answer questions and queries as they come in. Remember, each and every one of the billions of real social media profiles around the world represents one or more human souls.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

SmartBug Media

MARCH 18, 2019

YouTube provides unlimited bandwidth and file size, although you can only upload videos that are shorter than 15 minutes (unless you’re a partner). Videos can be easily integrated with social media or privacy-protected with a password when you’re working on a project that isn’t quite ready to be seen by the world. Social Media.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Influitive

JANUARY 15, 2016

Targeted social media outreach - We identified the individual Twitter handles of each opportunity and reached out to them directly through Twitter. Be mindful of your resources and bandwidth, and honest about your capabilities. Marketing team’s feelings: Stressed. Remember, time is of the essence!

Campaigns 100

Campaigns B2B Marketing Planning Landing Pages 100

Biznology

MAY 30, 2017

We’ve been friends since Freshman year at GWU and he’s been selling ever since, from executive laptops sitting atop Grecian columns to hosting, bandwidth, networking, and telecom services to language-learning platforms. Maybe cruise some Groups or even engage folks via Twitter and Facebook.

Planning 186

Planning PR Cold Calling Webcast 186

Hubspot

MARCH 4, 2015

How often should you post to your social media accounts? Here’s why: Social media is a very flexible and fluid part of your marketing strategy. That’s why we created the 2015 Social Media Benchmarks Report. For many marketers, this question is tough. Click here to return to the top.). 2) Marketing Services.

Social Media 28

Social Media Advertising Benchmark Media eCommerce 28

Sprout Social

JUNE 15, 2023

Social media is an integral part of nonprofit operations. And with the right social media strategy and tools, nonprofits can amplify their mission, transform how they connect with audiences and meet fundraising goals. But planning and executing a nonprofit social media strategy isn’t without a unique set of challenges.

Social Media 112

Social Media Budget Programs Work Management Marketing Management 112

Digilant

FEBRUARY 4, 2021

Social Media Advertising. 64% of consumers want brands to connect with them on social media. Many brands take advantage of the organic reach their social media accounts provide for them, but paid social is not something to overlook. Social media is the perfect example of what was outlined above.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

Digilant

FEBRUARY 4, 2021

Social Media Advertising. 64% of consumers want brands to connect with them on social media. While many brands take advantage of the organic reach their social media accounts provide for them, paid social is not something to be overlooked. Email Marketing & Marketing Automation.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. No matter your internal audience or business focus, a data-driven approach to social media delivers transformative insights.

Social Media 131

Social Media Media Ideal Customer Profiles Analytics 131

Hubspot

AUGUST 11, 2020

If I were in the market for a social media scheduler and browsed websites like Loomly and Sprout Social before turning to Google, the search engine's behavioral targeting features would show me ads for the sites I visited first. Now, let's talk about how behavioral targeting can boost sales.

Work Management 101

Work Management Marketing Management Budget Programs Sales Qualified Leads 101

Content Standard

OCTOBER 23, 2018

Do they find your stories through email newsletters or social media updates? Social Media. Few parts of the Internet move faster than social media, which can make it a difficult channel to work into your content marketing strategy. So what does it look like when a brand gets timeliness right on social media?

Distribution 72

Distribution Marketing Budget Marketing & Strategy Burn Rate 72