markempa

MAY 11, 2010

And B2B marketers are constantly looking for ideas they can use to drive more ROI from their events budget. I came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that's worth checking out. The following is a sampling of Thimmesch's tips that I though were useful: 4.

Trade Show 120

Trade Show Lead Generation Tips Lead Scoring 120

Biznology

MARCH 23, 2018

I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. Even Hubspot realizes that you can’t get all the B2B business you deserve using inbound marketing alone. I’ve seen actual samples. Whatever is in fashion or what people think is working, remember that the basics still drive B2B marketing.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Zoominfo

JULY 15, 2019

In fact, personal value has twice the impact of business value when it comes to B2B purchase decisions ( source ). Samples and free trial campaigns. A sample campaign is one of the most tried-and-true forms of brand activation. Keep in mind, there’s a right way and a wrong way to pull off a sample campaign.

Activities 246

Activities Brand Identity Branding Sample 246

Zoominfo

OCTOBER 5, 2021

In fact, personal value has twice the impact of business value when it comes to B2B purchase decisions ( source ). Samples and free trial campaigns A sample campaign is one of the most tried-and-true forms of brand activation. Keep in mind, there’s a right way and a wrong way to pull off a sample campaign.

Activities 130

Activities Brand Identity Branding Sample 130

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . 77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. 92% of trade shows attendees are on the lookout for new products. Given that, in this post, we’ll talk about: What B2B event marketing is.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Vision Edge Marketing

MARCH 30, 2021

Like me they have been in B2B Marketing for most of their careers and served in many Marketing leadership roles. In our early years (the 80s), Marketing in B2B organizations primarily served as sales support. In our early years (the 80s), Marketing in B2B organizations primarily served as sales support. It was a tactical role.

Enterprise Management 283

Enterprise Management Work Management CMO Marketing Management 283

Circle Studio

MARCH 12, 2020

Effective B2B marketing requires an audience-centric approach from all angles. Buyer personas help B2B marketers understand the human side of their target audience, realizing that buying decisions involve a myriad of factors and involve both rational and emotional influences. Conferences and trade shows attended.

Buyer Personas 130

Buyer Personas B2B Work Management Content 130

Zoominfo

MARCH 9, 2021

How to Develop a B2B Demand Gen Strategy . When carrying out persona mapping, it is important to understand that there may be multiple decision-makers when it comes to making a B2B purchase decision. According to Gartner , “The typical buying group for a complex B2B solution involves six to 10 decision-makers.”

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Biznology

SEPTEMBER 26, 2013

The Number One rule in B2B marketing: Never, ever, pass an unqualified lead to your sales force. Because they’ll hate you in the morning… But seriously, if the role of B2B marketing is to provide leverage to sales, then burdening a sales rep with a prospect who is not a realistic potential buyer is no help. So get going.

Lead Qualification 80

Lead Qualification Lead Generation Lead Scoring Lead Ranking 80

Content4Demand

JUNE 9, 2020

While uncertainty and volatility ty pically lead to inaction, B2B marketing and sales professionals have really stepped up their game, focusing first and foremost on connecting with their clients, partners and peers. Due to the overwhelming number of event cancellations, teams have had to fill a hefty hole … and quickly.

Communities 53

Communities B2B Marketing Peer-to-peer Planning 53

ViewPoint

DECEMBER 17, 2013

The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title.

Lead Ranking 120

Lead Ranking Marketing Management Salesforce.com Lead Scoring 120

BOP Design

DECEMBER 10, 2019

Creating a B2B marketing strategy can seem like a daunting task, but it doesn’t have to be. In this post, we’ll walk you through the steps to create an effective B2B marketing strategy for your company or brand. Any external sources you need (SEO company, B2B marketing agency , web designer, printers, etc.). Define Objectives.

Marketing Agencies 2 68

Marketing Agencies 2 B2B Marketing Work Management Marketing & Strategy 68

Lake One

JUNE 25, 2020

B2B buying is growing ever more complex. For B2B manufacturers already navigating a complex marketing and sales environment, this can be challenging. For B2B manufacturers already navigating a complex marketing and sales environment, this can be challenging. B2B manufacturers face some of the most complex buying environments.

B2B Marketing 52

B2B Marketing Account Based Marketing Trends Marketing Automation Services 52

markempa

APRIL 24, 2009

If you have a great B2B story to tell, think about sharing it with other B2B marketers at MarketingSherpa’s 6th Annual B2B Demand Generation Summit 2009. Experienced B2B marketers who want to present will need to submit speech proposals by May 21, 2009. Click here to learn more.

Demand Generation Agencies 120

Demand Generation Agencies Case Study Case Studies Demand Generation 120

BDB

AUGUST 4, 2023

By Dr. Catherine Butcher, Executive Director – Integrated Services B2B trade events with an overt focus on scientific discovery and knowledge sharing have always presented me with a dilemma. Who doesn’t love a good on-stand sample? Equally important and fascinating to me however is the marketing side of these events.

Sample 26

Sample Trade Show Trends Verticals 26

Zoominfo

OCTOBER 5, 2021

How to Develop a B2B Demand Gen Strategy After establishing initial alignment within internal teams and doing the necessary research, businesses can begin the process of generating demand in a planned and data-driven way. According to Gartner , “The typical buying group for a complex B2B solution involves six to 10 decision-makers.”

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Webbiquity

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. You can download the executive summary for free (or pay $400 for the full report ). Stumble upon something good? Tweet This!

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Golden Spiral

MARCH 27, 2017

To successfully launch a B2B product, you know you need a documented plan. This launch timeline, coupled with sales readiness and launch strategies for new and existing customers, provides a framework for a successful B2B technology product launch — taken straight from our playbook. And you also know you need a timeline. Launch Day.

Template 48

Template Product Ad Building B2B 48

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. Case Study #1 – Local B2B Marketing: 150% boost in lead generation.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Integrated B2B

NOVEMBER 12, 2014

US-based Software Advice, an online software broker with access to thousands of B2B buyers around the world, has recently published its annual B2B Demand Generation Benchmark report. With email marketing campaigns, for example, B2B marketers in industrial sectors are still just scratching the surface of what’s possible.

Lead Generation 40

Lead Generation Advertising Channels Generation B2B Thought Leadership 40

thePoint

JULY 10, 2020

In this short post, I will not be able to dig into all the details, but here is a sample of the questions I would be asking to influence marketing choices. For now, let me just share a sample matrix that I have built using some basic scenarios that might come from some answers and the very broad range of marketing that could be prioritized.

Paid Search Agency 52

Paid Search Agency Trade Show Sample Marketing & Strategy 52

Ambal's Amusings

MAY 5, 2010

Blog Modern B2B Marketing Twitter jonmiller2. Take some of the budget that you would normally allocate to trade shows and list purchases and allocate it to writers that can generate great content and the efforts to promote it. Modern B2B Marketing Blog. Sample Social Media Plan for B2B companies. Jon Miller.

Allocation 100

Allocation Brand Identity Branding B2B Thought Leadership 100

Biznology

JANUARY 23, 2012

Here’s where I ran across this: Glenn Diehl, owner of the New York distributor of Skyline Exhibits , has a team of eight sales people selling custom trade show exhibits and portable displays to marketers and trade show managers in New York City and several northern counties.

B to B 80

B to B Marketing Management Video Marketing Trade Show 80

B2B Marketing Traction

JANUARY 16, 2012

Over the years I’ve assembled a book of sample one sheets that I use to review with clients. With these 1-sheet samples I’ve been able to point out some of the “Do’s” and “Don’ts” of creating marketing one-pagers. Look at samples from the designer. Do use a professional designer.

Sample 100

Sample Paid Search Agency Trade Show Marketing Proposals 100

The Point

FEBRUARY 10, 2010

I can only report that whereas the heady days of mail are long gone, far more B2B clients are utilizing direct mail today compared to say, five years ago. The key can be used in conjunction with direct mail, brochures (for example, as a trade show handout), or magazine inserts.

Microsite 100

Microsite Demand Generation Trade Show CAN-SPAM 100

Integrated B2B

SEPTEMBER 23, 2015

When push comes to shove, it’s hard to find a CEO of a B2B company who sees marketing as the go-to function for business performance. Does that mean the CMO role at B2B companies is redundant? Perhaps the first is the legacy of marketing in B2B companies. New skills for B2B. Let’s face it, marketing has an image problem.

CMO 40

CMO B2B Paid Search Agency Lead Ranking 40

Integrated B2B

SEPTEMBER 23, 2015

When push comes to shove, it’s hard to find a CEO of a B2B company that sees marketing as the go-to function for business performance. Does that mean the CMO role at B2B companies is redundant? Perhaps the first is the legacy of marketing in B2B companies. New skills for B2B. Let’s face it, marketing has an image problem.

CMO 40

CMO B2B Paid Search Agency Lead Ranking 40

Lattice

JANUARY 6, 2016

If you’ve ever attended a trade show and brought home buckets of leads you know that many of them just wanted to snag your giveaway and aren’t ready to buy. Here’s a sample plan that you could try: Highest Leads (ex: scores 90-100, or “A”) = Call immediately and keep trying at least 5 times to connect. Event Follow-Up.

Lead Scoring 100

Lead Scoring Lead Ranking Planning DemandBase 100

MLT Creative

JULY 11, 2011

This Week’s B2B Word on the Street is: GUERILLA MARKETING You’ve seen them in action, from historic photos of Depression-era men wearing sandwich boards on busy sidewalks to today, where giant ads are projected across the sides of buildings at night and street teams hand out samples of anything from cereal bars to cigarettes.

Guerilla Marketing 40

Guerilla Marketing B2B Marketing Advertising Agencies Planning 40

MLT Creative

MARCH 7, 2011

Using QR codes for B2B programs can be just as powerful if you understand they’re a new technology with a (for now) limited audience. At MLT Creative, we’ve recently done a few QR code projects for B2B. Do QR codes have a future in B2B? Download content from our B2B Marketing Idea Series: What do you think?

B2B Marketing 40

B2B Marketing Advertising Agencies B to B Planning 40

ClearVoice

JULY 14, 2023

Follow-up emails can also be sent: After a meeting, conference, trade show, or networking event After a trigger event (e.g., Here’s an example: Image source: Yesware A/B test your sales emails When A/B testing your emails, you send one version of an email to one sample group and a different version to another.

Urgency Marketing 52

Urgency Marketing Click Rate Landing Pages Email Marketing 52

SalesIntel

DECEMBER 6, 2021

The aim of creating a B2B list is to build a prospecting list that is highly reliable and targeted. And, you probably don’t if you’re in B2B. Get a Freebee (Free Sample or Trial). Attend a Trade Show as Your Guest. So, let’s get started! Play 1: Building Your Prospect List. Join a Peer Roundtable.

Top of Funnel 52

Top of Funnel Ad Building Work Management Peer-to-peer 52

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Landing Pages 120

Landing Pages Lead Generation Conversion B2B Thought Leadership 120

markempa

OCTOBER 6, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

BtoB 120

BtoB Lead Generation Paper Generation 120

Exo B2B

FEBRUARY 23, 2018

This may sound absurd, but in B2B, bids involve processes that can be very complex due to the nature of the products sold and the degree of personalization requested. Keep in mind that generally in B2B, at the beginning of funnel sales, contacts tend to view articles or download documents in order to educate themselves. The Trigger.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Effectiveness 40

markempa

JUNE 16, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

Lake One

APRIL 23, 2020

Manufacturing is an industry that can often rely heavily on trade shows, in-person meetings, and product catalogs. Marketing automation helps manufacturers simplify complex b2b processes while personalizing and scaling their digital marketing and sales efforts.

Marketing Automation Services 52

Marketing Automation Services Sales Management Marketing Automation Automation 52